• home
  • our story
  • find a job
  • toolbox
  • events
  • how we can help you
  • get in touch
  • tenders
Menu

comms2point0

Street Address
City, State, Zip
07739 41 23 77
comms2point0.co.uk is a shared learning space, created by – and written for – creative communications professionals

Your Custom Text Here

comms2point0

  • home
  • our story
  • find a job
  • toolbox
  • events
  • how we can help you
  • get in touch
  • tenders

four steps for how an organisation should use video effectively

September 26, 2016 Dan Slee

The case for video is clear. It's already almost 70 per cent of the internet with Google expecting it to clear 80 per cent in 2017. But how can it work for an organisation?

by Dan Slee

So, how should an organisation be using video?

And can it be benchmarked in a convenient easy-to-compare way?

Not just comms but the whole organisation.

Bumping into a former local government colleague John Fox whose opinion I rate it got me thinking.

I’ve spent a lot of time thinking how comms could use it but less so the wider organisation.

With the stats for video and the web going through the roof this is something that should concern everyone from the web team to people who work in the frontline. Latest Google stats point to more than 80 per cent of the internet being video by 2017.

So what would that look like?

The first step – Blue Peter

You’ve got a YouTube channel.

You link to it from your website.

You commission other people to make your films.

You feature people from your organisation in your videos.

 

The second step - GCSE

You’ve got a YouTube channel and you embed video content on your relevant web pages.

You’re using video on Facebook, Twitter and other parts of the social web.

You can make basic videos in-house.

You can link to others’ video.

You feature people from your organisation in your videos.

 

The third step – A level

You’ve got a YouTube channel and you embed video content on the relevant pages.

You’re using video on Facebook, Twitter and other parts of the social web. You’re creating the right kind of video for the right channel and at the right length.

You can make basic videos in-house.

You can link to others’ video.

You know how to use video in an emergency whether that’s short clips or live streaming.

You’re live streaming to engage with people.

You feature people from your organisation in your videos and real people who you may serve.

 

The fourth step - Degree level

You’re channel agnostic. You’re creating the right length of video for the right platform for the right people. You’re taking that from different platforms and embedding it on the relevant webpage.

You can make 360 degree, virtual reality or immersive video.

You’re live streaming to engage with people and you’re shaping decision making as a result.

You know how to use video in an emergency whether that’s short clips or live streaming.

You have video content that tackles the top customer services queries and the ability to make more in almost realtime as and when more issues crop-up.

You have frontline staff who are able to create and post video.

You feature people from your organisation in your videos and real people who you may serve.

  • You can learn the strategy, tactics and techniques for planning, shooting, editing and shoting video at comms2point0 workshops. To learn more and to book click here.

Dan Slee is co-founder of comms2point0.

Picture credit: Provincial Archives of Alberta / Flickr.

Print Friendly and PDF
In strategy + planning Tags how to use video in an organisation, how to use video for a company, how to use video in the public sector, opportunity for video, video as a communications channel
← the unawards16 are opendeal or no deal – telling your devolution story →

sign up for the comms2point0 weekly email

delivered once a week. straight into your inbox. guaranteed to be packed full of good stuff. absolutely no fluff.

comms2point0 will *always* respect your privacy.

Thank you!

Want to write a post for comms2point0?  Email us a brief outline of your post idea or specialist subject and we'll be in touch!

Name *
Name

Thank you, Darren or Dan will be in touch with you soon!

latest events ...
UNAWARDS WINNERS MASTERCLASS
Apr 24
UNAWARDS WINNERS MASTERCLASS

BIRMINGHAM - FREE EVENT

ESSENTIAL VIDEO SKILLS FOR COMMS
May 21
ESSENTIAL VIDEO SKILLS FOR COMMS

LONDON - NEW DATE

SKILLS YOU NEED FOR LIVE VIDEO
May 22
SKILLS YOU NEED FOR LIVE VIDEO

LONDON - NEW DATE 

ESSENTIAL DIGITAL SKILLS FOR COMMS
May 24
ESSENTIAL DIGITAL SKILLS FOR COMMS

LONDON - NEW DATE

ESSENTIAL VIDEO SKILLS FOR COMMS
May 30
ESSENTIAL VIDEO SKILLS FOR COMMS

MANCHESTER - NEW DATE

ESSENTIAL VIDEO SKILLS FOR COMMS
Jun 4
ESSENTIAL VIDEO SKILLS FOR COMMS

BIRMINGHAM - NEW DATE

ESSENTIAL VIDEO SKILLS FOR COMMS
Jun 7
ESSENTIAL VIDEO SKILLS FOR COMMS

EDINBURGH - NEW DATE

ESSENTIAL DIGITAL SKILLS FOR COMMS
Jun 14
ESSENTIAL DIGITAL SKILLS FOR COMMS

BIRMINGHAM - NEW DATE

latest jobs...

Featured
Apr 19, 2018
communications officer (social media & pr), charnwood borough council
Apr 19, 2018
Read More →
Apr 19, 2018
Apr 19, 2018
communications officer, the office for nuclear regulation
Apr 19, 2018
Read More →
Apr 19, 2018
Apr 19, 2018
communications team leader, dorset councils partnership
Apr 19, 2018
Read More →
Apr 19, 2018
Summary Block
This is example content. Double-click here and select a page to feature its content. Learn more
Featured
Latest Article
Related Posts Plugin for WordPress, Blogger...

comms2point0.co.uk is a shared learning space, created by – and written for – creative communications professionals.  Home to fresh comment, informed opinion, in depth analysis and expert feature articles, comms2point.co.uk inspires and supports communications professionals in the UK, Europe and beyond.

©2011 - 2018 comms2point0.

Related Posts Plugin for WordPress, Blogger...