At the start of every January people think to the future and make a resolution. We asked some PR and comms people what work-related thing they'd like to be better at in 2017. This is what they said.
by Dan Slee
A fad diet? Learn a new language? Not for comms and PR people who are ever looking to learn and develop new skills.
It's true that the New Year is a time to take stock and reflect. It's also a a time to think about what changes for the better you can make.
Here is a selection of people and their ideas for things they'd like to be better at:
"Time management. Even big comms teams never seem to have enough time to meet everyone's priorities. Too often we're stretched. Maybe we should say no more often?"
- Eddie Coates- Madden, head of comms at Sheffield City Council.
"I’m no longer going to be a ‘words, not numbers’ person and am determined to further develop my skills on the analytics front. Measurement matters."
- Gemma Pettman, freelance PR and fundraiser
"I plan to spend time this year finding different - maybe new - ways of building and managing trust and different ways to evolve influencer relations."
- Andrea Breau, deputy head of communications, Office of the Public Guardian, UK Government
"I want to demystify comms for those who work in other disciplines. This means clarity, patience, warmth and empathy - with myself as well as others."
- Stevie Benton, co-founder Open Coaltion
"In 2017 I want to get better at using data analysis to help me achieve better outcomes."
- Mike Underwood, head of comms at Futures Housing Group
"What I want to get better at: Search engine optimisation and Google Adwords. Why: To harness the awesome power of Google to make life better for Wigan residents. Making global local."
- Pamela Welsh, strategic PR manager Wigan Council
"Lateness runs in my family, but that's not an excuse in PR. By the end of 2017, I'd like to be known for my punctuality."
- Liam Bettinson, PR student.
"I wish I had better Gantt and Excel skills, which really appeal to some clients. Sometimes you need to meet them where they are."
- Catherine Nestor, interim communications manager, NHS Lambeth CCG.
"Make time to learn and understand. Know what you're working towards. Focus on what's important - and know when to walk away from what's not."
- Richard Brown, senior digital communications officer, Nottinghamshire Police
"Nudge theory - I heard a great presentation from Prof Liam Delaney a couple of years ago on it, but I'd like to learn more."
- Lisa Potter, corporate communications team leader at Perth & Kinross Council
"Video: gathering more technical knowledge and applying it more to improve my skills from concept, through editing to distribution. Also, more about evaluation: it matters."
- Bridget Aherne, associate communications director.
"Focusing. Focusing on the right things, focusing on one thing at once, focusing on the reasons why we do what we do."
- Viki Harris, senior communications officer at Kirklees Council.
"Make sure I don’t let myself get down by what I haven’t done and instead really focus on prioritising and keep the right work/life balance."
- Emma Rodgers, strategic comms manager, Stoke-on-Trent City Council
Dan Slee is co-founder of comms2point0.
Picture credit: Finish Museum of Photography / Flickr