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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-01-29</lastmod>
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    <lastmod>2026-01-07</lastmod>
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      <image:caption>The feeling as we open the laptop at the start of the new year is always a little daunting. Do I know my network password? Can I remember what I was working on? How much caffeine do I need to get through till lunch? But this year feels a little more unusual. For the first time in more than a decade, I am working outside internal communications. by Ian Curwen Having worked in IC, in one role or another, for such a long time, it feels like a big change. Here are my reflections on a decade focused on meeting our employee’s communications needs. The importance of IC As you can imagine, I am a passionate advocate for both the power and importance of internal communication. I think it’s the place where you earn your stripes. It’s the place where problem solving, creative thinking and the bullsh*t detector are the tools of the trade. Your employees are your most important audience. And they’re the toughest to satisfy. It’s more difficult to engage an internal audience than it is the outside world. If you’ve delivered a successful internal comms plan, then you can do anything. The twelve years have been nothing if not diverse. While 2014 already feels a long time ago, when you recount some of the internal communications challenges we’ve wrestled with since then, it’s striking. They include: ·       Changes to our ownership ·       Changes to our mission ·       The Covid pandemic ·       The increase in agile working ·       Technological modernisation ·       Travel and site access changes That’s before you consider countless restructures and office moves that have accompanied the above. These shape people’s lives and experiences just as much as any of the above. While working in internal communication, I’ve kept a few principles in mind. We never get everything right, but if you keep these in mind, you won’t be too far wrong. Think clarity The best internal communications are those which are easiest to understand. It really is that simple. Don’t assume people will understand what you’re saying – make sure they do. People have very little time to consume your communications (the IOIC say it’s 15 minutes a day, at the most) and the cost is significant (each minute costs about 95p per person). Think people The most successful change communications are those which are focused on the impact on people. Again, this feels like it should be common sense, but it’s easy to forget. People are an organisation’s greatest asset. Start by thinking of them and that they need from what you’re communicating. When people are going through change, they are thinking about how it’ll impact them: ·       If there is a restructure, who will their new manager be? Will they have to work differently? ·       If they’re moving offices, will they be able to get a parking space? Will they have time to drop the children off before the commute? Think ‘so what’ When people contact me about some communications they’d like produced, the key question is always, ‘so what?’ It’s not glib, it’s just the best way of getting to the heart of the issue – why you are communicating. We’ve got to make sure people understand what they’re reading/watching/listening to, and what we want them to do as a result. If you can’t answer the ‘so what?’ question, then the audience has got no chance. And if you’re answer is that you want to raise awareness, be prepared for my next question to be, ‘why?’ So, what’s next? My new role is as interim head of corporate communications. This team has both an internal and external lens – covering brand, external communications channels, digital and communications materials. As the team is responsible for so much of what the external world sees of Sellafield, they work hard to ensure our communications are both creative and clear. Much of what I’ve learned in internal communications will serve me well here. After all the basics of simplicity, clarity and audience focus apply just as much here. But I also need to quickly get up to speed with what our external audiences want from our channels. It’s a challenge, but one I’m excited for. Ian Curwen is interim head of communications in the nuclear industry Image credit</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - a special, special day – reflecting on the 10th UnAwards - Make it stand out</image:title>
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  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/11/23/the-unawards-2025-your-guide-to-the-big-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7e3304fd-2027-48ea-8fa5-03b83302dc50/jack+black+and+white.png</image:loc>
      <image:title>comms2point0 - the unawards 2025 - your guide to the big day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/11/15/the-unawards-2025-shortlists-are-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/31222d25-98ff-4eec-90bb-f71b15653c05/UnAwards10_White_on_Black%404x.png</image:loc>
      <image:title>comms2point0 - the unawards 2025 shortlists are LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/11/5/a-reminder-our-audiences-are-human</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d114cb2c-0917-4c72-8892-0c24ebcae7e2/nick+price+thompson+black+and+white+.jpg</image:loc>
      <image:title>comms2point0 - a reminder: our audiences are human - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/10/30/pzkxzju6aycmlpz0oafg32vjvwt38o</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8bd69cc6-a479-4751-934c-1481e1cc4163/rain+2025+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - we need to talk about 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/10/29/something-astonishing-happened-yesterday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/fd664f65-fb01-4abc-ac10-4d3e9637a42f/593+b+and+w+FINAL.jpg</image:loc>
      <image:title>comms2point0 - something astonishing happened yesterday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/22/trust-us-we-need-your-help</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/384bce94-9ef3-43eb-b986-032be911bb49/orlo+survey+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - trust us – we need your help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/22/no-we-dont-need-another-logo-and-the-real-value-of-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/25377b05-7821-4a5e-8b66-ea33a8aa305c/dominic+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - no, we don’t need another logo (and the real value of comms) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/18/now-showing-the-best-creative-comms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/de1bf163-e3b6-43fe-98fc-08c4addefc9b/clapperboard+black+and+white.png</image:loc>
      <image:title>comms2point0 - now showing: the best creative comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/17/unawards-fusion-radio-takeover</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ce482dcc-b387-4d2b-ad83-063e9297854b/unawards+fusion+radio+visual.jpg</image:loc>
      <image:title>comms2point0 - unawards fusion radio takeover - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/1/552gi5y29sqnn28adj6lbekc01a93j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2c4eb98b-f76c-4553-aae4-18974697a75c/Boy+and+robot+pic.jpg</image:loc>
      <image:title>comms2point0 - calling centaurs &amp;amp; cyborgs: time to recognise ai collaboration in comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/1/a-swollen-arm-a-theatre-seat-and-a-tray-of-hot-water-why-im-grateful-for-the-nhs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ee971528-dca0-4b52-b63e-35e0f2bc2bce/russell+cartwright+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - a swollen arm, a theatre seat, and a tray of hot water: why i’m grateful for the nhs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/9/2/all-new-webinar-hownbsp-to-win-an-unaward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/793fa467-cc0e-43de-8ff1-a545b6aefb98/UnAwards10_Black%404x.png</image:loc>
      <image:title>comms2point0 - all-new webinar: how&amp;nbsp; to win an unaward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/8/31/the-unawards-2025-are-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/816f383c-a1a3-48f7-abdf-1f545e6d95ff/UnAwards10_White_on_Black%404x.png</image:loc>
      <image:title>comms2point0 - the unawards 2025 are open! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/31/the-long-hard-road-of-job-search-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6bad7c88-9f8f-4897-b0e9-066472b9a9c1/jobs+papers+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - the long, hard road of job search in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/21/handling-a-crisis-rising-from-the-ashes-when-it-all-goes-up-in-smoke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e7be450f-3479-4771-a565-3306737a0219/tomorrowland+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - handling a crisis: rising from the ashes when it all goes up in smoke - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/17/what-do-showaddywaddy-blue-culture-club-and-toadfish-from-neighbours-have-in-common</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1f72fba0-ced9-49eb-bd6d-60b3bc651570/showaddywaddy+black+on+white.jpg</image:loc>
      <image:title>comms2point0 - what do showaddywaddy, blue, culture club and toadfish from neighbours have in common? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/17/how-to-prioritise-your-comms-to-focus-on-the-things-that-are-important</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/584d36f3-bc42-4660-82d6-87b3da60ad58/priorities+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - how to prioritise your comms to focus on the things that are important - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/9/the-butchers-of-bow</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1b1b673b-544a-4ecf-bc3a-1ec451476da9/Eric.jpg</image:loc>
      <image:title>comms2point0 - the butchers of bow - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/7/9/what-is-your-strategy-for-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7e95534f-0d14-4476-b6b1-4cbca7834acd/wheel+of+life+black+and+white.png</image:loc>
      <image:title>comms2point0 - what is your strategy for you?™ - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/6/16/leaflet-drops-and-the-trust-equation-rebuilding-public-confidence-one-doorstep-at-a-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/16236cc7-8399-4923-b35d-0fea30e3db57/letterbox.jpg</image:loc>
      <image:title>comms2point0 - leaflet drops and the trust equation: rebuilding public confidence one doorstep at a time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/6/11/10-years-a-consultant-10-x-lessons-and-reflections</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5f0755fd-d7f6-4e8c-a0ed-1336f24e2e8d/dc+june+2025+black+and+white.jpg</image:loc>
      <image:title>comms2point0 - 10 years a consultant: 10 x lessons and reflections - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/6/2/weight-management-how-can-comms-combat-misinformation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/4744e849-f9d8-4510-b4d0-b6e728d0da8f/weight+loss+jabs.jpg</image:loc>
      <image:title>comms2point0 - weight management – how can comms combat misinformation? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/5/6/tonight-matthew-im-going-to-benbspnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5c388e8c-09a6-4d88-9f49-c397ab466892/elvis.jpg</image:loc>
      <image:title>comms2point0 - tonight matthew, I’m going to be...&amp;nbsp;&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/5/5/5-lessons-from-a-years-worth-of-fire-service-communication-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/884377ea-c0f7-4944-9cab-e252c60e8379/notts+fire+and+rescue.png</image:loc>
      <image:title>comms2point0 - 5 lessons from a year’s worth of fire service communication work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/5/1/time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/0dbe6f8f-99aa-445d-91ec-207ef96b0506/polar+bear.png</image:loc>
