Senior Digital Communications Manager
Government Equalities Office
Salary: £36,930 - £43,889
Permanent, full time
Closing Date: 11 September 2019
The Government Equalities Office (GEO) is looking for an innovative and experienced digital native to join the Strategic Communications Team. As Senior Digital Communications Manager, you will lead on the development of an ambitious digital strategy for the Department.
Supported by a team member that you will manage, you will deliver a step change in GEO’s social media output, planning and creating engaging content for our social channels.
This is a demanding and challenging role at the heart of a newly-formed multidisciplinary team working across high-profile policy areas including gender and LGBT whilst covering topical issues such as the gender pay gap and sexual harassment in the workplace.
You will be expected to work collaboratively with a range of internal and external stakeholders to deliver a best in class digital communications service, whether you are advising on social media activity, analysing engagement stats, storyboarding a video or developing content plans. Alongside strategic input, you will be ready to be hands on with producing content when needed.
As part of the Government Communications Service (GCS) you will champion best practice and adherence to the highest professional standards. Specifically, you will be expected to:
• develop and deliver an insight-led strategy to grow GEO’s audiences across Twitter, LinkedIn, Facebook and Instagram;
• plan, commission, evaluate and optimise engaging, shareable and impactful multimedia content tailored to a variety of channels and audiences;
• design, edit and publish high quality creative content using the Adobe creative suite.
• work with external agencies to develop products for social media
• provide advice on the use of social media to the GEO’s ministerial team and Special Advisors
• provide insight and recommendations on social media performance, analysing trends and sharing learnings on best practice;
• provide effective recommendations on social activity and best practice to a wide range of colleagues;
• draw on your expertise of the wider digital landscape to offer guidance on compelling web content for gov.uk, and best practice on use of blogs and other digital communication tools;
• maintain a detailed and accurate knowledge of GEO policy areas in order to maximise opportunities to advise colleagues;
• manage a busy workload and be confident in prioritising your work to make the most of your time;
• take on regular social media publishing and monitoring duties, and occasional out of hours work; and
• line manage the Social Media Manager.
Skills & Experience
We will assess you against several digital behaviours during the selection process: Delivering at pace; Leadership; Managing a Quality Service; Communicating and Influencing & Changing and Improving.
Candidates will possess:
• In-depth knowledge and understanding of social media channels including Twitter, LinkedIn, Facebook and Instagram.
• Experience of executing social and digital media marketing plans and integrating digital activity into the wider marketing mix.
• Exceptional analytical skills and understanding of key social media metrics with experience of setting objectives for social media activity, monitoring results and reporting on progress against KPIs.
• Experience in using Brandwatch or another social listening platform.
• Confidence in advising non-specialists on digital communications activity, and willingness to train and upskill colleagues on basic digital skills.
• Excellent communication skills, both written and verbal, with a professional and confident approach to engaging internal and external stakeholders.
• A passion for digital communications and social media and a good understanding of emerging digital trends and tools.
• Excellent organisational skills and attention to detail.
• Exceptional relationship building and influencing skills with the ability to work effectively with a wide range of internal and external colleagues.
• Ability to remain calm in a pressured, and changeable environment.
• Confidence in using Adobe Creative Cloud, designing animations, videos,GIFs and static graphics
• Familiarity with common platforms and content management systems, including WordPress is desirable but not essential.
We'll assess you against these behaviours during the selection process:
• Delivering at Pace
• Changing and Improving
• Communicating and Influencing
• Managing a Quality Service
• Access to learning and development tailored to your role
• A working environment that supports a range of flexible working options
• A working culture which encourages inclusion and diversity
• A civil service pension
Things you need to know
Successful candidates must pass a disclosure and barring security check.
Selection process details
This vacancy is using Success Profiles, and will assess your Behaviours and Experience.
Feedback will only be provided if you attend an interview or assessment.
Apply and further information
Contact point for applicants
Andrew Moore (before 26th August), Lianne Dillsworth (after 26th August)