Communications and Campaigns Manager
Government Digital Service (GDS)
Department: Cabinet Office
Location: The Whitechapel Building, Aldgate, London
Salary: £31,029 dependent upon experience
Contract Type: Permanent
Closing date: 29 July 2018
The Government Digital Service (GDS) is helping to redefine how a modern government should serve its citizens. Our work is cutting-edge and award-winning. It is improving the lives of millions of people. We build and run world-class public services for the digital age. We work in small, agile teams of developers, designers and content specialists. Users always come first and everything we do should meet their needs.
We run government’s online home, GOV.UK, which is visited 3 million times a day. We’re delivering GOV.UK Verify, a new way to prove who you are online. We’re building platforms to make transformation easier for departments - things like GOV.UK Pay, the government payment service and GOV.UK Notify, which keeps people up to date with the status of their interaction with government. This is just some of what we do.
We work for the whole population. And we can only do that by being an inclusive, diverse organisation. We work hard to maintain an open, positive working culture and we were recently named as one of the Top 100 Best Employers for Race by Business in the Community.
You can keep up-to-date with our work on the GDS Blog.
You will be part of a multidisciplinary Communications and Engagement team; the Communications and Campaign Manager delivers strategic and timely communications on behalf of the Government Digital Service.
Campaign Managers support GDS programmes and services across a broad range of audiences: from other digital teams across government, to stakeholders in the private sector, to members of the public who will be able to access government services more easily than ever before.
We act as the external communications arm of GDS, complimenting the work of stakeholder and industry-engagement teams, by telling the story of GDS through public channels.
You need to be an excellent communicator and collaborator. Someone who is able to work flexibly and communicate technical information simply and clearly.
We embody the ethos of the organisation, ensuring that all communications are written in plain English and accessible, putting user needs first.
As a Communications and Campaigns Manager, you will:
- strategically plan, implement and evaluate campaigns that support GDS’s business objectives and enhance our reputation
- implement effective, innovative and engaging communication plans; this will include working with the wider Communications and Engagement team (such as events, media, editorial, creative and stakeholder engagement teams) to deliver impactful messages, ensuring all communication is clear and aimed at the correct audience through the appropriate channels
- gather and act on audience insight, translating anecdotal or qualitative data into recommendations
- work in an agile way, assess the impact and effectiveness of communication; reviewing whether communication objectives have been achieved; identifying lessons learned and sharing feedback
- maintain strong working relationships with internal stakeholders, positively influencing projects, and identifying and negotiating resolutions to difficult issues
- keep on top of trends and new developments in government and digital communications
- as and when required, support priority communications activities such as operational incidents or short-notice announcements
Skills and experience
We’re looking for someone with strong interpersonal skills who enjoys working in a delivery-focused, agile environment. We’re looking for people who care about technology and who know how to make projects succeed, as well as being able to spot when something isn’t working.
We’re also looking for a self-starter who has experience of communicating with multiple audiences across multiple channels. You will have a real opportunity to learn new skills and be hands on in this role.
It’s essential that you have:
- experience of creating, delivering and evaluating campaigns, managing multiple projects simultaneously
- experience of leading virtual teams to deliver a campaign or project, including influencing internal stakeholders to secure buy-in to your approach
- have strong written and verbal communication skills, translating complex information into simple but impactful messages
- know how to use a range of channels to communicate with target audiences, particularly digital, and other no or low cost channels
- know what makes a story shareable
- experience of making sound judgements under pressure and balance competing demands
It’s desirable that you have:
- familiarity with the OASIS planning approach used by the UK government
- knowledge of analytics and monitoring tools in different contexts
- familiarity with technology and confidence in learning and communicating about technology
Civil Service Competencies
In the Civil Service we use our Competency Framework to outline expected behaviours and we will use these as part of our wider assessment during the interview process.
For this role, the following competencies are the most relevant:
- delivering at pace
- seeing the big picture
- making effective decisions
- collaborating and partnering
- leading and communicating
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.