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would you like a career in government content design?

February 22, 2019 Carol Caveney
what is content design.jpg

What is content design? And would you like to work in it?

by Joanna Goodwin

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Tags would you like a career in government content design?, UK government communications, The Office for National Statistics, comms2point0

comms people are under more pressure than ever and we need to tackle it

February 18, 2019 Carol Caveney

Anyone who works in PR or communications knows that it can be a stressful profession. And the latest research confirms this. But help is at hand…

by Saranne Postans

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In resources + good stuff, training + development Tags comms people are under more pressure than ever and we need to tackle it, PRCA and PR Week stress survey, Fresh Air Fridays, comms2point0

the secret of being in the room

February 17, 2019 Carol Caveney
being in the room - don't be room meat.jpg

How often do you get into the really key meetings in your organisation?  Getting there is the first hurdle. But once there we also need to be effective. 

by Will Mapplebeck

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In resources + good stuff, strategy + planning, training + development Tags How often do you get into the really key meetings in your organisation?  Getting there is the first hurdle. Once there we also need to be effective, the secret of being in the room, don't be room meat, Will Mapplebeck, comms2point0 best practice communications and pr

are you ready for a virtual town hall?

February 11, 2019 Carol Caveney
virtual reality and local government.jpg

As millions attend a virtual concert held in game Fortnite by dance producer Marshmello is it time to look again at how citizens of the future may want to interact with government and public sector organisations and what the communities of tomorrow may look like?

by Sarah Lay

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags are you ready for a virtual town hall?, Fortnite, Sarah Lay, comms2point0

do the right thing

February 10, 2019 Carol Caveney
Do the right thing ben capper blog post gillette advert.jpg

Life is all about priorities, and the difficult choices we sometimes have to make to focus on what’s important to us.

by Ben Capper

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In campaigns + media, resources + good stuff, strategy + planning Tags do the right thing, Ben Capper, ethics and morals in business, Gilette advertising campaign

super bowl 2019 – what can we learn from the most expensive ads on the planet?

February 4, 2019 Carol Caveney
super bowl 2019 advertising spend.jpg

With a 30 second slot costing between $5.1-$5.3m, the Super Bowl ads are famed for previewing some of the biggest movies, stars and quirkiest content. What trends in 2019 are worth talking about – plot spoiler, it’s all about appealing to the Millennials and growing youth audiences for the big brands.

by Rebecca Roberts

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags super bowl 2019 – what can we learn from the most expensive ads on the planet?, superbowl advertising spend, how to engage with young people training

we need more ellens – tackling the diversity problem in our industry

February 4, 2019 Carol Caveney
ellen pompeo and communications.jpg

Latest industry research has highlighted the lack of diversity in senior comms roles. We can all play a part in addressing this. But where should be begin?

by Harriet Small

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Tags we need more ellen’s – tackling the diversity problem in our industry, Ellen Pompeo, diversity in communications and pr, Harriet Small

our evaluation journey – a new case study

January 30, 2019 Carol Caveney
best practice communications reports and monitoring damien currie.jpg

A recent comms2point0 Twitter Poll showed that many teams are not evaluating and reporting on their work regularly. So what does good look like? This new case study from central government gives a useful insight.

by Damien Currie

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags our evaluation journey – a new case study, best practice communications and pr evaluation and reporting, comms2point0 best practice communications

if you want to move and shake in your organisation, get yourself a decent strategy

January 26, 2019 Carol Caveney
strategy surgery - get a good communications strategy training workshop.jpg

We communicators talk a lot about being strategic. But in the never-ending cycle of cuts, restructures and transformation programmes it’s easy to lose sight of the importance of being strategic. But we mustn’t let that happen.

by Paul Masterman

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In campaigns + media, research + evaluation, resources + good stuff, strategy + planning, training + development Tags if you want to move and shake in your organisation, get yourself a decent strategy, how to create an effective communications strategy, best practice communications and pr strategy and plan, communications and pr training, comms2point0

our top 10 facebook posts and why they worked – lessons from leeds city council

January 22, 2019 Carol Caveney
top 10 best Facebook posts.jpg

What makes for an effective Facebook post? We’ll all have our views. But do you know what your top posts of 2018 were to help guide your work in 2019?

by Nick Moore

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags our top 10 facebook posts and why they worked – lessons from leeds city council, What makes for an effective Facebook post?, best practice social media, comms2point0 best practice communications

be fierce and never mediocre – 28 lessons from a top creative agency

January 20, 2019 Carol Caveney
Be Fierce learning from a top creative agency.jpg

There are over 25k creative agencies in the UK. Wow. So, when you get the chance to visit the number one independent agency in Birmingham, and number 66 independent agency in the UK, that’s a rich learning opportunity.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags be fierce and never mediocre – 28 lessons from a top creative agency, best uk creative agencies, One Black Bear, LGcomms Future Leaders, Darren Caveney comms2point0

ever had that awkward moment when you’re asked if you’re ‘down with the kids’?

