External communications manager
Intellectual Property Office
Location: Concept House, Cardiff Road, Newport, Wales, NP10 8QQ
Salary: £24,656 - £27,001
Contract type: Permanent
Working pattern: Flexible working, Full-time, Job share, Part-time
Closing date: 14 December 2017
The Intellectual Property Office (IPO) is the official UK government body responsible for intellectual property (IP) rights including patents, designs, trade marks and copyright.
IPO is an executive agency, sponsored by the Department for Business, Energy & Industrial Strategy.
The post holder will be work within the Innovation Directorate and report directly to the Senior External Communications Manager. The post holder will work to develop and ensure delivery of a substantial public relations and digital programme which raises SME, business advisors and consumer awareness of and respect for intellectual property.
The post holder will be responsible for delivering communications plans. They will be responsible for planning and delivering digital communications campaigns, working with our design and print team to develop and produce shareable online content, monitoring and responding to comments on all IPO social media channels and acting as a digital ambassador to support colleagues and ensure best practice is adhered to.
• Delivering the IPO’s social media strategy, including social media channels and IPO blog. Driving traffic to these channels and increasing audience engagement Building the IPO ‘digital ambassador’ network by up-skilling colleagues throughout the business in social media channels and techniques
• Identifying innovative and creative ways of providing access to IP advice for businesses including development and commissioning of creative digital content
• Co-ordinate, support and maintain the creation of a case study database and an article database
• Co-ordinate, support and maintain the creation of online business pages working with the web team and content leads across the business where necessary
• Writing and editing communications content that is engaging, timely and accessible and in line with GDS style guide
• Providing advice and input, editing content and suggesting ways to improve content
• Developing and delivering effective communications plans for specific projects in consultation with the appropriate directorate and project leads to support the IPO’s business strategy. To advise colleagues at all levels of the organisation on appropriate communications work
• Ensuring all communications and marketing collateral including email are consistent in terms of IPO branding and strategic message
• Evaluating the effectiveness of all communications activity and implement recommendations for improvement
• Identifying key opportunities for promoting our messages, by choosing and engaging with appropriate partners
Essential skills and attributes
Your 500 word personal statement should cover the GCN 'Ideas' and 'Seeing the Bigger Picture' competencies below.
GCN professional competency: Ideas
• Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach
• Advise on appropriate use of different channels for campaigns, ensuring an integrated approach and using digital technologies to full potential
Seeing the Big Picture
• Keep up-to-date with a broad set of issues relating to the work of the department
• Gather information from a range of relevant sources inside and outside the Department to inform own work
The above competencies will be tested at interview alongside the competencies listed below:
Delivering at Pace
• Create regular reviews of what and who is required to make a project / activity successful and make on-going improvements
• Take ownership of problems in their own area of responsibility
GCN professional competency: Implementation
• Support the delivery of online events including podcasts, live chats, broadcasts, blogs and Tweets
• Express ideas effectively, both orally and in writing, and with sensitivity and respect for others
GCN professional competency: Impact
• Support the design and delivery of techniques to assess the effectiveness and impact of communication
Civil Service pension schemes may be available for successful candidates.
Benefits of working with us:
• A flexible working scheme which has no core hours and excellent opportunities for home, part-time and term-time working;
• A very generous pension scheme, with low employee contributions;
• Eligibility for special and office-wide bonus payments, as well as performance related pay;
• Excellent development opportunities
• Opportunities for secondments, both internal and external;
• Access to the Beneden Medical care;
• Opportunities to join many civil-service clubs such as the Sports and Social Association, Motoring Club (CSMA), which provide numerous discounts to members
When working at Concept House, Newport the following benefits are also available:
• Free car parking on site or close by;
• Use of facilities that we share with ONS. These include an on-site gymnasium, shop, restaurant, coffee shop, cash point and hairdressers.
Please note benefits may be subject to change.
Things you need to know
Successful candidates must pass a disclosure and barring security check.
Successful candidates must pass basic security checks.
Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.
If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.
Selection process details
Please note, there will be a Post-sift assessment or test, further details will follow if you are successful at sift stage.
Feedback will only be provided if you attend an interview or assessment.
Candidates in their probationary period are eligible to apply for vacancies within this department.
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.
Apply and further information
Contact point for applicants
If you require job-specific information, please contact: If you require job-specific information, please contact:
Kirsty Edwards, Senior External Communications Manager, 01633 814495 Kirsty.Edwards@ipo.gov.uk