      <image:title>comms2point0 - time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/4/21/misunderstood-at-work-you-might-be-narrating-unreliably</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/9e7a253a-4bcb-4fcb-a3a5-9aed163292a9/amazing+stories.png</image:loc>
      <image:title>comms2point0 - misunderstood at work? you might be narrating unreliably - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/4/9/its-time-to-move-on-from-more-with-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/97cbd918-b98e-4106-9091-041a60a82104/more+with+less.png</image:loc>
      <image:title>comms2point0 - it’s time to move on from “more with less” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/4/9/mvvcd68abajni68461u4xjgi5dto99</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/a06c3d59-035a-4495-8b03-06fc5d2224bc/newcastle+united+1955.jpg</image:loc>
      <image:title>comms2point0 - the battle for trust: a public sector cup final - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/4/9/the-unawards-winners-masterclass-2025-your-guide-to-the-big-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/081b7642-2ffe-43c6-ac17-a3cdfe832103/masterclass+pic+black+and+white.png</image:loc>
      <image:title>comms2point0 - the unawards winners masterclass 2025 - your guide to the big day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/3/10/embracing-the-contradictions-of-creativity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8cde217f-9b2c-4722-9035-1ba3903378a8/embracing+creativity+alive+with+ideas.png</image:loc>
      <image:title>comms2point0 - embracing the contradictions of creativity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/2/13/viva-la-evolution-embracing-comms-sciencenbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d19b8d5b-abc3-44df-a2c6-e94a2cc67028/scientist.jpg</image:loc>
      <image:title>comms2point0 - viva la evolution: embracing comms science&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/2/6/is-ai-ok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/741a79a0-fb46-4531-a461-701d03fd71f2/ai+ian+curwen+black+and+white.png</image:loc>
      <image:title>comms2point0 - is ai ok? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/2/1/musk-vs-oldham</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/62c5aaac-5434-47c4-8f2a-0c16dd6cf02a/musk+vs+oldham+black+and+white.png</image:loc>
      <image:title>comms2point0 - musk vs oldham - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/1/27/is-this-the-trend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/adcd63eb-dda7-4027-a309-b066d90ff872/trendy+black+and+white.png</image:loc>
      <image:title>comms2point0 - is this the trend? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/1/16/mentoring-memoirs-the-10-cs-for-a-successful-mentee-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6e56803f-dcfa-4964-be58-f96ae594ff45/mentoring.png</image:loc>
      <image:title>comms2point0 - mentoring memoirs: the 10 ‘C’s plan for a successful mentee experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2025/1/6/awareness-days-have-they-had-their-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7f0b0859-6169-45f2-a25b-d471d69cec90/awareness+days.png</image:loc>
      <image:title>comms2point0 - awareness days – have they had their day? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/12/9/wonderful-winners-mighty-mugs-and-jaws-the-unawards-2024-had-it-all</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/eede2135-eb62-4b35-b6a5-c6645aeb80d0/winner+pic+for+blog+posts+and+promo+black+and+white.png</image:loc>
      <image:title>comms2point0 - wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ed4a4415-baf8-4eb4-aacd-257fef961768/jaws+black+and+white.png</image:loc>
      <image:title>comms2point0 - wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f38d3cb2-a74b-48e4-a1a0-fd7e1f918763/mugs+in+a+row+black+and+white.png</image:loc>
      <image:title>comms2point0 - wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8c98d902-6b18-46dc-a37b-7e544fd5392c/staffordshire+5+black+and+white.png</image:loc>
      <image:title>comms2point0 - wonderful winners. mighty mugs. and jaws. the UnAwards 2024 had it all. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/25/the-unawards-2024-your-guide-to-the-big-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c319551c-2f37-4303-a430-3b3576f82fa1/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - the UnAwards 2024 - your guide to the big day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/25/new-webinar-7-steps-to-assessing-blueskys-role-in-2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f719332b-dc46-4284-80e6-99f1e50aac6c/bluesky+butterfly.jpg</image:loc>
      <image:title>comms2point0 - new webinar: 7 steps to assessing Bluesky’s role in 2025 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/17/unawards-2024-shortlist-announced</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/691c1596-2e09-4da3-8ef8-d1b865efed8b/shortlist+laurel+leaves+image+2024.png</image:loc>
      <image:title>comms2point0 - the UnAwards 2024 shortlist is live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/13/bluesky-is-this-the-moment-plus-which-platforms-i-do-and-dont-use-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/272eaba2-83f1-4a8c-9db6-5cda3b52d209/bluesky+pic+black+and+white.png</image:loc>
      <image:title>comms2point0 - bluesky - is this the moment? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/5/the-unawards-2024-public-vote-is-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8778d052-a5e0-4a90-a372-95b0ded3219f/public+vote+live.png</image:loc>
      <image:title>comms2point0 - the UnAwards 2024 public vote is live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/11/7/seeing-the-wood-from-the-trees</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-11-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7cb6c13f-4a2e-41bf-8b2b-95c161c4ef2b/mandy+pearse+public+sector+digital+communications.png</image:loc>
      <image:title>comms2point0 - seeing the wood from the trees - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/10/31/wow-a-record-breaker-what-next-in-the-unawards-2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c6612e5c-e16f-4dec-ae53-8f33e3053e8f/593+black+and+white.png</image:loc>
      <image:title>comms2point0 - wow. a record breaker. what next in the unawards 2024? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/10/17/10-x-top-tips-to-win-an-unaward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e4838f83-ee42-4589-8e7a-3b2b70a90fe6/unawards+promo+pic+black+and+white.png</image:loc>
      <image:title>comms2point0 - 10 x top tips to win an UnAward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/10/10/flip-it-and-reverse-it-how-being-negative-can-identify-what-matters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/124b1458-f24f-474a-b3f2-f07f48fe6097/Flip+it+and+reverse+it+-+how+being+negative+can+identify+what+matters.png</image:loc>
      <image:title>comms2point0 - flip it and reverse it: how being negative can identify what matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/10/10/partnering-with-cosmetics-firm-barry-m-to-engage-gen-z-in-tackling-violence-against-women-and-girls</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/91a6fd4b-ec3e-463e-872d-efe05724f173/gen+z+campaigns.png</image:loc>
      <image:title>comms2point0 - partnering with cosmetics firm barry m to engage gen z in tackling violence against women and girls - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/10/1/challenges-to-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/0eb1e98f-35d2-49bc-b318-a3706d1bab9b/tilly+change+comms.png</image:loc>
      <image:title>comms2point0 - challenges to change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/30/comms-unite-reclaim-the-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ff6ae18e-7ef3-4da7-8ec2-5cdcf0208ef3/story+storytelling+tips.png</image:loc>
      <image:title>comms2point0 - comms unite! reclaim the story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/30/unawards-2024-ticket-sales-are-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2e399cca-87ff-4e21-943e-048699407f35/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - unawards 2024 ticket sales are LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/26/all-new-webinar-how-to-win-an-unaward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6f93a93a-62b3-49fc-b21c-551035bba38a/webinar+pic+back+to+the+unawards+black+and+white.png</image:loc>
      <image:title>comms2point0 - all new webinar: how to win an unaward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/17/chargesafe-to-avoid-an-explosion-of-lithium-battery-fires</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/814f152f-c115-461a-b14c-f994b5e30bac/e+scooter+charger+fires.png</image:loc>
      <image:title>comms2point0 - #chargesafe to avoid an ‘explosion’ of lithium battery fires - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/5/the-talking-comms-podcast-2017-2024-and-an-exciting-new-chapter-plus-training-youll-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/935ca951-b828-436e-99d9-c99f17abb094/talking+comms+pod+final+episode.jpeg</image:loc>
      <image:title>comms2point0 - the talking comms podcast (2017-2024) and an exciting new chapter. plus, training you’ll love… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/9/1/the-unawards-2024-are-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/bfaf1047-481c-4acf-8095-97e9a0e90c62/heres+looking+at+you+black+and+white+blog+pic.png</image:loc>
      <image:title>comms2point0 - the unawards 2024 are OPEN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/8/25/is-there-a-spin-doctor-in-the-house</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3b6a81f6-06fc-40c6-8a7f-c04b1cafa14a/spin+spinning+tops+and+spin+doctors.png</image:loc>
      <image:title>comms2point0 - is there a spin doctor in the house? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/8/2/transforming-your-time-and-making-more-of-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1532d8d3-d24e-4d03-a9c2-f6a7a23396e3/to+do+lists.png</image:loc>
      <image:title>comms2point0 - transforming your time and making more of it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/7/8/how-not-to-communicate-about-anything-ever</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/273af3a5-e6a3-4323-960e-6836814de5a7/westminster+flooding.png</image:loc>
      <image:title>comms2point0 - how not to communicate about anything, ever. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/6/30/just-days-until-the-general-election-and-im-still-working-on-my-vote</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c686db83-f5c2-4b76-a03f-8fb89353e42e/general+election+2024+uk+voting+intentions.png</image:loc>
      <image:title>comms2point0 - just days until the general election. and I'm still working on my vote... - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2024/6/27/a-gen-z-view-on-the-general-election</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://comms2point0.co.uk/comms2point0/2023/11/29/the-unawards-2023-your-guide-to-the-big-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7718db3d-103f-417b-8f66-a11dde6907f2/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - the unawards 2023 - your guide to the big day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/28/can-data-and-chatgpt-predict-the-unawards-2023-film</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/652cb790-488e-45dd-9a55-b8753bbf2093/Boy+and+robot+pic.jpg</image:loc>
      <image:title>comms2point0 - can data and chatgpt predict the unawards 2023 film? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/19/i-was-asked-to-write-this-blog-so-that-my-boss-could-watch-the-new-barbie-movie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/81d85f2e-26f1-4075-87c9-0e902e17b0f0/10+things+to+do+in+2+hours.png</image:loc>
      <image:title>comms2point0 - I was asked to write this blog so that my boss  could watch the new Barbie movie - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/19/unawards-2023-shortlist-announced</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3e83934f-b2e8-44c4-b5da-35e117da3cb2/shortllist+laurel+leaves.png</image:loc>
