There are thousands of communities dotted around the web in the UK. These can range from hyperlocal sites that focus on an area to a community of shared interest like knitting. How can you find what you are looking for?
by Dan Slee
You're looking to talk to a community but how do you do it? A range of ways and the chances are that those communities could be online too.
For a comms plan to work it needs to reach out to all communities and ways to connect online is well worth looking at.
Here's a few resources to help you:
Hyperlocal bloggers. Since the closure of the Openly Local resource Talk About Local have picked up the baton and have created. This is an interactive map which has more than 500 sites from a small Scottish village to a Wolverhampton housing estate. You can find it here.
Ice Rocket. This remains a really useful way to look for key words and has a particularly powerful search engine. You can find it here.
Buzzsumo. This application is a good way to look for bloggers around a specific field or specialism. You can find it here.
Facebook & Twitter. Good bloggers also have a footprint away from blogs. Very often on two of the largest sites.
Google alerts. The age-old tool for key words remains a useful way to see who is talking about you online whether on news sites, blogs or websites. You can find it here.
Dan Slee is co-founder of comms2point0.