Digital Communications Officer
Salary: £26,495 - £30,688 per annum (Grade 5)
Closing date: 11 December 2017
Support the Development and Alumni Relations department by taking responsibility for digital communications activities, carrying out website and intranet development and content creation, delivering the Department’s social media strategy, and other relevant digital communications production work – all in accordance with the Department’s and University’s communications strategy strategies. Provide advice, guidance and support for the Department about digital communications, leading projects within this area.
Specifically, devise and implement the Cardiff.ac.uk/alumni and Cardiff.ac.uk/donate websites and blogs, the Department’s intranet pages, social media activities, alumni engagement campaigns and other activities. Provide specialist and expert advice/guidance, managing relationships and communications with colleagues across the University, anticipating and overcoming problems through creativity, innovative action planning and the provision of high quality content.
Support the University’s ambitions as expressed in The Way Forward, and undertake all this in keeping with the mission and values of the Development and Alumni Relations department.
- Provide professional advice and guidance on Digital Communications processes and procedures relating to Development and Alumni Relations to internal and external customers, using judgement and creativity to suggest the most appropriate course of action where appropriate, and ensuring complex and conceptual issues are understood. This will involve assessing incoming digital communications requests (website development, e-communications, social media and blog development) from within the Department and from schools, colleges and the wider University; and then involve ensuring that high quality, accurate and engaging content is produced on a regular basis across websites, e-communications, social media and intranet (including copy, graphics and some HTML). The position holder will be required to produce and maintain high quality written documentation on aspects of the content management system and its processes to allow devolved authors to work independently.
- Investigate and analyse specific digital communications issues, understanding customer requirements and balancing Departmental and University strategic drivers to create recommendations and solutions for improved delivery and impact. Play a leading role in advising and influencing customers on the devolved content production process, acting as first point of contact for devolved web authors including training these authors if required; reviewing needs regularly and liaising with the central Digital Communications team to offer appropriate solutions.
- Ensure that the provision of high quality Digital Communications relating to Development and Alumni Relations is delivered to the University, proactively changing the delivery according to customer requirements. This will include implementing high-quality, creative and innovative digital campaigns to enhance strategic outreach, events information, news, community fundraising activities and new campaigns. Act as the first point of contact for queries, updating content guidance and calendars, and provide continuous monitoring and analysis of associated activities.
- Collaborate with others in order to make recommendations for developments of established processes and procedures.
- Establish working relationships with key contacts, developing appropriate communication links with the University’s Schools/Colleges/Directorates and outside bodies as required. The post holder is in contact with many stakeholders across the University to gain support and alignment from stakeholders, building and maintaining effective relationships to ensure the successful implementation of the programme, and developing creative digital solutions so that the programme flourishes.
- Create specific working groups from colleagues across the University to achieve Development and Alumni Relations objectives, contributing to the strategic goals that ensure that alumni, University donors and prospects, students, staff and other stakeholders appreciate the impact and importance of Cardiff University, perceive it as relevant to their lives today and support the University (financial, reputational, community, advisory).
- Supervise specific project teams on an occasional basis to accomplish key objectives.
- Develop and deliver training within Digital Communications for Development and Alumni Relations. This will include the creation of user guides, processes and other relevant materials, as well as the provision formal and informal training to staff in their creation of web content.
- Undertake a variety of administrative duties to support the department including: daily maintenance of web content (ensuring quality, accuracy and relevance of content); maintenance and updating of databases; liaison with external suppliers; use of the University’s mass mailing system to produce high-quality, engaging and relevant e-communications; and close work with colleagues to ensure the effective delivery of all Development and Alumni communications.
- Instruct and guide other employees across the University within Digital Communications for Development and Alumni Relations, as required, ensuring that Departmental and University processes and policies are followed. This post holder has a role to ensure compliance with brand guidelines, legal and regulatory requirements in respect of equality and diversity, data protection, copyright and licensing, security, financial and other University policies, procedures and codes as appropriate.
- Ensure that an understanding of the importance of confidentiality is applied when undertaking all duties
- Abide by University policies on Health and Safety and Equality and Diversity
- Perform other duties occasionally which are not included above, but which will be consistent with the role.