      <image:title>comms2point0 - unawards 2023 shortlist announced - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/18/shortlist-success-thats-a-big-win-for-children-in-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e297a764-4f28-4958-85e3-4096f5c4d66d/any+of+us+can+digial+fostering+video.png</image:loc>
      <image:title>comms2point0 - shortlist success that’s a big win for children in care - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/12/the-view-from-the-other-side-of-the-fence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8cc5d0a9-ca75-46ca-bd00-4e2e626be538/shirah+bamber+public+vs+private+sector.png</image:loc>
      <image:title>comms2point0 - the view from the other side of the fence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/11/tv-film-and-cinema-recs-and-reviews-for-comms-people-october</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/82b8c076-5c17-4eb7-b56e-9224a8ee68fd/barry+keoghan+best+films.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: october - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/11/10/the-unawards23-public-vote-is-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8ecef5b4-1448-473b-aa11-9a639a2e938c/public+vote+live+black+and+white.png</image:loc>
      <image:title>comms2point0 - the unawards23 public vote is open - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/26/the-word-on-the-local-government-street-is</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/650e21d5-99b8-4ea7-a8ef-d7d3f30dfc38/word+cloud+lgs+comms+leaders+network.png</image:loc>
      <image:title>comms2point0 - the word on the local government street is… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/26/dear-person-behind-me</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1d4eef25-33ec-4970-8091-f3e1ade3f768/the+person+behind+me+mental+health+advice.png</image:loc>
      <image:title>comms2point0 - dear person behind me… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/9/all-new-webinar-how-to-win-an-unaward</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c2baa228-d2f1-4be8-8ee8-f87c1efb665c/webinar+post+pic.jpg</image:loc>
      <image:title>comms2point0 - all new webinar – how to win an unaward - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/9/how-were-using-tiktok-to-target-our-residents</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6651ccc2-b8ce-492a-9c59-441ce9b37565/doncaster+council+tiktok+case+study.png</image:loc>
      <image:title>comms2point0 - how we’re using tiktok to target our residents - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/9/the-power-of-in-person-events-a-case-study-in-climate-change-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/09ca9536-82b5-4ce5-92e4-4c0934209112/rose+staffs+cc+co2+campaign.png</image:loc>
      <image:title>comms2point0 - the power of in-person events: a case study in climate change engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/5/nominate-someone-brilliant-in-the-unawards23</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/43b3eba7-c218-4479-8288-533984d48734/kathy+and+dawn+unawards+black+and+white.png</image:loc>
      <image:title>comms2point0 - nominate someone brilliant in the unawards23 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/3/say-what-you-see-5-famous-quotes-to-fuel-your-creativity-and-campaigns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/95e413bc-da45-4364-b03a-4503d25269cb/einstein+live+with+ideas+creative+thinking.png</image:loc>
      <image:title>comms2point0 - say what you see: 5 famous quotes to fuel your creativity and campaigns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/10/2/tv-film-and-cinema-recs-and-reviews-for-comms-people-september</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ec63631a-5458-4736-a9a1-2cbbea458558/tv+recommendations+oct+2023.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: september - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/9/18/tickets-for-the-unawards-2023-ceremony-are-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2c68d627-6ba3-48e0-b569-b3e5be8d843e/ticket+sales+black+and+white.png</image:loc>
      <image:title>comms2point0 - tickets for the UnAwards 2023 ceremony are live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/9/17/new-local-government-comms-leaders-network-launched-be-at-the-first-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/18a7c265-d642-4862-823c-ca1c852c21b2/14753071601_335228df89_z.jpg</image:loc>
      <image:title>comms2point0 - new local government comms leaders network launched – be at the first event - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/9/14/statistics-are-vital-for-communications-with-clout</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ca1a81b6-9455-4f77-b942-879017dc1cd9/i+feel+the+need+unawards+2023+can+digital.png</image:loc>
      <image:title>comms2point0 - statistics are vital for communications with clout! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/9/13/separate-personal-vs-work-facebook-profiles-the-problem-may-now-be-solved</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ea64bd6c-f46e-4fb1-b041-1ef83a04498b/nick+moore+1.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/627f16e2-e606-44ac-a4d8-cc00716a1ae9/nick+moore+1.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/4e2b4d85-e559-45ff-8500-394ae785ec2b/nick+moore+2.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/42168fb1-837a-457a-a950-778122f9fd70/nick+moore+3.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b8a28c72-f9b0-42e9-b1f5-e8546eded938/nick+moore+4.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1772c206-5436-4a70-9276-5bcd34fdb706/nick+moore+5.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/633bdd00-0e66-4b21-90c3-8b1f268b2113/nick+moore+6.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f550dbad-4e03-4255-b0b5-b871547d4a90/nick+moore+7.png</image:loc>
      <image:title>comms2point0 - separate personal vs ‘work’ facebook profiles: the problem may now be solved - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/8/31/the-unawards23-are-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/a8ce0c68-053f-48a3-a1c6-9a9a496abb82/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - the unawards23 are open - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/8/10/the-power-of-the-comms-strategy-and-the-8020-rule</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6b2e02de-2615-40d3-a7d3-af276d5681bc/80+20+rule+and+communications.png</image:loc>
      <image:title>comms2point0 - the power of the comms strategy and the 80/20 rule - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/8/10/hello-epictetus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1a2b6426-6619-406d-847b-1734b451c617/epictetus.png</image:loc>
      <image:title>comms2point0 - hello epictetus - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/7/31/tv-film-and-cinema-recs-and-reviews-for-comms-people-july</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e46d9a45-c225-47ae-b0cf-5a34ab749203/pez.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: july - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/7/31/making-your-comms-count</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1f5bd8b6-3aea-4228-86eb-c8803526b1b7/numbers.png</image:loc>
      <image:title>comms2point0 - making your comms count - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/7/20/stories-are-data-with-soul-the-power-of-storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8c8b468d-4b8d-472e-9acf-801eda4ee6ae/stories+are+data+with+soul.png</image:loc>
      <image:title>comms2point0 - stories are data with soul: the power of storytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - and the winner is… why it’s so important to enter awards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - how to be effective on social media - 5 things we learned from a data deep dive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - 2023: social media observations from the front line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>comms2point0 - 2023: social media observations from the front line - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - 4 big reasons you can’t miss orlo’s uk tour - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>comms2point0 - media interview case study: beth dishes out ritual humiliation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>comms2point0 - 3 principles of effective public engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - communicating change and the conundrum of a comms strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - standard bearers – fire sector lays down the marker for good comms - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>comms2point0 - a seat for at the top table? certainly, comms, come this way - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - automation beats determination - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - automation beats determination - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>comms2point0 - from data-aaaagh to data-aaaah &amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>comms2point0 - comms2point0 interims - a brand new search and introduction service for candidates and recruiters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:title>comms2point0 - big or small, we speak the same language - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e7e2e196-7eca-4f28-a859-dd7cc553eb34/spinning+top+spin+doctors.png</image:loc>
      <image:title>comms2point0 - spin off - don't call us spin doctors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/2/23/do-more-cooks-always-spoil-the-broth-harnessing-the-power-of-people-and-communities-to-create-more-effective-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/36b2cea8-d29e-4cde-9d69-77b928e3bdee/george+london.png</image:loc>
      <image:title>comms2point0 - do more cooks always spoil the broth? harnessing the power of people and communities to create more effective communications - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/2/5/tv-film-and-cinema-recs-and-reviews-for-comms-people-january</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d3679a7f-e3c0-4523-a78f-603b19021d19/king+kong+birmingham.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: january - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/2/1/the-only-way-is-ethics</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/beebc49a-d9d6-488f-984c-6d6ee442c865/ethics+in+communications+and+pr.png</image:loc>
      <image:title>comms2point0 - the only way is ethics - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/21/its-dropped-the-unawards-winners-masterclass-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8cefb5bb-e3fa-4cdb-b0d9-8c2bb491be8d/unawards+winners+laurels.png</image:loc>
      <image:title>comms2point0 - it’s dropped – the unawards winners masterclass 2023 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/21/this-year-im-taking-a-hard-line-on-professional-wellbeing-and-this-is-why-you-should-too</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/de166803-e1d6-4c83-bde2-abb99c26121a/becky+murch.jpg</image:loc>
      <image:title>comms2point0 - this year I’m taking a hard line on professional wellbeing – and this is why you should too - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/21/the-value-of-creating-the-space-to-think</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/601f2136-b5bb-483e-8eef-07c44662f1ff/holly+bremner+holding+the+baby.jpg</image:loc>
      <image:title>comms2point0 - the value of creating the space to think - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/17/what-being-on-maternity-leave-has-taught-me-about-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/54d17bbc-c6d3-48d5-9c9d-e7547dee5097/meg+rowley+mat+leave+lessons.png</image:loc>
      <image:title>comms2point0 - what being on maternity leave has taught me about work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/13/artificial-intelligence-or-abominable-invention-unpicking-the-threats-and-opportunities-of-ai-bot-chatgtpnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c88e6748-aa23-47c5-9e3c-0982d0d88210/chatgpt+josephine+graham+comms2point0.jpg</image:loc>
      <image:title>comms2point0 - artificial intelligence or abominable invention – unpicking the threats and opportunities of ai bot chatgpt - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/4/my-first-two-months-in-local-government</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8e62cc8d-9263-49ef-a2ff-259b48ae2850/sarah+combes.png</image:loc>
