It’s now 12 months since we first started staging video skills workshops. As we launch a new round of the sessions here's some things you need to know.
by Dan Slee
Video stats move fast
During last year I quoted the Cisco report that 70 per cent of the web would be video by 2017. At the end of 2015 Recode had revealed that barrier had already been smashed.
Video on the web is no longer just YouTube.
Once posting it to the 11-year-old social site and then sharing the link was enough. Not anymore. More than 500 million people watch Facebook video every day, according to Facebook.
Figures to compare like with like are impossible to get
It would be great to put YouTube and Facebook next to each other and compare each fairly. You probably won’t see it. Facebook counts a view as three seconds of play or more. For YpouTube you aren’t counted unless you hit 30 seconds.
Anyone can shoot video if their phone is good enough
Go to your camera. Click the video option. Point your camera. Record. There you go. Done. If you have a smartphone you can do it.
Video is the cornerstone of Buzzfeed’s content strategy
I like Buzzfeed. If you think they are clickbait and listicles you are quite wrong. For me, they are a 21st century media company that will still be around in a hundred years. They have adapted to produce content as video and it has overtaken the website as this screenshot shows. That's something to take note of as this link shows.
Virtual reality is the future… Mark Zuckerberg says so
Soon, Mark Zuckerberg projects 40 per cent of social interactions will take place via virtual reality platforms.
The best video is of real people and not in an office
Shoot footage of real people doing real things. They’ll be more interesting and they’ll also have friends, relatives, aunts and uncles who have Facebook profiles they’ll like and share that video on.
The essential video skills for comms workshop is delivered by comms2point0's Dan Slee and experienced lecturer and filmmaker Steven Davies and is staged in Manchester on May 23, Leeds on June 6, London on June 8 and Birmingham on July 20.