The CIPR social media event in London was an event worth following. Tucked in amongst the tweets was a treasure trove of good learning.
by Dan Slee
Back in 2008 when we were getting to grips with the social media landscape the last place we found inspiration in some amazing places.
There was the hyperlocal bloggers experimenting with open data to tell a story.
The former BBC journalist talking about how journalism is dead.
The local government innovator who was experimenting with freeing up content on Flickr.
Ideas and inspiration pinged across Twitter amongst people who had met at unconferences. Free events organised by like-minded people. Not by an organisation.
Gradually we came to see innovation in some unlikely places which shaped our approach and what we did.
The last place we thought to look for inspiration was the CIPR - the Chartered Institute of Public Relations. Hmmm. Weren't they the grey people with the big budgets and all the time in the world?
I'm glad to say that some things have changed. The CIPR Conversation is a web resource that seeks to gather together blog posts from across the sector.
The CIPR social media event in London was another example of a sea change. Some cracking content was shared via Twitter on the #ciprsm hashtag.
But with a £260 per ticket admission for members - £400 for non-members - that puts it firmly out of the price range of the public sector.
Still. Here are some pearls for those - like me - who didn't go.
O2 SM operators define their tone of voice themselves. Meet monthly to review and discuss including missed opportunities #CIPRsm
O2 runs social media using a team created from lots of individuals from all different disciplines including PR and customer service.#ciprsm
Not about telling audiences, PR is about listening. The more you understand, the more you and your organisation are empowered#ciprsm
The media is a 24 hour machine. News can break at any time. PRs have a huge level of responsibility #ciprsm
#CIPRsm People who work in PR have moved on from working with journalists. We're now 'Community Managers'
#CIPRsm Understand new platforms, but don't be ruled by them.
#CIPRsm "we can't wait for the regional media anymore, we need to build our own audience" Social media replacing press as first POC
People are using phones everywhere. To try and communicate via one channel is missing a trick #ciprsm
BBC: "We wanted the Olympics to do for digital what the Coronation did for TV in 1953". #ciprsm
"Develop a narrative to draw people in. Emotion is powerful. Use people to tell stories" > works well in police comms #CIPRsm
Cameras, live blog and twitter wall set up. We're ready for #ciprsmconference! Not here? Check out our live blog:http://www.cipr.co.uk/content/newsroom/live-blog …