      <image:title>comms2point0 - my first two months in local government - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2023/1/3/tv-film-and-cinema-recs-and-reviews-for-comms-people-december</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6b638d4f-ffa5-4f8c-8f10-36cb5a48f267/december+tv.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: december - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/12/15/why-new-voter-id-legislation-risks-disenfranchising-a-generation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5894c52e-3a30-4d72-9b68-1e604f64f1b6/voter+i.d..jpg</image:loc>
      <image:title>comms2point0 - why new voter id legislation risks disenfranchising a generation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/12/12/ov5iboj2x6d2n15yxpi61aye6jc0a3</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/24a5f6cc-78d9-4884-aa50-7559077025af/jade+parker.png</image:loc>
      <image:title>comms2point0 - my first year in local government, what a whirlwind it has been - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/12/12/my-day-at-the-unconventional-unawards</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/cb025aa7-a17b-4a6e-9c51-c59aee4543a7/krystal.jpg</image:loc>
      <image:title>comms2point0 - my day at the unconventional UnAwards - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/12/8/work-in-comms-not-an-octopus-extra-hands-could-be-the-answer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3c6fc395-1fc9-4a3b-8f5c-963310e08586/octopus.png</image:loc>
      <image:title>comms2point0 - work in comms? not an octopus? extra hands could be the answer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/12/4/the-most-wonderful-time-of-the-year</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5b25713b-3a23-4c07-a1b2-ad2a4ab68727/cinema+screen+and+seats.jpg</image:loc>
      <image:title>comms2point0 - the most wonderful time of the year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/23fafdfe-ea66-4f14-bb12-38d74f17e624/louisa+and+me+3+certificates.jpg</image:loc>
      <image:title>comms2point0 - the most wonderful time of the year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c43df311-721b-49f6-8d4d-a831c7567be2/selfie.jpg</image:loc>
      <image:title>comms2point0 - the most wonderful time of the year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/24/the-unawards22-your-guide-to-the-big-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ed542bd1-1e37-4458-8c54-db525724b605/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - the #UnAwards22 - your guide to the big day - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/20/tv-film-and-cinema-recs-and-reviews-for-comms-people-october</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e2df0164-cc3c-45a6-b9b8-ead9fa20739f/tv+oct+2022.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: october - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/17/the-unawards22-shortlist-is-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/68f7426f-46a8-4968-9cd0-9d0033d2271b/shortlist+live.png</image:loc>
      <image:title>comms2point0 - the #UnAwards22 shortlist is live - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/14/the-unawards22-public-vote-is-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c7a54362-b6ec-4a6b-97db-64965ecccdb6/public+vote+live.png</image:loc>
      <image:title>comms2point0 - the UnAwards22 public vote is open - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/9/hidden-bylines-how-metadata-can-link-your-name-to-news-and-how-to-change-that</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b75810d4-51cc-42bb-bc47-3c9e3ce5973c/metadata+and+bylines+alex+waddington.png</image:loc>
      <image:title>comms2point0 - hidden bylines: how metadata can link your name to news (and how to change that) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/9/why-we-took-the-decision-to-close-comments-on-social-media</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/102dfa65-d533-48b2-9c19-21743665912f/emily+taylor+social+media+ban.png</image:loc>
      <image:title>comms2point0 - why we took the decision to close comments on social media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/3/got-a-problem-dont-forget-to-get-creative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b1bd3bf6-f907-4a83-b5ec-3c1f2eec830d/creativity+lab+promo+pic+square.jpg</image:loc>
      <image:title>comms2point0 - got a problem? don’t forget to get creative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/11/2/measuring-upnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/494905c1-78cb-4d7c-bb93-a860c0cbd34d/mandy+pearse.jpg</image:loc>
      <image:title>comms2point0 - measuring up&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/10/29/a-right-royal-do</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/801de965-ec5f-4d86-9766-c0e525ea845c/queen%3Bs+funeral+windsor.png</image:loc>
      <image:title>comms2point0 - a right royal do - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/10/27/dont-become-the-story-2</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3329d932-3974-4cd3-ba75-e65f3c4f18a0/don%27t+become+the+story+2.png</image:loc>
      <image:title>comms2point0 - don't become the story 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/10/23/dont-become-the-story</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/4009d164-fe63-410e-88a4-f7940af621ae/don%27t+become+the+story.png</image:loc>
      <image:title>comms2point0 - don’t become the story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/10/15/dazzling-creative-campaigns-a-brand-new-resource-you-might-love</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/532f7375-0366-4467-9118-2f60ea242967/alive+creative+campaigns+infographic.png</image:loc>
      <image:title>comms2point0 - dazzling creative campaigns - a brand new resource you might love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/bef478a9-e0e5-43b4-9a02-953991c2e001/donna+jordan+b+and+w.png</image:loc>
      <image:title>comms2point0 - dazzling creative campaigns - a brand new resource you might love - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/10/13/nominate-someone-brilliant-in-the-unawards22</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6b8e8871-3a4f-4f62-b4d8-7a03508bd0e5/lifetime+achievement+winners+pic.png</image:loc>
      <image:title>comms2point0 - nominate someone brilliant in the unawards22 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/26/tv-film-and-cinema-recs-and-reviews-for-comms-people-september</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d0027e90-ec3f-4aee-b9ee-80ab71b00271/david+bowie.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: september - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/30/how-to-stop-caring-what-others-think-about-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d919251f-0633-45a9-a28f-3f3a5c71571b/tupac.png</image:loc>
      <image:title>comms2point0 - how to stop caring what others think about you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/28/happiness-happiness-the-greatest-gift-that-i-posses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/188913eb-1ca4-4ddf-a07e-94c9ee52d9ca/hapiness+hapiness+the+greatest+gift+that+i+posses.png</image:loc>
      <image:title>comms2point0 - happiness, happiness, the greatest gift that i posses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/407466b3-94b6-488d-80bc-c1fb51ee3036/happiness.png</image:loc>
      <image:title>comms2point0 - happiness, happiness, the greatest gift that i posses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/27/unawards22-ticket-sales-are-live</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/438b0343-0aa2-42eb-b0c4-072924d3e8b2/cinema+audience+woman.jpg</image:loc>
      <image:title>comms2point0 - UnAwards22 ticket sales are LIVE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/25/todays-favour-is-tomorrows-duty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/86453316-7ea4-453e-a6c1-4cdf716a4b78/today%27s+favour+is+tomorrow%27s+duty.png</image:loc>
      <image:title>comms2point0 - today’s favour is tomorrow’s duty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/19/the-unawards22-are-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-10-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/8f66157b-87a8-4111-8f30-cbb817ad1607/UnAwards+laurel+leaves.png</image:loc>
      <image:title>comms2point0 - the #unawards22 are OPEN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/12/from-owls-to-wizards-the-magic-in-saying-no</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/34e7c330-8f37-4c51-9298-611b392cdcc4/wizard+communications.png</image:loc>
      <image:title>comms2point0 - from owls to wizards - the magic in saying 'no' - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/9/2/tv-film-and-cinema-recs-and-reviews-for-comms-people-august</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f13e5913-b775-4a4d-9200-470171c39160/tv.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: august - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/29/there-are-25-other-letters</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e29b2a83-0fe9-41ea-859e-86321ca4ceed/tube+guy.png</image:loc>
      <image:title>comms2point0 - there are 25 other letters… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/023705b2-1509-4df9-a3af-7478a0e7e003/tube+guy+2.png</image:loc>
      <image:title>comms2point0 - there are 25 other letters… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/20/running-a-behaviour-change-campaign-for-learner-drivers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/26f8dfd0-806f-464e-be98-c3c6d29c17f0/abigail+2.png</image:loc>
      <image:title>comms2point0 - running a behaviour change campaign for learner drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/985ec233-67ea-490a-a9b6-53a2e7b2b487/abigail+1.png</image:loc>
      <image:title>comms2point0 - running a behaviour change campaign for learner drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/7e33b595-7b10-4cec-8187-c4b8535c759b/abigail+2.png</image:loc>
      <image:title>comms2point0 - running a behaviour change campaign for learner drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c6a7ee5a-7c7b-492d-93f9-8324c4eba2b2/abigail+3.png</image:loc>
      <image:title>comms2point0 - running a behaviour change campaign for learner drivers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/16/uk-city-of-culture-its-ok-to-be-in-it-and-not-win-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d1f37839-3f9d-4445-b648-e4ae75766f59/city+of+culture+2.png</image:loc>
      <image:title>comms2point0 - uk city of culture - it’s ok to be in it and not win it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/8/real-queens-straighten-each-others-crowns</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/872eb3b6-ee86-43ca-aa47-247c8b218232/queen+dean.png</image:loc>
      <image:title>comms2point0 - real queens straighten each other’s crowns - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/3/tv-film-and-cinema-recs-and-reviews-for-comms-people-july</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3f37ead0-a9f6-4785-83ae-19caf7424651/tv+1950s.jpg</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: july - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/1/doncaster-council-our-digital-journey-20</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e22b6d9a-cf92-4103-ae0f-2d851b000e2e/doncaster+council+digital+journey+2.0.png</image:loc>
      <image:title>comms2point0 - doncaster council: our digital journey 2.0 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/8/1/8-lessons-from-a-successful-comms-campaign-mycareview-in-cheshire-east</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/e834fc61-0f90-4785-898b-4ae3f81623fb/mycareview.png</image:loc>
      <image:title>comms2point0 - 8 lessons from a successful comms campaign: mycareview in cheshire east - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/7/24/why-localgov-should-love-linkedin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/dd18a897-b809-470c-a256-c6fb1f81c62c/love+hearts.png</image:loc>
