seven reasons comms getting involved early is a good idea

As we put together commsforchange14 there's a regular complaint... comms is always asked to come along too late. In this post we put forward seven things you'll find if you start early or late.

by Dan Slee

We've all been there when the email comes in with news of a major launch or announcement the next day at 6pm the night before.

You are already batting with one hand behind your back before you even start to look at what the project is about.

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