We know that writing for the web is different. But what helps to make a blog post fly? Here are five simple tips to help you write your next masterpiece.
We’ve put up over 700 posts on comms2point0 over the past four years and leaned an awful lot along the way.
They cover a wealth learning, ideas, campaigns and case studies from colleagues across the communications and digital community
I have read every single one of them.
I have also monitored each one to assess what works best in terms of views, comments and shares, as well as what doesn’t work so well.
So if you’re writing with a digital audience in mind here are five simple lessons that may help you along the way to writing your next post…