There's no question that video needs to be front and central in the comms teams' mix.
We know how important good video, with compelling content that reaches out to its intended audience, is. But, there is a gap in the vital hands-on skills and knowledge needed to create and deliver quality films which make a difference and don't cost the earth.
Which is why we at comms2point0 have teamed-up with experienced filmmaker, Steven Davies, to offer a one-day essential video skills for comms workshop. Creative director of Filmcafe Ltd, and senior lecturer in TV and digital media at Glyndwr University, Steven has more than a decade of experience working for BBC, ITV, Sky and Channel 4.
He has also made scores of short films for clients in the public sector and beyond. He knows what works, and understands all the key elements needed to make effective video that will help deliver your message and improve your online content.
The workshop will be fun, informal and essential to anyone wanting to get to grips with video.
What you will learn
- Future proof your comms team by learning where video needs to fit as part of the comms mix
- Where video needs to fit into your comms strategy
- Learn the difference between video for vine, instagram, Twitter and YouTube
- Learn the best professional skills and software to use
- Learn hands-on skills to create simple, effective and imaginative video content
- Learn techniques you'll need and what software to use for an Android or iPhone both to shoot and edit
- Learn about the new live streaming kids on the block Periscope and Meerkat
- Learn how to upload video effectively
- Learn how to evaluate the effectiveness of videos
- Understand where video is moving next
As a bonus...
In the days after the workshop, shoot a short practice film and have your work critiqued by Steve.
Who is this for?
Suitable for anyone but particularly targetted to comms, PR, marketing and digital professionals who are looking for an understanding of the strategic importance of video and the basic hands-on skills to create quality content.
How do I get to the Bond Company Birmingham venue?
The Bond Company is a converted warehouse in the industrial and creative quarter of Digbeth near the city centre. It provides public meeting space and office space to a number of start-ups. The building is 15 minutes walk from Moor Street station and 20 minutes walk from New Street station. A cab ride from either station should take between five and 10 minutes and should cost around £6. There are off-street car parks in Fazeley Street a couple of minutes walk away. Parking on-site is very limited and needs to be booked in advance by emailing Meetings@thebondco.net.
How do I get to the Carriageworks, Leeds venue?
The Carriageworks at The Electric Press can be found in Millenium Square in central Leeds. The venue is around 10 minutes walk from the railway station. Parking can be found at a city council multi-storey car park for around £6 for up to 12 hours in Woodhouse Lane, Wade Lane for £12.50 for 12-hours or other city centre parking.
How do I get to the COSLA, Edinburgh venue?
The COSLA building is three minutes walk from Haymarket railway station in Edinburgh. Parking can be found in nearby Morrison Street five minutes walk away and at Dundee Street which is a 10 minute walk away. Prices are around £10 for eight hours.
How do I get to the Ziferblat, Manchester venue?
Ziferblat can be found in Manchester's vibrant Northern Quarter 10 minutes walk from Piccadilly Railway Station. The venue is billed as a home-from-home meeting room with branches across Europe. AN NCP car park can be found in Tib Street and at Shudehill five minutes walk away.
How do I get to the Parcel Yard, Kings Cross, London venue?
The Parcel Yard is a licensed venue in Kings Cross Railway Station and a converted GPO sorting office. You can reach it from the station concourse. Parking can be found at Pancras Road at St Pancras Railway Station five minutes walk away.
What others have said...
One of my key objectives for the next six months is to produce a video to go on our website that illustrates step-by-step the licence application process at the GLA. Having attended this course I now have the enthusiasm (yes, me!) and feel I have all the necessary skills and knowledge to be able to carry this out and produce something that will not only fit the brief but will also look professional.- Paul Fearn, Gangmasters Licensing Authority
Would highly recommend this video workshop...just been on the one in Manchester. Brill. https://t.co/fy8f7XYi7y— Nicky Speed (@NicsterComms) July 23, 2015
Great course. Recommend it if you want to do more video stuff with very little kit. https://t.co/MrH0JPRgEx
— Joseph Field (@joemcafield) January 6, 2016
But, be quick... Only 24 places are up for grabs at each event - and our previous have all sold out - so get booking and come along armed with your smartphone.
That's great. How do I sign-up?.... There's two options. Firstly, you can book through a traditional invoice by emailing email@example.com. Secondly, you can also email firstname.lastname@example.org to request an e-invoice that can be settled with any credit card.
VAT... we're VAT registered and if you are public sector you should be able to reclaim VAT. More info here.