Senior Communications and Campaign Manager
Salary: £36,930 - £40,410 - Internal loans Ts and Cs apply for CS applicants
Contract type: Permanent
Hours: 37 hours/week (42 hours incl. lunch)
Closing date for applications: 24 March 2019
CV sift date: 25 March 2019
Interviews: week commencing 8 April 2019
Interview location: The White Chapel Building, 10 Whitechapel High Street, London, E1 8QS
GDS leads digital transformation in government, collaborating with teams from other departments to help them build better public services. Alongside those departmental teams, we’re transforming government together.
Find out more at the GDS Blog.
The Government Digital Service (GDS) is the digital, technology and data centre for government, supporting digital transformation. By putting users at the heart of what we do we make services more secure, easier to use, and cheaper to run.
We’re looking for a talented, creative and highly organised senior communications specialist to help tell our story. As Senior Communications and Campaign Manager you will be part of a dynamic and supportive multidisciplinary Communications and Engagement team; leading the delivery of strategic and engaging communications, targeted to audience needs.
The Campaigns Team support GDS programmes and services across a broad range of audiences: from other digital teams across government, to stakeholders in the private sector, to members of the public who will be able to access government services more easily than ever before. Our campaigns cover innovation, emerging tech and artificial intelligence, digital programmes that make services better for citizens and recruiting the next generation of digital leaders.
You will be an engaging and effective team leader as well as an excellent communicator and collaborator with political and news judgment. Someone who is able to work flexibly and communicate technical information simply and clearly and ensure your team does the same. We embody the ethos of the organisation, ensuring that all communications are written in plain English and accessible, putting user needs first.
As a Senior Campaigns Manager, you will
● line manage two communications managers ensuring they are supported with clear objectives and development plans
● coordinate across communications priorities to strategically plan the work of the team and develop, plan and implement communications strategies that support business objectives, enhance our reputation and deliver measurable change
● work with senior colleagues and stakeholders; giving reliable and effective communications advice
● create and implement effective, innovative and engaging communication plans; this will include working with the wider Communications and Engagement team (such as events, media, editorial, creative and stakeholder engagement teams) to deliver impactful messages, ensuring all communication is clear and aimed at the correct audience, through the appropriate channels
● lead the development of an effective and consistent evaluation approach, improving how we quantify the impact of campaigns on our audiences
● work in an agile way, gather audience insight and assess the impact and effectiveness of communication; reviewing whether communication objectives have been achieved; identifying lessons learned and sharing feedback
● maintain strong working relationships with internal stakeholders, positively influencing projects, and identifying and negotiating resolutions to difficult issues
● liaise and navigate work across other Government departments ensuring plans are aligned to wider UK Government objectives and attuned to political nuances
● ensure you and your team keep on top of trends and new developments in government and digital communications
● as and when required, support priority communications activities such as operational incidents or short-notice announcements.
Skills and experience
We’re looking for someone with strong interpersonal and leadership skills who enjoys working in a delivery-focused, agile environment. You will be a self-starter who has a track record of successfully communicating with multiple audiences across a range of channels and having a real impact. You will care about technology and know how support a team to make projects succeed, as well as be able to spot when something isn’t working.
● strong line management skills, able to coach and support individuals and lead a successful team
● highly organised and effective at managing team resources to ensure your and your team’s work is aligned to business priorities; managing a number of projects simultaneously
● engaging and enthusiastic leadership style to deliver a campaign or project, including influencing senior internal and external stakeholders to secure buy-in to your approach
● strong all round communication expertise; creating, delivering and evaluating multi-channel, multi-audience campaigns
● experience of making sound judgements under pressure and balance competing demands.
It’s desirable that you have:
● familiarity with the OASIS planning approach used by the UK government
● knowledge of analytics and monitoring tools in different contexts
● familiarity with technology and confidence in learning and communicating about technology.
Civil Service Success Profiles
In the Civil Service we use our Success Profiles. This means for each role we advertise we consider what you will need to demonstrate in order to be successful. This gives us the best possible chance of finding the right person for the job, drives up performance and improves diversity and inclusivity.
For this role, the following success profile behaviours are deemed the most relevant:
● Delivering at pace
● Seeing the big picture
● Making effective decisions
● Collaborating and partnering
● Leading and communicating