      <image:title>comms2point0 - why #localgov should love linkedin - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/7/14/a-question-of-diversity-and-how-you-can-help-answer-it</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/6204b7f4-3295-4373-b582-0aea8a9eb407/lgcomms+diversity.png</image:loc>
      <image:title>comms2point0 - a question of diversity… (and how you can help answer it) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/7/11/4-important-lessons-from-mentoring-a-comms-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/a60c7724-40d7-4e67-bf40-c82e75827917/team+mentoring+2.0.jpg</image:loc>
      <image:title>comms2point0 - 4 important lessons from mentoring a comms team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/7/3/tv-film-and-cinema-recs-and-reviews-for-comms-people-june</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ba36a837-d1dd-4000-94a7-dacfa215bddc/bbc.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: june - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/6/23/a-free-taster-webinar-how-to-nail-tiktok</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/74bfb877-b13c-46d7-9a50-308c0ddff3a3/promo+pic.jpg</image:loc>
      <image:title>comms2point0 - a free taster webinar - how to nail tiktok - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/6/20/mummy-am-i-a-girl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/83074b88-bb1c-444a-8bc7-196dde1fa8ed/pride+the+rainbow+flag+story.png</image:loc>
      <image:title>comms2point0 - “mummy am i a girl?” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/6/19/how-can-councils-communicate-with-millennials-joining-the-housing-market-4-top-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2d8be5c1-977b-4bc9-b3e3-a47f8990c0cd/housing+in+the+uk+for+millenials.png</image:loc>
      <image:title>comms2point0 - how can councils communicate with millennials joining the housing market? 4 top tips - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/6/4/tv-film-and-cinema-recs-and-reviews-for-comms-people-may</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/16f4e30a-aaaa-40ef-8e36-188a9be95948/rsc.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: may - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/5/26/social-media-marketingnbsp-the-only-job-youll-get-with-no-training-but-be-expected-to-do-it-well</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/26beb815-a6a5-4760-9ee9-f6d18c527847/learner+social+media+marketing.png</image:loc>
      <image:title>comms2point0 - social media marketing&amp;nbsp; - the only job you'll get with no training but be expected to do it well - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/5/26/say-hello-to-the-world-6-lessons-in-communicating-anbspstart-upnbsp</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c866effd-750e-42b0-b76f-5140fab4164a/Hello_IQUT.gif</image:loc>
      <image:title>comms2point0 - ‘say hello to the world’ - 6 lessons in communicating a&amp;nbsp;start up&amp;nbsp; - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/5/26/it-wasnt-my-party-but-ill-cry-if-i-want-to</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/a3457c73-7dd4-4e3e-b72c-bc3880681517/partygate.png</image:loc>
      <image:title>comms2point0 - it wasn't my party but I'll cry if I want to - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/5/19/sometimes-i-eat-cheese</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f9328cb1-37ca-46ac-9a25-b91e3a328e0e/cheese+by+jill+spurr.png</image:loc>
      <image:title>comms2point0 - sometimes I eat cheese - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-12</lastmod>
    <image:image>
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      <image:title>comms2point0 - can comms cook? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/17f8834d-95e1-4554-9012-a2256b244720/tiktok+south+yorkshire+fire+and+rescue+service.png</image:loc>
      <image:title>comms2point0 - social media case study: 4 key lessons from an 8 month tiktok rollercoaster - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2b577271-6587-4755-9130-fc93d2d356e7/tv+review+april.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: april - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/4/11/we-regret-to-inform-you-2-from-the-other-side-of-the-decision</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f7a1b482-17f1-4ff4-9859-401b03ae1be3/we+regret+to+inform+you+-+job+interview+processes+and+best+practice.png</image:loc>
      <image:title>comms2point0 - we regret to inform you 2 – from the other side of the decision - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/4/10/a-love-letter-to-the-team-its-the-future</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/466214d9-95bd-4f3f-9b6d-9173f4d7839e/blues+brothers.png</image:loc>
      <image:title>comms2point0 - a love letter to the team – it’s the future - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/4/10/tv-film-and-cinema-recs-and-reviews-for-comms-people-march</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ee9fc701-c037-43fe-a5b5-5321f2e6fb97/tv+list+april.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: march - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/4/7/the-compelling-business-case-for-citizen-experience-citx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/da405efd-ceea-498b-8c69-7fe7340a4137/citizen+experience+and+failure+demand.png</image:loc>
      <image:title>comms2point0 - the compelling business case for citizen experience (citx) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5d90d2df-b72b-43d8-82b2-c3e14511ac08/citizen+experience+1.png</image:loc>
      <image:title>comms2point0 - the compelling business case for citizen experience (citx) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1467f8ab-c961-4cc2-ab40-edec2c125c0f/citizen+experience+2.png</image:loc>
      <image:title>comms2point0 - the compelling business case for citizen experience (citx) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/df6e81c5-2d84-4356-866d-132d113e11d8/citizen+experience+3.png</image:loc>
      <image:title>comms2point0 - the compelling business case for citizen experience (citx) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/30/april-fools-day-for-the-public-sector</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/3928017e-3485-489e-ab92-994b8552f827/fairies+cottingley.png</image:loc>
      <image:title>comms2point0 - april fools’ day for the public sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/30/comms-the-beating-heart-of-an-organisation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c5b4d958-6314-46a9-9ed2-cbe9953be171/beating+heart+of+an+organisation.png</image:loc>
      <image:title>comms2point0 - comms – the beating heart of an organisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/30/two-years-on</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/bbf00a0c-6e08-437b-81ef-f8df32d94338/alix+m+1.png</image:loc>
      <image:title>comms2point0 - two years on… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/24/is-adhd-a-superpower</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/c272cfe6-e71d-48be-b9d0-0d573e3ec508/adhd+in+communications.png</image:loc>
      <image:title>comms2point0 - is adhd a superpower? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/21/how-to-use-organic-influencing-to-boost-your-posts-a-4-lesson-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/17047e29-32de-4737-9dba-1e5c9e9784c5/organic+influence+on+social+media+as+a+strategy.png</image:loc>
      <image:title>comms2point0 - how to use organic influencing to boost your posts – a 4 lesson case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/21e0dc53-79b4-4e7e-8da0-b4790ef97777/influence+1.png</image:loc>
      <image:title>comms2point0 - how to use organic influencing to boost your posts – a 4 lesson case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b98c2534-561e-4303-9735-925d6c993655/influence+2.png</image:loc>
      <image:title>comms2point0 - how to use organic influencing to boost your posts – a 4 lesson case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1c2bc555-4c65-4c3c-ad1a-37740f4b9db9/influence+3.png</image:loc>
      <image:title>comms2point0 - how to use organic influencing to boost your posts – a 4 lesson case study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/5/what-getting-up-early-to-make-coffee-tells-me-about-how-we-consume-media-in-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/07bc5914-533e-4bf4-bab2-6436c7605d2c/media+consumption+2022.png</image:loc>
      <image:title>comms2point0 - what getting up early to make coffee tells me about how we consume media in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/3/5/celebrating-inspiring-women-international-womens-day-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/24ba0917-2f5e-49f6-ac94-8da766a63334/international+women%27s+day+2022.png</image:loc>
      <image:title>comms2point0 - celebrating inspiring women - international women’s day 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/26/tv-film-and-cinema-recs-and-reviews-for-comms-people-february</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b94fb931-80b4-4a9f-ad37-cc2600e555ed/tv+review+feb+2022.png</image:loc>
      <image:title>comms2point0 - tv, film and cinema recs and reviews for comms people: february - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/28/how-to-talk-about-and-support-ukraine-by-a-british-ukrainian</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2d3e7b49-3d6c-4fbc-9e3d-1f4b2d5fbe50/ukraine+-+stand+with+ukraine+black+and+white.png</image:loc>
      <image:title>comms2point0 - how to talk about and support ukraine - by a british-ukrainian - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/20/communication-trends-of-2022-the-largest-international-poll-on-communications-trends-launches</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ca2532d8-85df-4662-907a-6af17f0f9c5f/communications+monitor+survey+2022.jpg</image:loc>
      <image:title>comms2point0 - communication trends of 2022: the largest international poll on communications trends launches - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/16/values-can-be-value-less-its-time-to-step-up</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/25d72b63-c824-4658-a710-9fdf295b93a7/values+can+be+value-less.png</image:loc>
      <image:title>comms2point0 - values can be value-less: it’s time to step up - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/16/the-decaf-experiment-week-24</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/70046bed-e65b-47e0-9586-5c5ccceeb1f8/coffee+cup+black+and+white.png</image:loc>
      <image:title>comms2point0 - the decaf experiment: week 24 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/db5f7c27-cba6-4134-9011-705a01c5d03e/tipp-ex+for+communicators.png</image:loc>
      <image:title>comms2point0 - don't gloss over your mistakes - use them to colour your learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5cfaca34-87cc-4447-959f-bce4eb3922f8/tipp-ex+2.png</image:loc>
      <image:title>comms2point0 - don't gloss over your mistakes - use them to colour your learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/3/stories-from-our-covid-response-a-different-approach-to-annual-report-writing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/f2044d40-bffd-48b4-8035-7a9ca676b206/not+alone+elmbridge+council.png</image:loc>
      <image:title>comms2point0 - stories from our covid response – a different approach to annual report writing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/2/1/communications-is-a-tool-for-organisational-honesty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-02-01</lastmod>
    <image:image>
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      <image:title>comms2point0 - communications is a tool for organisational honesty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-30</lastmod>
    <image:image>
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      <image:title>comms2point0 - tv, film and cinema recommendations and reviews for comms people: january - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-19</lastmod>
    <image:image>
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      <image:title>comms2point0 - let me tell you something about the youth of today - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-18</lastmod>
    <image:image>
