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linkedin - are you maximising your post engagement?

June 26, 2018 Darren Caveney
LinkedIn better engagement tips.jpg

Getting plenty from LinkedIn? How much do you know about your account? Maybe it’s time to up your game…

by Alan Ferguson

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In digital + social, research + evaluation, resources + good stuff, strategy + planning Tags linkedin - are you maximising your post engagement?, Getting plenty from LinkedIn? How much do you know about your account? Maybe it’s time to up your game… by Alan Ferguson, linkedin top tips, comms2point0

8 lessons from the harlem globetrotters of communications

June 24, 2018 Darren Caveney
the harlem globetrotters of communications.jpg

The Harlem Globetrotters, if you didn’t know, are an exhibition basketball team formed in the 1920s. They were a huge TV attraction as a kid growing up in the 70s. They are famous for being brilliant at basketball but also brilliant entertainers. And hence me describing the Digital Engagement Leeds speaker line-up as the ‘Harlem Globetrotters of communications’.

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags 8 lessons from the harlem globetrotters of communications, communications pr and marketing best practoce in the uk public sector, darren caveney creator of comms2point0

how a sausage dog with wings helped increase voter turnout for a pilot scheme

June 21, 2018 Darren Caveney
ball.jpg

Sometimes it takes a cute dog to attract attention and lead a call to action.

by Katie McKee

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In training + development, campaigns + media, digital + social, research + evaluation, resources + good stuff Tags dog, increase voter turnout for a pilot scheme, local government pr and marketing campaigns, best practice local government communications, swindon council

what 300 comms people really hate about social media

June 9, 2018 Darren Caveney
hate social media.jpg

How are you feeling about social media these days? Cambridge Analytica, Fake news, dwindling organic reach? Here’s what some of your peers think right now…

by Darren Caveney

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning, training + development Tags How are you feeling about social media these days? Cambridge Analytica, Fake news, dwindling organic reach? Here what some of your peers think right noDarren Caveney, what 300 comms people really hate about social media, where social media fits into the communications mix, social media planning templates, communications planning templates, best social media training in the UK, comms2point0

provocation, responsibility and relevance - the problem with lush & #spycops

June 7, 2018 Darren Caveney
Lush 1.jpg

The Lush campaign - principled and brave or daft and misguided?

by Ben Capper

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags provocation, responsibility and relevance - the problem with lush & #spycops, The Lush campaign, comms2point0 online learning platform for communications and pr professionals

while the truth is still putting on its shoes

June 7, 2018 Darren Caveney
truth - responding to fake news.jpg

Fancy attending a workshop to discuss how to respond to misinformation in a social, digital world? Read on…

by Eddie Coates-Madden

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In campaigns + media, digital + social, resources + good stuff, strategy + planning, training + development Tags while the truth is still putting on its shoes, communications and pr learning, comms2point0

4 reasons to switch on your “out-of-office” on 19 June

June 7, 2018 Darren Caveney
out of office.jpg

There’s a free event happening on 19 June in Leeds for communicators working in local or central government, the NHS, housing, and blue light services. Register now to learn with 100 of your peers and reconnect with the 'what, why and how' of public sector communications’ missions. Here’s why you can’t afford to miss it...

by Emma Howard

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In digital + social, resources + good stuff, strategy + planning, training + development Tags There’s a free event happening on 19 June in Leeds for communicators working in local or central government, the NHS, housing, and blue light services. Register now to learn with 100 of your peers and reconnect with the 'what, why and how' of public sector communications’ missions, free learning event for communications pr and marketing professionals, comms2point0 free learning platform

the disaster that never happened and how we dealt with it

June 6, 2018 Darren Caveney
crisis comms best practice.jpg

‘Prepare for the worst, hope for the best’ is a well-used maxim. But taking that comms preparation to the next level on social media is what one team did in a recent exercise. Here’s the inside track on what they learned…

by Simon Carr 

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags the disaster that never happened and how we dealt with it, communications and pr planning, using social media in an emergency, best practice mergency communications, fire and rescue service comms and pr

sunshine after the storm

May 25, 2018 Darren Caveney
sunshine after the storm john-paul danon council ad network.jpg

So 25 May has passed. The world hasn’t ended following GDPR going live. But what next?

by John-Paul Danon

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags after the sunshine - So 25 May has passed. The world hasn’t ended following GDPR going live. But what next? by John-Paul Danon, council advertising network

how tackling the curse of knowledge is key for internal comms

May 24, 2018 Darren Caveney
internal comms nsight learning and best practice.jpg

It’s hard to not know what you know – let’s talk internal comms

by Rebecca Roberts

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In campaigns + media, resources + good stuff, strategy + planning Tags it’s hard to not know what you know – let’s talk internal comms, It’s hard to not know what you know – let’s talk internal comms, internal communications best practice, Stephen Pinker

meghan, george and me - 8 things i learned from planning council comms for the royal wedding

May 24, 2018 Darren Caveney
royal wedding communications and pr case study.jpg

Any event soaks up the time of a busy communications lead. But make it a royal wedding and you have just multiplied it by 10 or even 20.

by Louisa Dean

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags meghan, george and me - 8 things i learned from planning council comms for the royal wedding, royal wedding communications and pr case study, louisa dean royal borough of windsor and maidenhead, comms2point0 communications best practice resource

new ideas for what pr and comms should be... can you pour cold water on them?

