There’s a new event and place for higher education comms, pr and marketing people to connect. Interested? Read on…
by Julie Waddicor and Kim Graakjaer
Read moreYour Custom Text Here
There’s a new event and place for higher education comms, pr and marketing people to connect. Interested? Read on…
by Julie Waddicor and Kim Graakjaer
Read moreOne attendee left the 5th annual commscamp with a pile of ideas. Cake was just one of them.
by Paul Compton
Read moreHowever much we think we know about communications there is always new knowledge and skills which can improve us. First impressions and dealing with silence are things you can manage to your advantage.
by Ella Minty
Read moreInterest and anticipation for Comms Unplugged is growing by the day. The organisers are working hard behind the scenes to make it a brilliant experience. This new posts gives more insight into what to expect…
by Sally Northeast
Read moreCreativity can be hard sometimes. So here is a simple way to be more creative.
by Caroline Roodhouse
Read moreWhat has the smartphone ever done for us? Lots. But don't trust IT to deliver you the tech you need as comms people.
by Steven Davies
Read moreComms Unplugged might just be the best new industry event of 2017. Course, I’m biased so don’t take my word for it – see what you think…
by Darren Caveney
Read morecomms2point0.co.uk is very privileged to host posts from over 500 communications professionals. We’re especially privileged when we get to see behind the scenes of the work of the amazing comms teams in our emergency services. Thank you for all that you do.
by Glenn Sebright
Read moreThis might just be the industry event of the year. Think comms person's retreat and opportunity to connect and develop in a unique setting. Read on…
by Sally Northeast
Read more“Vanity and pride are different things, though the words are often used synonymously. A person may be proud without being vain. Pride relates more to our opinion of ourselves, vanity to what we would have others think of us.”
Jane Austen, Pride and Prejudice
by Luke Harrison
Read moreWe’ve been using social media in our work for over 10-years now and have learned plenty along the way. But requests for new accounts are still a regular feature, and sometimes it’s not the right solution.
by Gillian Neild
Read moreWant to know the secret to doing digital well? It's surprisingly simple. Understand humans.
by Kane Simms
Read moreAs someone who has recently taken a digital detox I know all about the benefits but also understand the challenges of switching off. One leading communicator gives a frank description of her battles with being on and offline. Read on…
by Holly Bremner
Read moreWhat do you get when you combine the biggest sporting event of 2017, the smallest ever host city, 170,000 visitors, a TV audience of 200 million and some of the most famous names in football? The biggest policing operation South Wales Police has ever undertaken - the UEFA Champions League Final 2017.
by Carly Yeates
Read moreTraining and development - we know it’s vital for us all, regardless of our age and role. But in the era of reduced – and often no - training budgets how can you ensure that you and your teams continue to learn and develop? In the latest in our '10 x 10 Talking Heads' pieces we asked 10 senior communications leaders for their advice and lessons.
collated by Darren Caveney
Read moreThe Public Sector Communications Academy is always one the highlights of the industry events calendar. We’ve been pleased to attend and support it for many years. Here’s why you should think about attending this year…
by Simon Jones
Read moreThere has been an urgent debate of the late about the best way to manage Facebook pages. Why? Facebook are clamping down on fake accounts and that includes the one off 'work' accounts many people have. Facebook's Business Manager has emerged as a good way to go down this path. Here we look at what it is and why you should use it.
by George Vekic
In April 2014, Facebook launched Business Manager. If you’re new to the party, Business Manager is a tool for communications and marketing folks to manage users, advertising campaigns and payments, as well as multiple Facebook Pages in one handy interface.
The beauty of Business Manager comes from its efficiency. Simple admin of users. Structure for your campaigns. Data, everywhere. It will make your life so much easier.
On a side note, whilst it’s optional for management of Business Pages at the moment, it’s probably only a matter of time before Marky Z makes it mandatory for Page admins.
All your Facebook Pages and multiple accounts, in one place. Facebook Business Manager pulls all your ‘business assets’ – your Pages and Ad Accounts – onto a single interface. It can be quite daunting at first, with loads of buttons to click, so it’s worth getting to know what everything does.
The big idea behind Business Manager is that it provides a place for you to do business – as the name suggests. No longer will you have to add your coworkers as friends on the platform and wait for them to accept you like an awkward turtle.
One or two people should have ‘super admin’ access. These folks should be the people who access and publish on your social media channels on a daily basis.
They’re the ones who should claim and manage ‘Ownership’ of the business assets. You’re able to set different permission levels for each user granted access, too, based on their position in the business, what access you want to give them on your Facebook Ad account, and what publishing privileges you want to delegate at Page level. Note that there’s a distinction between advertisers and publishers. Responsibilities may overlap within the organisation, depending on your role. As a Social & Digital Media Officer, I have both advertising and publishing responsibilities.
3. Working with different sections within your organisation
If you’re working across a large, diverse organisation – such as a council, health service or police force – it can be useful to provide access to ad accounts and Facebook Pages to colleagues from across the service.
4. Working with external agencies
Understandably, the time may come when your digital marketing and advertising is outsourced to external agencies. With Facebook Business Manager, you can link up easily with agency staff by assigning them to your Ad Account with Partner Access.
5. Better campaign management
Within Business Manager is Ad Manager – one of Facebook Business Manager’s most useful features is an improved interface for managing your campaigns. At the top level, you define your Campaign – the ‘big picture’. Each campaign should have a single advertising objective, such as driving website traffic. Within Campaigns you’ll find Ad Sets – literally sets of adverts. Ad sets are useful in that you can set budgets and schedules for each ad set within a campaign. You’re also able to run concurrent ad sets in a single campaign, altering variables such as audience segments, audience locations, device usage and more.
At the bottom of the ‘tree’ are Ads. Each ad set can feature multiple variations of a single ad. This makes it super simple to A/B test variables such as imagery, copy, links or video. Pro tip: Facebook will automatically optimise anything you A/B test, meaning they’ll push the ad that shows early signs of engagement in front of more of your target audience.
With Projects, you can group multiple business assets together – such as Pages, ad accounts, product sets, apps and even Instagram accounts. Again, it’s about having one interface for all your stuff. Business Manager Projects are useful in the sense that you can manage assets – and assign assets to other users – whilst keeping them contained to its own space. This means you can add the right employees and partners to the right projects without granting them access to assets they have no business with.
The amount of data you can pull from Facebook Business Manager is incredible. If you’re a data nerd like I am, Business Manager is a powerful tool for learning more about your audiences – plus you can easily export them into glorious spread sheets. For a super quick example, we recently ran an advert promoting one of our postgraduate courses.
People identifying as male accounted for 77 per cent of all engagements, News Feed placements delivered better than Standard Ads, users in Italy and Greece were more engaged than other. Small chunks of information like this gleaned from Facebook Business Manager’s supercharged data collection allow us to hypothesise on potential markets and paint a picture of our audiences through user personas. From small acorns, mighty oaks grow.
George Vekic is Social & Digital Media Officer at the University of Sterling.
An all-new Twitter Chat will share learning and advice from five high profile organisations skilled in delivering effective social customer services. Get it in your diary now.
by Darren Caveney
Read moreManaging the communications of an election count can be a nervy time. Add a high profile politician and a large media pack to the mix and you've a testing night ahead of you.
by Louisa Dean
Read moreIf you’ve ever worked on an election count you’ll know it’s a fascinating experience. And long. One comms manager writes about his recent experience, and shares his learning.
by Mike James
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