Regional Communications Officer – South East
Salary: £30k - £32k
This role involves frequent travel throughout the region
Devise and execute an integrated communications plan that supports business strategy and drives greater trust in the brand across the region whilst supporting franchisees in their role as local spokespersons.
Develop, lead and implement the South East communications plan in partnership with franchisees, agencies and colleagues
Lead on communicating positive news about McDonald’s across the region through traditional PR activity and online influencer engagement. Will also involve managing dedicated agency support to assist in this area
Maintain a strong working relationship with the franchisee community, supporting them in their role as local spokespersons and ambassadors for the brand whilst providing guidance and counsel on their stakeholder engagement and media relations.
Assume responsibility for the delivery of a project and/or campaign on behalf of the wider Regional Communications team. This work will require developing the plan and framework, engaging all relevant agencies, setting and delivering against KPIs and managing the communication with internal audiences/partners.
Support the company’s business strategy including growth plans, with communications support and local engagement for new restaurant applications, openings and extended hours licensing applications
Work closely with the Media team to investigate and respond to enquiries on a wide range of issues and on-call national press officer duties (rota basis).
Regional Communications team and Corporate Affairs department
Franchisees, Restaurant Managers and Operations
Office and field based departments
Local and national elected representatives.
Regional media and social influencers Knowledge and Experience We are looking for an innovative and creative communicator who enjoys variety within their role and appreciates the value of relationship building and engagement.
Strong knowledge and understanding of the external media and political landscape within the region is preferred as is a demonstrated ability to understand business strategy and the role of communications to effectively shape and support it.
As a field based role, it will suit a motivated, self-starting individual who will enjoy the autonomy and responsibility of managing and prioritising their time and resources and leading the development and implementation of their regional plan.