May 22, 2018 Darren Caveney
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A new definition of what comms, advertising and PR is being road tested through conversation and debate. Can you take part?

by Andy Green

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In research + evaluation Tags dublin

“we have to make their life better” – the jurgen klopp doctrine

May 21, 2018 Darren Caveney
jurgen klopp and communications skills.jpg

What has football got in common with the beautiful game, communications? More than you’d think when a charismatic, insightful German manager is involved…

by Ben Capper

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In campaigns + media, research + evaluation, resources + good stuff, strategy + planning Tags “we have to make their life better” – the jurgen klopp doctrine, What has football got in common with the beautiful game, communications? More than you’d think when a charismatic insightful German manager is involved… by Ben Capper, communications pr and football, comms2point0

what’s all the fuss about measurement?

May 16, 2018 Darren Caveney
evaluation and measurement in comms and marketing.jpg

You can’t spend wisely unless you understand marketing’s full impact, say marketing experts McKinsey. If we ask ourselves whether our communications and marketing budgets are being spent wisely, could we honestly say yes?

by Rachel King

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In campaigns + media, digital + social, research + evaluation, strategy + planning Tags evaluation and measurement in communications and pr

when severe weather comms gets you a “hug from the public

May 16, 2018 Darren Caveney
Albert Freeman severere weather comms 3.jpg

As comms people it can be easy to forget the importance of our bread and butter communications in the chase for flashy content, funny videos or slick campaigns. But we shouldn’t forget…

by Emma Howard

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags As comms people it can be easy to forget the importance of our bread and butter communications in the chase for flashy content, funny videos or slick campaigns. But we shouldn’t forget… by Emma Howard, severe weather communications planning in uk public sector, best practice communications

seizing the day – how one council used social media to place market its area

May 14, 2018 Darren Caveney
Somerset.jpg

Do local councils have a role to play in place marketing? Of course they do. But mix up some creative thinking with a social media plan and it makes for a different way to do it…

by Mark Ford

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags local government place marketing cases studies and examples, Do local councils have a role to play in place marketing? Of course they do. But mix up some creative thinking with a social media plan and it makes for a different way to do it… by Mark Ford, Somerset Conty Council

could the pr in gdpr actually mean something different?

May 10, 2018 Darren Caveney
GDPR Love.jpg

GDPR – it’s your favourite subject, right? But with some creative thinking, and a proactive approach, maybe it could just turn out to be an opportunity…

by Viki Harris

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In campaigns + media, digital + social, research + evaluation, resources + good stuff, strategy + planning Tags could the pr in gdpr actually mean something different?, gdpr case study for best practice email campaigns, comms2point0 best practice case studies

all aboard for another talking comms podcast

May 9, 2018 Darren Caveney
talking comms podcast 4.jpg

Episode four of the finest communications podcast in the land is here. And it features everything from award-winning comms to GDPR, and social media insight, creative thinking and the Commonwealth Games. Oh, and some squirrels…

by Adrian Stirrup

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In digital + social, resources + good stuff, strategy + planning, training + development Tags talking comms podcast, best communications and pr podcast

becoming a local news team for the night

May 4, 2018 Darren Caveney
becoming a local news team for the night.jpg

One of the beauties of digital comms, social media and self-publishing is that we are no longer reliant on traditional media to share news. So what better time for a council to maximise this than during local elections…

by Adam Keating

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In campaigns + media, digital + social, resources + good stuff, strategy + planning Tags becoming a local news team for the night, using social media to share local election news by a local council, southend-on-sea council election results, local government use of social media, comms2point0

a week since wetherspoons went dark – has the digital plug been pulled?

April 29, 2018 Darren Caveney
wetherspoons social media ban.jpg

Rumours abound on the reasons why Wetherspoons scrapped their social media accounts. Whatever the reason it’s useful for communicators to reflect on where social media fits into the mix in 2018.

by Rebecca Roberts

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In campaigns + media, digital + social, resources + good stuff Tags Rumours abound on the reasons why Wetherspoons scrapped their social media accounts. Whatever the reason it’s useful for communicators to reflect on where social media fits into the mix in 2018., a week since weatherspoons went dark – has the digital plug been pulled?, social media in the uk pub industry, comms2point0
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