The media landscape is changing. Don't get left behind.
by Dan Slee
It’s a New Year it’s a blank page. A chance to start again re-boot and tackle things afresh.
We ran a quick unscientific survey the other day and 89 per cent of people said they are looking to learn new skills in 2017.
There’s no surprise at that. Being a comms person today has never been easier and never been harder.
Why its never been easier to be a comms person
The media landscape has fragmented. The nuclear family rarely sits together in front of the same screen. Older people will read local newspapers. Their children will read the BBC news website. Their grandchildren won’t bother unless it drops into their timeline.
So, we’ve an idea where people are and what channels they are consuming. Ofcom’s annual report gives you a pole star to navigate by. Easy.
Why its never been harder to be a comms person
Because the media landscape has been fragmented the one size fits all response is long over. A 21-second video clip works best on Facebook. It’s three minutes on YouTube. But if you are after communicating with a 70-year-old its probably not video you need at all.
What are the risks?
Stand still as a comms team or as an individual and you face a slide irrelevance. With the pace of change growing ever faster new ways of working are needed.
The communications market plays a crucial role in the lives of citizens and consumers, and the fast-paced nature of the market means that this role is ever-changing.
- Ofcom, communications market report, 2016.
Why we think our workshops are great
We built much of our early reputation on social media and digital comms. But we didn’t want to offer simply another social media workshop. What we wanted to do was offer something that gave real value and skills to people.
I’m proud of the workshops I’ve helped deliver. Genuinely proud. There’s no better feeling than seeing work that people have produced after coming on one of our sessions. Like my colleague Darren I’ve worked in the public sector and I know the value of the diminished training budget deployed wisely.
Workshop: ESSENTIAL VIDEO SKILLS FOR COMMS
This will help youunderstand where video fits into the changing media landscape. You’ll learn how to plan, shoot, edit and post content. You’ll learn how long it needs to be. You’ll learn what software you’ll need and what tricks will help you. Delivered by comms2point0’s Dan Slee and freelance filmmaker and University lecturer Steven Davies.
CARDIFF January 19 More info and sign-up here.
LONDON February 2 More info and sign-up here.
LEEDS February 23 More info and sign-up here.
EDINBURGH March 8 More info and sign-up here.
BIRMINGHAM March 30 More info and sign-up here.
Workshop: HOW TO COMMUNICATE IN A DIGITAL WORLD
This all-new workshop has been specially created to provide you with the essential skills, knowledge, tools and tips which you and your organisation need to know in order to deliver effective communications, PR and digital activity in a digital world. Delivered by Dan Slee and Darren Caveney of comms2point0.
We know what effective communications looks like and we can help you achieve it through this new workshop.
BIRMINGHAM January 24 More info and sign-up here.
MANCHESTER February 16 More info and sign-up here.
Workshop: ESSENTIAL MEDIA LAW FOR SOCIAL MEDIA
Media law has always been important. But how long has it been since you and your team refreshed your knowledge?
Media law affects the printed word but also the tweeted and Facebooked word too.
We are working with former McNae Essential Law for Journalists editor David Banks to deliver a day-long workshop on the up-to-date media law. David has trained journalists at the Daily Telegraph, Mirror Group and other newspaper groups across the UK. He has also worked with comms teams across the public sector to give advice and training.
LONDON March 29 More info and sign-up here.
Dan Slee is co-founder of comms2point0.