What does the year ahead look like? What's the one thing you want to do? I asked members of the Public Sector Comms Headspace Facebook group to talk about the one thing they wanted to do.
by Dan Slee
Hayley Douglas Improve our internal comms and staff engagement. With a small team, the development of social media, a new responsive website and digital comms in general have been where we have concentrated any capacity over the last few years. Our internal comms has become quite dated as a result as we’ve just coasted doing the same thing we have always done. So now it’s time to focus on that.
Andrew Clayton Management Training. I want to develop skills and strategies so when the opportunity arises I’m as prepared as I can be.
Lisa Potter Plan and measure against that plan more consistently. We’re looking to introduce a service level agreement with departments which should give us the platform to do this instead of spending the majority of time firefighting.
Tom Gee More CPD and more non-comms CPD relevant to other business/service areas.
Joanne Cooke Partnership working. I think it's going to be key for all public sector organisations with diminishing resources but increasingly ambitious priorities from our politicians.
Rachel King Rediscover my creativity
Sharon Dunbar Find time to plan ahead and time to report back on campaigns. Spot the theme? ⏳
Shayoni Sarkar Lynn Less operational, more forward planning. Spend time developing staff and building/ strengthening relationships.
Nick Moore Show more people internally that we exist and that we can help them with stuff. All those rogue Twitter accounts set up that could be struggling...
Stevi Page Develop my coding skills and publish my first ‘built from scratch’ website for a friend.
Clare Parker All about internal engagement (we have a change programme underway). And forward planning - the 2018 content calendar is up and running.
Emma Rodgers More time working things through as a team and enjoying work. Wasn't time for enough of that in 2017. We already have a visiting raven to the balcony outside our office window. He is being fed apple and called John Craven. It is the little things. Avoiding uber serious responses too. I want to laugh more in 2018.
Daniel Cattanach Spend more time with my fabulous team to plan, deliver, evaluate and develop more terrific comms and engagement that may just earn us a place in the #UnAwards18 shortlist.
Alex Duffy I'd like to meet more people in the organisation. I really like meeting new people, and one big problem with my job is that a lot of people don't actually know I exist. I'd like people to know how I can help them, and how they can help me.
Steven Welsby More time on campaign evaluation.
Penny Allison I'm going from managing a tiny team in a sector I've known for 20 years to being part of a much bigger team in a new sector. I'm going to make the most of every opportunity to learn, develop & get to know fabulous new comms people
Colette Booth I’m starting a new job on Monday - want to be the best I can be in my new role and make a difference for the organisation and the health professionals and patients it serves.
Andrew Napier I'm like Mufasa (or Simba) from where I sit, I can see everyone who relies on me for marcomms...there are a few of them, and they don't always see how connected their worlds are. My challenge is, rather than to let each of them have a piece of me, to make each connection count, work with them to illuminate the human stories they encounter daily and join stories together into larger, more impactful narratives.
Jordan Nicholls Present some awesome work to other comms people somewhere
Mandy Pearse More time with the team, more fun and help everyone to be the best they can be. Sounds cheesy written down but who cares.
Leanne Ehren Happiness, leadership, inspire...
Steph Gray Our big thing for 2018 is standing up for what we know to be right and effective: not just doing things because we're asked to, but taking the time and energy to explain why something works better a different way, or how a team should be bolder with their digital comms, or why engagement is worth it in the long term.
Sally Northeast Provide inspiration, community spirit, ideas, wellbeing tactics, learning opportunities, time, space and something different for lovely, hard-working comms colleagues at the second Comms Unplugged event in September #CU18
Donna Jordan Embed the use of a new intranet as one key part of staff engagement
Kate Ewer Implement a team briefing and cascade system, oh and a visible leadership programme too. By April. Send help.
Leanne Hughes More work using cool comms to improve clinical outcomes including saving our service money. Already in the planning
Vicky Ellis Be proactive, not reactive
Paul Compton Speak more truth to power. In a nice, diplomatic way, of course.
Ryan Harper Develop my confidence and rediscover my mojo. Last year my confidence took a few knocks, which in turn made me doubt myself. Often a result of people with little marketing and Comms experience thinking their experts telling me I was wrong and how to do my job . I Must stand tall this year 💪
Rob Jefferson Nail the consistency of our brand tone and voice on social media. This means formalising our brand personality, rationalising the 60+ social accounts across the organisation, properly training our customer service staff, improving weekly content planning…
Karen Yates Focus on what is essential, say no to the stuff that distracts and is just noise without purpose or defined outcome.
Kelly Harrison Stop getting drawn in to everyone else’s priorities and focus on my own. I had so many things I wanted to do when I started my new job and then it all got lost in the ‘ooh we have been waiting for you to start, I have a project that has to be done now...’
Louise Gibson Learn more - from my team, from peers, from industry experts, from anywhere I can. Then use that knowledge well.
Gemma Smith Get out the office more and practise new video journalism skills to create more PR content and reduce reliance on unpredictable and unreliable media as a comms channel. (Plus more lunchtime training runs for the London Marathon 😁).
Tania Ripoll Reposition the role of comms in our new organization!
Vicky O'Hare Show the realities of policing and gain the buy-in from our own officers and staff. They are our best comms tool!
Jamie Baker Being an advocate for evaluation that’s focussed on outcomes and not evaluation that’s not retrofitted around results. In turn being a bit easier on ourselves if our outcomes aren’t always exactly what we’d planned (as long as we learn, act, and share our learnings with others).
Cherie Welburn ✅ Learn to use Premiere Pro. ✅ Develop photography more. ✅ Do one thing at once.
Dave Lansley I was seconded into Comms from Welfare Reform with the primary aim of delivering our Universal Credit "Get ready" campaign. I have learnt so much, and am now trusted to lead on other areas including (fml) rough sleeping...oh my. My goal? Keep on keeping on. Stay in Comms. It's frustrating, it's tiring, but when all the stars line up it's exhilarating :)
Dan Slee is co-founder of comms2point0.