January 14, 2019 Carol Caveney
dad dancing - how to engage with young people workshop.jpg

How well do you engage with your younger audiences? A brand-new workshop might be just the thing to increase your chances of success.

by Rebecca Roberts

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags How to engage with young people, training workshop to engage with younger audiences, comms2point0 training, Rebecca Roberts Thread and Fable, Darren Caveney comms2point0, ever had that awkward moment when you’re asked if you’re ‘down with the kids’?

brexit: the uncivil war – reflections of an ad man

January 13, 2019 Carol Caveney

Did Channel 4’s new Brexit drama overestimate the power of marketing and advertising to change minds?

by John-Paul Danon

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In campaigns + media, digital + social, resources + good stuff Tags brexit: the uncivil war – reflections of an ad man, brexit and programmatic advertising, vote leave campaign, vote remain campaign, comms2point0

glued to your smartphone? there’s an app for that

January 8, 2019 Carol Caveney
glued to your smartphone.jpg

Comms people are often glued to their phones. Here’s a review of an app that might help ease the addiction.

by Will Mapplebeck

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In digital + social, resources + good stuff Tags glued to your smartphone? there’s an app for that, lose your smartphone addiction, monitor your smartphone use, comms2point0

a new year’s resolution: comms in the key of factfulness

January 7, 2019 Carol Caveney
factfulness in communications.jpg

“The invisible actors behind most human successes are prosaic and dull compared to great, all-powerful leaders… These are the invisible people working in a web of related services that make up society’s institutions. These are the people we should celebrate when things are going well. Brave and patient servants of a functioning society, rarely ever mentioned – but the true saviours of the world.” Factfulness, Hans Rosling

by James Morton

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In campaigns + media, research + evaluation, resources + good stuff, strategy + planning Tags a new year’s resolution: comms in the key of factfulness, Hans Rosling and factfulness, best practice communications in 2019, James Morton Winchester City Council

of course everyone can communicate, but not everyone is good at it

January 6, 2019 Carol Caveney
everyone's a comms person.jpg

The claim that anyone can do communications is as old as the comms and PR hills. It’s always been an issue and I don’t see that changing any time soon. So should we have a plan to tackle it?

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags of course everyone can communicate, but not everyone is good at it, seth godin, Darren Caveney

internal comms vs external comms: are we now really eternal communicators?

December 15, 2018 Carol Caveney
amanda nash internal vs external communications.jpg

Are you an eternal communicator? Are you even sure what one is? Read on…

by Amanda Nash

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags internal comms vs external comms: are we now really eternal communicators?, eternal communications, best practice communications, comms2point0, Amanda Nash

simple fun, creative chat and chilled out listening - the talking comms pod

December 11, 2018 Carol Caveney
Talking Comms Pod Darren and Adrian.jpg

Listening figures for podcasts continue to rise. So do you fancy adding a rather nifty comms podcast to your listening list?

by Darren Caveney

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In digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags simple fun, creative chat and chilled out listening - the talking comms pod, best comms and pr podcast, best podcasts in the UK, Talking Comms Pod

5 things you learn at the unawards and why they’re a force for good

December 10, 2018 Carol Caveney
CU winners pic BandW.jpg

Judges awarded the innovative Comms Unplugged event both a winners spot and a highly commended tag at the UnAwards18. That’s some achievement for two people delivering it in their spare time. As always there is plenty of learning to share…

by Sally Northeast

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In research + evaluation, resources + good stuff, strategy + planning, training + development Tags 5 things you learn at the unawards and why they’re a force for good, The UnAwards, The UnAwards18, #UnAwards18, Comms Unplugged

die hard + christmas + creativity + friends = the unawards18

December 9, 2018 Carol Caveney
die hard is a christmas movie.jpg

As the magic dust settles on the UnAwards18 I’ve been reflecting on what I think was the best UnAwards yet.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, training + development Tags Die Hard is a Christmas movie, the comms2point0 UnAwards, UnAwards18, #UnAwards18, Darren Caveney organiser of the UnAwards
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comms2point0.co.uk is a shared learning space, created by – and written for – creative communications professionals.  Home to fresh comment, informed opinion, in depth analysis and expert feature articles, comms2point.co.uk inspires and supports communications professionals in the UK, Europe and beyond.

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