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      <image:title>comms2point0 - get involved in the public sector approach to digital engagement survey 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/24a981c6-d6df-46eb-bba0-dab902d71be9/3+ways+to+fire+your+imagination.png</image:loc>
      <image:title>comms2point0 - creativity gone up in smoke? 3 simple tips to set your imagination ablaze for 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/1/9/council-magazines-keep-reduce-or-remove-the-current-landscape-in-2022</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1f142ba8-94dc-4585-af39-8ce3e7a48f14/council+magazines+2022.jpg</image:loc>
      <image:title>comms2point0 - council magazines: keep, reduce or remove - the current landscape in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/50908543-da62-4098-b2d9-7ac9bb3ea1a3/council+mags+1.png</image:loc>
      <image:title>comms2point0 - council magazines: keep, reduce or remove - the current landscape in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/adaeb279-beb0-4493-b7e2-142501227365/council+mags+2.png</image:loc>
      <image:title>comms2point0 - council magazines: keep, reduce or remove - the current landscape in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2022/1/5/make-it-worth-the-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1e3adcff-5173-4061-a9e4-f5de18325406/time+pressures+in+pr+and+communications+time+saving+hacks.png</image:loc>
      <image:title>comms2point0 - make it worth the time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/12/20/festive-thanks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ed209352-5e20-4f7a-a245-4243575a38fb/punk+santa+black+and+white.png</image:loc>
      <image:title>comms2point0 - festive thanks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/12/16/wake-up-to-woke</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/0621e2a6-0849-4fd2-84d4-efc8d2b525b9/woke+what+does+it+mean+a+definition+of+woke.png</image:loc>
      <image:title>comms2point0 - wake up to “woke” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/12/16/why-public-sector-comms-is-the-perfect-springboard-to-a-successful-freelance-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/a74487e9-570a-408d-880c-99799a3ff942/anna+caig.png</image:loc>
      <image:title>comms2point0 - why public sector comms is the perfect springboard to a successful freelance business - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/12/12/how-to-build-a-community-in-2022-technology-is-not-the-answer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/ce059492-9aa3-4ca6-a7f4-9adc5d65c143/kathy+kyle+marketing+the+high+street+local+government+support.png</image:loc>
      <image:title>comms2point0 - how to build a community in 2022 - technology is not the answer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/12/10/a-beautiful-thing-happened-today-the-unawards-post-of-the-year-ceremony</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-12-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/cf31fa06-e040-439e-9184-92e107383ab3/jude+and+andy+best+post+of+2021.png</image:loc>
      <image:title>comms2point0 - a beautiful thing happened today – the unawards post of the year ceremony - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/28/theres-no-such-thing-as-being-a-pr-so-why-has-it-become-a-thing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b806b6b6-721d-4011-bb55-cc9790205815/you+can%27t+be+a+pr.png</image:loc>
      <image:title>comms2point0 - there’s no such thing as ‘being a pr’. so why has it become a thing? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/25/case-study-twitter-vs-linkedin-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/0fdde359-9752-4e44-a27c-c9b7b29a9ae8/case+study+twitter+vs+linkedin+engagement+rates.png</image:loc>
      <image:title>comms2point0 - case study: twitter vs linkedin engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/76357386-3830-4d5e-846f-3c53eea50351/case+study+1.png</image:loc>
      <image:title>comms2point0 - case study: twitter vs linkedin engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/4b22d5f2-76c1-4a0f-9e7f-0abf40ed3fae/case+study+2.png</image:loc>
      <image:title>comms2point0 - case study: twitter vs linkedin engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/14dce1b4-2ef3-44fc-88c5-b9945ef8983b/case+study+3.png</image:loc>
      <image:title>comms2point0 - case study: twitter vs linkedin engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/81b36b5e-317c-4fa4-a29d-d5c7dea567ef/case+study+table.png</image:loc>
      <image:title>comms2point0 - case study: twitter vs linkedin engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/15/open-the-best-guest-post-of-2021-unaward-public-vote-has-opened</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/432797f1-2b0d-4c0f-9d4b-f7545cb81de1/laurel+leaves+logo.png</image:loc>
      <image:title>comms2point0 - OPEN! The best guest post of 2021 unaward public vote has opened - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/14/how-to-build-trust-in-a-team-5-key-insights</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1984390b-faa3-4e42-8627-a7a175b5681d/how+to+build+trust+in+a+team.png</image:loc>
      <image:title>comms2point0 - how to build trust in a team – 5 key insights - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/11/rekindling-that-creative-sparkle-a-mention-for-members-and-a-christmas-social</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/b27bef27-cc00-4771-8a33-5c40840ca534/3+things+I+learned+v29.png</image:loc>
      <image:title>comms2point0 - rekindling that creative sparkle, a mention for members, and a christmas social - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/10/a-plagiarists-guide-to-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/0ba4fcb3-eef3-4366-b48d-bf82283e7bbf/plagiarist%E2%80%99s+guide+to+leadership.png</image:loc>
      <image:title>comms2point0 - a plagiarist’s guide to leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/4/recruitment-rant-trust-does-it-matter-anymore-and-how-boredom-is-never-a-risk</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/d8709098-03e0-434b-aa2b-8c66d1fd4c62/3+things+I+learned+v28.png</image:loc>
      <image:title>comms2point0 - recruitment rant, trust – does it matter anymore, and how boredom is never a risk - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/11/1/how-to-run-a-truly-inclusive-meeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/5cd253e0-cd5c-4bad-8fc1-2f7b63535da9/inclusive+meetings.jpg</image:loc>
      <image:title>comms2point0 - how to run a truly inclusive meeting - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/10/21/red-light-green-light-trump-brexit-and-facebook-a-trio-of-tut-and-why-we-need-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/2b985887-6a56-4ed4-abd9-9533f8aad274/squid+games+business+card.png</image:loc>
      <image:title>comms2point0 - red light, green light. trump, brexit and facebook: a trio of tut. and why we need space. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/10/12/openness-and-transparency-always</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1634026316117-NK52R4DSDWZN4IWZLCN8/openess+and+transparency+in+communications+and+pr.png</image:loc>
      <image:title>comms2point0 - openness and transparency… always - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/10/10/baby-loss-awareness-week-opening-up-a-difficult-conversation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1633855314745-E46G8FDKI3HB55XUSJWY/baby+loss+awareness+week.png</image:loc>
      <image:title>comms2point0 - baby loss awareness week – opening up a difficult conversation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/10/7/fudpl1mi74gmo7ez6k5r56gsh2yq43</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1633634917521-NFU8N32HWZJ0H85YIPII/derbyshire+county+council+communications.png</image:loc>
      <image:title>comms2point0 - irl is back, facebook (oops) and operation decaf - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/9/30/narrative-nourishment-the-fuel-crisis-and-lets-talk-about-autumn-3-things-i-learned-this-week-volume-25</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1633012945219-SP5U2W77EZSN7LJT1ZL7/3+things+I+learned+v25+fuel+crisis+and+narrative+training.png</image:loc>
      <image:title>comms2point0 - narrative nourishment, the fuel crisis, and let’s talk about autumn: 3 things I learned this week – volume 25 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/9/27/empty-petrol-pumps-using-behavioural-science-to-communicate-effectively-about-panic-buying-buying</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1632762319307-BWKLNLIH9CQ8GARF200C/panic+buying+petrol+-+behavioural+science+lessons.png</image:loc>
      <image:title>comms2point0 - empty petrol pumps: using behavioural science to communicate effectively about panic buying - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/9/23/rate-my-meeting-a-genius-idea-but-could-it-take-off</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1632378223763-0L2ZCUYSBTGK3RHPKTRC/rate+my+meeting.png</image:loc>
      <image:title>comms2point0 - rate my meeting – a genius idea. but could it take off? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/9/16/how-to-create-key-messages-and-a-strategic-narrative</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1631791461721-DJAN91N5BQP83W1P4UTM/how+to+write+key+messages+and+a+strategic+narrative.png</image:loc>
      <image:title>comms2point0 - how to create key messages and a strategic narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1631791802884-VX1POUY9D07HSFQ8CU8Z/jude+andy+1.png</image:loc>
      <image:title>comms2point0 - how to create key messages and a strategic narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1631792009060-2MKT52A5VPXSPBUP4B5N/jude+andy+2+circles.png</image:loc>
      <image:title>comms2point0 - how to create key messages and a strategic narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1631792069216-ACET1UO2BLLCMTK9OEFR/jude+andy+3.png</image:loc>
      <image:title>comms2point0 - how to create key messages and a strategic narrative - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2021/9/2/3-things-i-learned-this-week-volume-24</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>comms2point0 - the need to communicate about mental health</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/7/14/3-things-i-learned-this-week-volume-07</loc>
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    <lastmod>2019-07-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1563131309027-IJW0PLP3JAE5J1Y4E4RS/cricket+england.jpg</image:loc>
      <image:title>comms2point0 - 3 things I learned this week – volume 07</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/7/10/hit-or-miss-my-learning-from-a-digital-masterclass</loc>
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    <lastmod>2019-07-10</lastmod>
    <image:image>
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      <image:title>comms2point0 - hit or miss? my learning from a digital masterclass</image:title>
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  </url>
  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/7/9/youre-a-manager-but-youre-not-superhuman</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1562684373600-285OO39AEGFVFMHGWQX3/it%27s+ok+not+to+be+ok.jpg</image:loc>
      <image:title>comms2point0 - you’re a manager but you’re not superhuman</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/7/7/i-survived-a-year-as-a-comms-freelancer-heres-what-i-learned</loc>
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    <lastmod>2019-07-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1562495924614-VNT35IMUNMY0CLLPBA72/becoming+a+freelance+communications+and+pr+consultant.jpg</image:loc>
      <image:title>comms2point0 - i survived a year as a comms freelancer. here’s what i learned</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/7/4/3-things-i-learned-this-week-volume-06</loc>
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    <priority>0.5</priority>
    <lastmod>2019-07-04</lastmod>
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      <image:title>comms2point0 - 3 things I learned this week – volume 06</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/6/25/case-study-welsh-water-a-hidden-comms-gem</loc>
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    <priority>0.5</priority>
