mastering the art of campaigning

Campaigning. It’ll be one of the most talked about comms activities over the next few months in the run up to the general election. Battle lines will be drawn and those with the smartest, best executed campaign stand a chance of coming out on top in what is a tight and hard to call contest. Mastering the art of delivering great campaigns is a key skill in the armoury of any communicator.

By Darren Caveney

No matter how much digital has changed the comms and media landscape, the importance of a well-planned and effectively targeted campaign is still hugely important to communicators across all sectors.

That is why we are really rather excited to be hosting our first ever Campaigns Masterclass this month so that we can learn more – first hand – from six organisations who have deliver memorable and effective campaigns which have changed behaviours, created an impact and won some awards along the way.

The campaigns masterclass is also a chance to pick the brains of an expert panel who have delivered change and positive outcomes from their campaigns. All six speakers were winners at last December's inaugural UnAwards.

And in the afternoon we will host a campaigns unconference which will be rich in both debate and learning. It’s a chance to ask a question of your peers, pitch a session on a forthcoming campaign which you would like some help with, and engage with a room packed full of creative communicators.

40 organisations are already signed up to take part

Learning. Always be learning…

As this is a masterclass the day is all about learning about the key activities and actions which will help you ensure that your next campaign is a success.

Attendees will receive their very own masterclass training pack full of helpful tips and advice on planning and implementing effective campaigns.

What are the components of a successful campaign?

Each speaker and campaign will cover a range of components vital to delivering effective campaigns. We’ll learn what they are, how to incorporate them into your planning, and how to measure them.

It will be fascinating to see and hear what the common key characteristics are across all six campaigns.

I’ve been working on campaigns now for 20 years but I’m pretty sure I’ll learn something new at the masterclass. That has to be the measure of any good event.

The Campaigns Masterclass takes place in Birmingham on 26 February.

Tickets are priced at £175 - click here to grab your ticket

Darren Caveney is co-creator of comms2point0