Deputy Chief Campaigns Planner
Department of Health and Social Care
Salary: £51,288 - £59,052
Length of employment: 12 months
Location: City of Westminster, London, SW1H 0EU
Closing date: 21 Apr 2019
Are you a marketing specialist with excellent experience delivering innovative and impactful campaigns across a range of communications channels? Ready for your next challenge?
We are looking to recruit a talented Deputy Chief Campaigns Planner to join the Department of Health and Social Care Communications Directorate.
The department supports ministers in leading the nation’s health and social care to help people live more independent, healthier lives for longer. It is responsible for shaping and delivering a wide variety of policies to protect and improve global and domestic health - tackling key issues surrounding public health, the NHS and social care.
An exciting opportunity has arisen to become part of a new team within the department’s communications directorate responsible for driving key marketing campaigns around wide-ranging issues such as adult social care recruitment, the NHS Long Term Plan and cosmetic procedures. The team plays a vital role in ensuring these issues are communicated effectively and powerfully, working closely with in-house communications specialists and agencies to create innovative marketing campaigns and partnerships with a diverse range of internal and external stakeholders.
We are looking for someone with significant experience in leading teams developing and delivering innovative, integrated marketing campaigns supported by partnership strategies across both above and below the line channels. Someone who will bring fresh ideas, pace, and the latest digital expertise to reaching our audiences and ensuring this small but growing team can work impactfully in an everchanging landscape, adhering to often tight deadlines.
You will be a high-performing communications professional with a track record of developing insight-driven campaigns which deliver measurable results. This includes developing partnership networks to inform and amplify campaigns, applying innovative digital techniques, using research to develop insight and evaluate activity, managing external agencies and delivering both paid for and low/no-cost campaigns.
You will need to have strong influencing and presentation skills, and excellent written and verbal communication skills to advise the senior team and stakeholders across and outside of government on often high-profile issues. We are also looking for strong project management skills which enable you to manage competing demands to time and effective budget management.
Key accountabilities for the role
Your responsibilities include, but are not limited to, the following:
Develop impactful and creative marketing campaign strategies and delivery plans based on insight and properly evaluated in line with GCS standards to ensure value for money and delivery against departmental objectives.
Lead the implementation of campaign activity, including managing external agencies to deliver future campaign activity (across communications research, planning, creative development and media buying).
Oversee marketing campaign spend and campaign performance, including budget responsibility and ensuring campaign spend delivers measurable outcomes and ROI.
Build effective relationships and influence external partners to inform, support and amplify campaigns.
Build relationships and regularly engage with internal stakeholders at all levels, including Arms-Length Bodies and Cabinet Office to inform campaign development and support evaluation and business case funding bids from both within DHSC and across our ALBs.
Line manage at least one junior team member with scope to grow this to a small team leadership position.
Essential Skills and experience
Ideally, you will be educated to degree level or hold a relevant professional communications qualification or have equivalent industry experience. You will need to meet the following criteria:
Team leadership and line management experience. You will take an active role in developing marketing capability in the direct team and across the directorate where appropriate.
Proven track record of developing and delivering innovative, effective marketing campaigns using both paid and low/no cost activity across a range of channels, including but not limited to digital, marketing, media, partnerships and PR.
Excellent organisational skills, the ability to juggle multiple priorities and deliver at pace to achieve results on time, whilst using a strong commercial awareness to achieve value for money.
Excellent analytical skills and an ability to identify research needs (quantitative and qualitative), design campaign evaluation frameworks and simplify complex policy into clear communications that will drive action.
Excellent communication and influencing skills, with experience of building positive relationships with internal and external stakeholders, partners and colleagues at all levels.
Desired skills and experience (but not essential):
Public sector experience, either in local or central government.
Awareness of behaviour change theory and communications best practice
We'll assess you against these behaviours during the selection process:
Seeing the Big Picture
Communicating and Influencing
Changing and Improving
Making Effective Decisions
Civil Service pension schemes may be available for successful candidates.
Things you need to know
Successful candidates must pass basic security checks.
Candidates will be subject to UK immigration requirements as well as Civil Service nationality rules.
If you're applying for a role requiring security clearance please be aware that foreign or dual nationality is not an automatic bar. However certain posts may have restrictions which could affect those who do not have sole British nationality or who have personal connections with certain countries outside the UK.
Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours, Strengths and Experience.
An initial sift based on the lead behaviour may be held if a large number of applications are received. If your application progresses to a full sift, all behaviours examples will then be considered.
Feedback will only be provided if you attend an interview or assessment.
Open to UK, Commonwealth and European Economic Area (EEA) and certain non EEA nationals. Further information on whether you are able to apply is available here.
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles.
The Civil Service embraces diversity and promotes equality of opportunity. There is a guaranteed interview scheme (GIS) for candidates with disabilities who meet the minimum selection criteria.
Contact point for applicants email@example.com
Sift and interview will take place at Westminster. Dates to be confirmed.