    <lastmod>2019-06-25</lastmod>
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      <image:title>comms2point0 - case study: welsh water – a hidden comms gem</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/6/17/3-things-i-learned-this-week-volume-05</loc>
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    <lastmod>2019-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1560809795309-HZV95Y85XPCZ8W9QM3LJ/3+things+I+learned+v05.png</image:loc>
      <image:title>comms2point0 - 3 things I learned this week – volume 05</image:title>
      <image:caption>On my consultancy and training travels around the UK I get to learn so much from other people. Plus, there are comms lessons all around us if we look closely enough. And so, I thought I would begin sharing these lessons more regularly via the somewhat obvious blog post title of ’Things I learned this week’  I hope you enjoy volume 05 by Darren Caveney 1. The genius of Stewart Lee – seeing an artist craft their work I had the chance to go and see the comedian Stewart Lee trialling brand new material at a very cool little cabaret club in Soho. All very metropolitan middle-class elite. It was brilliant – intimate and with a room clearly full of his fans - so it was interesting to see such a skilled and talented artist seemingly a teeny bit nervous about trying out his carefully scripted lines and stories for the first time to the general public. What a treat to see and experience. He stood - with pen and paper in hand - reading out his stories (he famously doesn’t ‘do’ jokes) and literally scribbled notes on what worked and what worked less well during an hour-long set. It will be so interesting to see what makes it through to the final cut when he tours for real. He walked on stage sporting a large rufty tufty, grey-ish beard. His opening line? “I know what you’re thinking – Julian Assange has let himself go.” Brilliant. My learning? Without wishing to sound too contrived what Stewart Lee did was the classic crafting of compelling stories, which were right for the audience, absolutely timely (Michael Gove’s supposed drug use got a mention) and then tested them out – so the research and focus group stage. I’m sure he would recoil in horror if he thought his work was comparable to what we do as communicators but there are quite a few synergies from what I saw (as I sat there soaking it all up with a nice glass of Malbec in hand, in case you were wondering) But he is a hero and a genius, and I am neither, so the similarities end quite quickly. And he had me at Julian Assange. 2. Comms Strategy – the common issues challenging you right now… Before seeing Stewart Lee I ran the third Strategy Surgery workshop with the very excellent Fran Collingham and Paul Masterman. We kicked off the session by asking attendees what they were hoping to get from their strategies, and what they feared would get in the way. The results were telling and insightful. They were… Hopes A chance to avoid trying to do everything An opportunity to prioritise A way to state what we won’t do A way of ensuring the comms team has a true focus That we’ll create the time to think, create, plan, research and evaluate Fears That the organisation will ignore it anyway That we won’t be able to stick to it The organisation doesn’t have a business plan so don’t act strategically That we’ll still get dragged into the tactical morass of tweets and video requests That time pressures will foil us My learning? We still have a way to go with getting effective, embedded organisational comms strategies in place and truly guiding our work. But having a strategy gives you a real head start on other teams and departments who don’t plan. Fran talked about the importance for having organisational ‘principles for comms’ – linking to values and behaviours, with genuine listening taking place, a commitment from all that the comms team will be involved early, that teams will be encouraged to be creative and to innovate, and that the comms team will deliver good, simple but effective comms which helps people receive the services they want, and colleagues the support they need to do their jobs. Now that could make your strategy really fly. 3. Confucius said… Now I’m not one for power quotes or inspirational memes but I caught one I liked on Radio 4 whilst driving up a very wet M6 yesterday. It was in relation to the protests in Hong Kong and the line was this, by Confucius: “Even a single spark can burn an entire land” Powerful, huh? We may sometimes feel like we’re a lone voice out in the wilderness but we should never forget that we can have a huge impact on our work, our friends and colleagues, our organisations and even our own lives. Go do something great this week. Darren Caveney is creator of comms2point0 and owner of creative communicators ltd *Pssssst - A BRAND NEW eMag you might like* I’ll soon be launching a brand new comms2point0 eMag which replaces what was the old comms2point0 weekly email and which stopped a while back. The new eMag will be bursting with new content, free give-aways, special offers, first dibs on new events and much, much more. The first edition will include an exclusive, new free comms tool you might find useful. Sound good? You can sign up to it right here. image via U.S. National Archives</image:caption>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/6/11/will-the-real-imposter-please-stand-up</loc>
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      <image:title>comms2point0 - will the real imposter please stand up?</image:title>
    </image:image>
  </url>
  <url>
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    <lastmod>2019-06-09</lastmod>
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      <image:title>comms2point0 - a 5 step plan to managing wellbeing in comms</image:title>
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    <lastmod>2019-06-06</lastmod>
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      <image:title>comms2point0 - go ahead, make my data&amp;nbsp;</image:title>
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    <lastmod>2019-05-25</lastmod>
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      <image:title>comms2point0 - here’s to going where your curiosity takes you</image:title>
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  <url>
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    <lastmod>2019-05-24</lastmod>
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      <image:title>comms2point0 - I’ve deleted my twitter account, but it may not be forever</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/5/19/3-things-i-learned-this-week-volume-04</loc>
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    <lastmod>2019-05-19</lastmod>
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      <image:title>comms2point0 - 3 things I learned this week – volume 04</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/5/16/mental-health-and-pr-its-good-to-have-someone-in-your-corner</loc>
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    <lastmod>2019-05-18</lastmod>
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      <image:title>comms2point0 - mental health and pr - it's good to have someone in your corner</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/5/12/3-things-i-learned-this-week-volume-03</loc>
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    <lastmod>2019-05-12</lastmod>
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      <image:title>comms2point0 - 3 things I learned this week – volume 03</image:title>
    </image:image>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/5/8/how-to-handle-a-royal-birth-planning-ahead-relationships-and-social-media</loc>
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    <lastmod>2019-05-08</lastmod>
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      <image:title>comms2point0 - how to handle a royal birth: planning ahead, relationships and social media</image:title>
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    <lastmod>2019-05-06</lastmod>
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      <image:title>comms2point0 - 3 things I learned this week – volume 02</image:title>
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      <image:title>comms2point0 - 3 things I learned this week – volume 02</image:title>
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    <lastmod>2019-05-04</lastmod>
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      <image:title>comms2point0 - keeping the campaign drum beat going - a comms case study from the dvla</image:title>
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    <lastmod>2019-05-02</lastmod>
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      <image:title>comms2point0 - share with the group and we can all be winners</image:title>
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  <url>
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    <lastmod>2019-04-28</lastmod>
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      <image:title>comms2point0 - a brand-new eMag you might like</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/4/28/3-things-i-learned-this-week-volume-01</loc>
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    <lastmod>2019-04-28</lastmod>
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      <image:title>comms2point0 - 3 things I learned this week – volume 01</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/comms2point0/2019/4/22/council-tax-rises-the-fine-art-of-talking-about-the-elephant-in-the-room</loc>
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    <lastmod>2019-04-22</lastmod>
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      <image:title>comms2point0 - council tax rises - the fine art of talking about the elephant in the room</image:title>
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    <lastmod>2019-04-13</lastmod>
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      <image:title>comms2point0 - comms - it’s a kind of magic. so let’s not be unkind</image:title>
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    <lastmod>2019-04-09</lastmod>
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      <image:title>comms2point0 - no comms is an island – why you need to network</image:title>
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    <lastmod>2019-04-09</lastmod>
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      <image:title>comms2point0 - sometimes it’s the quieter route which best leads you to the top</image:title>
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    <lastmod>2019-04-07</lastmod>
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      <image:title>comms2point0 - forget e-newsletters, 2019 is all about 'performance communication'</image:title>
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  </url>
  <url>
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    <lastmod>2019-04-02</lastmod>
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      <image:title>comms2point0 - the top table: influence behind the power</image:title>
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  <url>
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    <lastmod>2019-04-01</lastmod>
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      <image:title>comms2point0 - pressing pause: a playlist for comms team development</image:title>
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      <image:title>comms2point0 - can pr pros learn from ‘amateur’ campaigners? the bletchley park story</image:title>
