'simple. they communicate so doctors can do their day job better...'

Of course, for the most part, the traffic on the @comms2point0 Twitter is shared knowledge. But when one person on Twitter called out the whole of the NHS comms profession there was a different reaction. Here's a few of the responses.

by Dan Slee

So, why bother with NHS comms people at all? That was the bold question posed by one private sector surgeon late night on Twitter.

What was fascinating was to read the speed and number of responses from people in and around the health comms profession. People feel passionate about the jobs they do and their purpose.

Here's a few responses.

Fundamentally, comms people help organisations communicate better so the right people use the right services at the right time. Simple. They  communicate so doctors can do their day job better. So clinicians can do their job rather than try and draw-up posters and create websites.

Point people towards this short unscientific list if people still wonder outloud why the NHS has communications and PR people.  

Dan Slee is co-founder of comms2point0