It's always good when a workshop really works. Our essential video skills session has been tweaked and improved and we think really delivering the goods. So it's good to see a delegate to a session write a post on what he learned. More info on the next workshops here.
by Kacem Jlidi
You’ll probably have heard by now that video is the next big thing on the internet but not sure what to do about it and how to start incorporating it in your communication plans effectively without going bankrupt.
By the way, I whole heartedly recommend that you attend one of these workshops if you want to keep up with the game.
The seats get sold out pretty quickly but two more workshops have just been made available in September and will take place in Birmingham and London. Book from here.
So, to cut into the chase, here are 12 lessons I learnt from the day:
1. Shockingly, we spend more time consuming media than sleeping. According to an Ofcom study, we spend on average 8hrs 41mins texting, typing, listening or watching compared to 8hrs 21min sleeping. Out of those 8hrs 41mins of media consumptions, almost 6 hours are spent on TV (live and recorded), social media, email, online news, web and mobile apps. Read more here.
2. Facebook surpassed YouTube in number of video views on desktop since they introduced the auto-play feature. The number of views per month on desktop increased from 4 billion to 12 billion.
4. There is something called Vertical Video Syndrome and it’s an epidemic. You have to watch this video:
5. Nearly three-fourths of the world’s mobile data traffic will be video by 2019. If you don’t want to be left out – sign up to one of these workshops: Birmingham on 7 September and London on 8 September.
6. That scary moment when you realise how old fashioned you must be because the majority of people choose to watch moving flashing pixels (aka video) about something than reading about it.
7. If you’re making a video for everyone, then you’re making a video for no one. In the audio-visual industry, there are at least 4 categories of men, 5 categories of women and 2 categories of children. Think who you want to reach. The general public means nothing.
8. The Gangnam Style video by Psy literally broke YouTube’s views counter. Some tweaks needed to be made to allow YouTube to count higher than 2,147,483,647. In fact the number of views is spilling over nine quintillion views 9,223,372,036,854,775,808. I never heard of a quintillion before.
9. Discovered the AE/AF lock on mobile devices (AE: Auto Exposure/AF: Auto Focus). This is a great feature that prevents your videos from going blurry or out of focus as a result of your subject’s movements when being filmed. This is how to do it on iOS devices.
10. For Android, I’m afraid you’ll need to look it up as different models have different settings.
11. We had a fierce debate on which platform to choose to upload videos: Facebook or YouTube. Like with most arguments in life, we had a group who thinks uploading videos to Facebook directly can increase its chances to be viewed thanks to the auto-play feature. The other group thinks that uploading a video to YouTube makes it more discoverable and easier to share on other platforms such as Facebook, Twitter and Google+.
I personally choose something in the middle to make the most of both platforms. Upload the video to YouTube and Facebook. Let me know what you think.
12. Follower Wonk: this is a great twitter analytics tool that I think you should start using if you’re not already. It offers so much insight on several metrics – more than I’m able to describe in these bullet points. For example, it’s telling me that the best time to reach my twitter followers is between 3pm to 4pm which is when I tweeted this article. Check it out here.
Cake is the new cat for digital communicators. Watch out kittens, here is a picture of my cupcake:
That’s it but obviously, different people will pick up and learn different things. This list is in no way a summary of what’s been covered during the day’s workshop and if anything, I hope it encourages you to enrol. There were loads covered on landscaping videos, pitching video ideas, integration with communication plans, distribution and actually shooting and editing videos on the spot.
My renewed thanks to Dan Slee from comms2point0 and Steven Davies from Film Cafe for a great learning day.
Kacem Jilidi is an experienced international strategic communications and digital media professional. He has worked at the British Embassy in Tunis as part of the Foreign & Commonwealth Office. His LinkedIn is here.