In less than a month the commscamp unconference will take place bringing 150 public sector PR and digital people together. Helpful Technology's Digital Action Plan take's a look at what role it plays in training and teaching.
by Tim Lloyd
Events like CommsCamp are special.
In a world still dominated by expensive, theatre-seated, lectern-worshipping conferences, the idea that a loose collective of curious people can find time and a little budget to get to a venue, with no agenda, speaks volume about their commitment.
These are the sort of people we all hope to be, and work with.
However people come to be at CommsCamp next month, and whatever they do as a day job, what unites us all is a sense of curiosity and an appetite for learning.
We loosely label this as networking, workshops and presentations, but I’m willing to bet everyone who attends is there because they want to hear different ideas, learn from others’ experience, or pick up some new tools.
The challenge for all of us is how we help colleagues develop their skills and confidence, so that the routine as well as the innovative doesn’t always fall to you and your team to deliver.
For the best part of two years (and a good few before that) I’ve been thinking a lot about learning: how we like to learn, what motivates people and finding ways to help people overcome the barriers they face around digital communications in particular.
I’ve experimented with different types of workshop, social media safaris (sounded good at the time), Christmas presents, video, audio, surgeries and a combination of all of these.
I’ve learned that...I’ll always be learning about learning. I had thought by now I might have cracked some magic formula for motivating and inspiring the people in every organisation I came across. I’m not sure that formula really exists.
Different teams and circumstances demand different approaches
I want to use CommsCamp 2016 to hear about all the different approaches you’ve tried. The successful ones and the ones you’d rather forget!
What’s helped you to empower colleagues to write better briefs, experiment with new channels or evaluate more carefully? Is it format, or timing, or independent voices, or all of these?
Let’s use this brilliant coming-together of motivated and curious learners to understand what helps communicators to develop their skills.
Let’s make this a learning experience we can take back to the office.
Tim Lloyd is account director at Helpful Technology who provide the Digital Action Plan which aims to give people the skills and confidence to use digital skills in the workplace. They are one of the lovely sponsors at commscamp.
Picture credit: Nigel Bishop / Flickr