Almost two million people in the UK recieve some kind of state-funded care. There are some big changes coming down the track. One of the big comms challenges facing the public sector is to help communicate that. To help this, we've been going back to our local government roots. We're working with IEWM in the West Midlands. Can you help with our survey?
by Dan Slee
First, imagine your Dad has Alzheimers and relies on people coming in every day to help him.
You rely on the help but maybe you've heard there may be changes to what the council can do because of a change in the law.
Where would you go for advice? To a council website? Or would you telephone a voluntary group? Or would you ask a question on social media?
Our survey: To help understand this we are running a survey. How people may look for help is what we'd like some insight on. We're particularly keen to talk to carers, service users, voluntary sector and social care people.
You can take part in the survey here: https://www.surveymonkey.com/r/HFRHJ56
n particular, we're keen to explore what role social media may play in all of this. More than 50 per cent of the adult population have a social media account in the UK, according to Ofcom. Experience shows that when people are increasingly using it to find out, ask and complain. But what about the care act? It's unlikely that this won't be sopmething discussed.
Why are we running this? I've been working with IEWM to give some strategic communications support on the introduction of the care act. The survey itself is supported by IEWM and also ADASS West Midlands.
What will the answers be used for? They'll help inform our advice and support to local government and Pete Jackson from IEWM and myself will present them during the ADASS Spring Seminar in Staffordshire on April
Will we see the answers? Yes, of course. We'll also publish the findings on comms2point0 and IEWM's blog.
Dan Slee is co-founder of comms2point0.