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      <image:caption>Work hard and be nice to people. The world would be a far better place right now if there was a bit more of this simple philosophy on show, right? by Julie Odams Back in November the Chief Executive of Timpson (the key cutter and shoe repairer) tweeted “At Timpson we work to these simple 4 values. Trust. Kindness. Family. Love. You don’t need any more than this to run an organisation”. I thought back to September, when I went into our local Timpson, a portacabin bolted to the side of Tesco, with my daughter to get her first house key. She had her Harry Potter jumper on, and the man cutting her key spent the whole time talking to her about the books, the films and the studio experience. Then he gave her the key for free to mark her transition to high school. She bounced out of the shop, feeling she had found a kindred spirit and had been treated as the most important person in the room. It struck me that the values tweeted by the Chief Executive were fully embodied by the man working alone in a slightly cold portacabin. So how were Timpson achieving such a high level of employee engagement that those values were getting through, and being lived, in a Stoke-on-Trent shop? Feeling bold, I responded to the tweet and asked if I could get in touch with their Communications Team to find out. Following an immediate exchange of messages my visit to their Head Office Colleague Support team was booked for January. Timpson’s Head Office is on an industrial estate outside Manchester. It looks like a standard, unassuming building from the outside, but you start to notice the differences as soon as you arrive. There’s a big smiley face painted on the car park. There’s a brass sign next to the entrance saying ‘Please leave your politics in the car park’. At the reception point there’s a whiteboard with people’s birthdays and a note welcoming me, by name, to the building. Inside, the open plan office has some quirky features – a giant sequinned stiletto and a huge leather giraffe – but also has a gym, a small hydrotherapy pool, a tuck shop and a canteen. There’s an old red phone box that you can use for personal calls, and if you call a colleague’s phone from there your name comes up as ‘Superman’. The company’s heritage is obvious: there’s a big display cabinet full of old shoe making equipment, and the Boardroom (open to use by everybody) looks like a 19th century dining room so that people are “reminded of where we come from”. Everybody smiles and is friendly. I’m taken in to the Chief Executive’s office – he’s not there as he’s out visiting the shops – which has another ‘no politics’ sign on the door and a lot of family photographs. In the office of the man who supports employees who have recently been released from prison, there’s a big poster saying ‘Work hard and be nice to people’ and I really like that. On our way to lunch we walk through a back corridor where, behind a load of boxes and sports equipment, I can see the top of a cabinet containing awards. I’m told they are given, rather than applied for, and I get the strong impression that nobody is too bothered about them. Over lunch we talk about how people are recruited and learn the values of the company. Timpson recruit on personality and their expectations of staff are fairly stringent. There is no such thing as a bad day in front of a customer. Certain hairstyles aren’t allowed, there are criteria on appearance and you aren’t late. Honesty and transparency are demanded. It certainly wouldn’t be for everyone, and apparently it isn’t – staff turnover in the first six months of people joining the company is relatively high. But after that (and in Timpson people move up through the company from the bottom: apart from specialist roles they hardly ever recruit from outside above shop level) very few people leave. The expectations of staff are very clear: there are no surprises in terms of approach and the treatment of staff is equal and consistent. The benefits are really good: the bonuses that can be earned are unlimited, the company has holiday homes that colleagues (not ‘staff’) can apply to stay in free of charge, and the ‘Dreams come true’ scheme means you can write to the Chief Executive and ask for financial support to do something you otherwise wouldn’t be able to afford to do. I’m told the last successful applicant took his family out to a posh dinner to say thank you for their support. Expectations are clear and so are the benefits, and everyone is expected to be open, genuine and to leave any office politics at their old job. The approach to management and empowerment is really interesting. It is made very clear that everyone, including the Chief Executive, is there to help the customer. The colleagues in shops are regarded as the most important in the business: all the back-office functions are there to support them to give great customer service. Staff are completely empowered: people in shops are given full autonomy to do whatever they think is right to give good customer service and when the Chief Executive gets contacted with a problem he gives it to one of his team to deal with it without telling them how or checking on the result. Trust, of everyone in the business, is central. Egos are absolutely left at the door. I believe the staff on the frontline embody the values because those values are honest, genuine and permeate every part of the business. The weekly staff newsletter keeps them up to date and is full of low-quality, but real, phone pictures taken in shops of customers, shoe repairs and engraving jobs. A new YouTube channel encourages people to share their repair techniques online so they can learn from each other. Away days are held and the Chief Executive aims to visit each shop once a year. From a communications point of view, it’s not rocket science. Be clear, be consistent, share information, reward people. To be fair, it isn’t a complicated business – and it is interesting that Timpson don’t have strategies, they just have plans and projects – and the more tricky aspects of comms in terms of stakeholder relationships, partnership work and service change don’t really apply. But they have got their employee engagement absolutely nailed, and it’s through the behaviours, at every level of the company, matching the stated values. Interestingly, Timpson don’t have a communications team. Their HR team lead employee engagement and the newsletters, YouTube channel and employee handbooks are outsourced. They don’t have any marketing or PR at all, because they don’t need it – they rely on doing a good job to bring customers in, and they behave well. There’s a lesson for us all there. Perhaps we should be aiming to support our companies to be so genuine that we do ourselves out of a job? With thanks to Laura Garside and the team at Timpson Julie Odams is head of communications at Staffordshire University and you’ll find her on Twitter at @JulieDOdams Image via Jim Pennucci</image:caption>
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      <image:caption>It seems it doesn’t matter how much, or how well, you communicate internally the job is never fully done. This post explores how to be effective with staff who claim to be too busy even to look at the intranet by Lindsay Narey Sat on the beach one holiday, my sunbathing was interrupted by the sound of a rumbling engine in the sky.  Looking up, I spotted a small plane trailing a banner advertising BOGOF drinks offer at a nearby bar.  Back and forth it flew, with the colourful banner and its big bold lettering trailing in the breeze.  Unless sleeping off the effects of taking advantage of said offer, there’s no way anyone could claim not to have seen it. On another occasion, when driving home from work, I waved at a man in a roast turkey costume.  He was stood on a city centre roundabout at rush hour, advertising the Christmas menu at a local restaurant.  Again, if I’d wanted to ignore this message, I wouldn’t have had much choice.  Cheery Mr Turkey was unavoidable. Clearly I never truly switch off from work, as both of these encounters got me thinking about effective communication.  In our Communications team, and I’m sure this will be familiar with the majority of readers, there are lots of sayings we hear on a regular basis.  Along with perennial favourite “Can you just jazz up this leaflet/poster for me?” the title of this blog post is one of them.   Conversations usually go like this: “I didn’t know about X” “It’s on the front page of the intranet” “I don’t have time to look at the intranet” End of chat. We’re all busy.  And when you’ve got customers to deal with, a team to manage, mandatory training to complete and endless other tasks it can be hard to cram everything into a day.  Reading a newsletter, or looking at the intranet can seem like the obvious things to sacrifice.  A digital 24/7 world also means there are endless ways in which we can send and receive information in both our work and personal lives. How many of you have got multiple exchanges going on with your friends and family via WhatsApp, Messenger, Twitter, text and email?  It can be overwhelming and a challenge to keep up. In our organisation, a large housing association with 1300 colleagues working anywhere from inner London to rural Cambridgeshire , if you want to stay informed, be savvy on the direction of the business, and learn about what your colleagues are doing, you’ve got a number of options, including:  - Going along to a snappy, one hour face to face update on what’s gone on/what’s coming up across the business from our Exec Team - Our intranet, a central hub for news, policies, procedures, contact details, blogs.  - Monthly Manager e-briefings - A fortnightly round-up of what’s been on the intranet – emailed to all. - A bi-monthly magazine - sharing news and features about successes, achievements and more. - Posters – on notice boards in kitchens, break out areas and a toilet door near you. - From your manager - By job shadowing - By talking to people – asking them what they’re working on! This might seem a lot, but there’s hopefully something to suit most situations and personal preferences.  Whether office-based or remote, working in a housing scheme in Essex, or a call centre in Nottingham, or favour face to face over digital. Whatever is right for our colleagues, what connects all of our communication channels is personal responsibility.   Although the Comms team are here to support, advise, manage the majority of communications tools and try our best to make them interesting, when all is said and done, we can’t force anyone to look at them (although messages with ‘pay’ or ‘annual leave’ in the title often seem to get through).   Unfortunately, we don’t have the budget to charter a banner-wielding plane over our offices when we want to impart a big message, and delivering bespoke updates dressed in roast turkey outfits is probably not efficient or appropriate.  If you’ve found the time to read this blog post, then I’d love to hear your ideas on how we best spread this message to those who say they ‘don’t have time’.  We can’t magically change embedded behaviour by posting a blog on our intranet, but if we could hammer home to our colleagues the importance and benefits of staying informed, and encourage them to take advantage of the varied communications methods we’ve got, we might hear fewer mentions of the title of this post.  Lindsay Narey is Communications Executive at Metropolitan Housing and has her own blog site here. image via Jeremy Noble</image:caption>
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      <image:title>comms2point0 - why ethics and diversity are a big part of the unawards16</image:title>
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      <image:title>comms2point0 - the unawards16 are open</image:title>
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      <image:title>comms2point0 - deal or no deal – telling your devolution story</image:title>
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      <image:title>comms2point0 - 6 reasons why you can’t afford to miss #ukcomm16</image:title>
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      <image:title>comms2point0 - brexit and the need to brush-up on your media law</image:title>
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      <image:title>comms2point0 - using snapchat to combat child sexual exploitation</image:title>
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      <image:title>comms2point0 - launching the public sector communications academy</image:title>
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      <image:title>comms2point0 - your chance to join a national survey to improve online council services</image:title>
      <image:caption>Do you need to get more of your services online? Got some new income targets to achieve? This new initiative and very kind offer, might be right up your street. Read on… By Phil Rumens The amount of things you can book through a council might surprise you. From something as humdrum as organising a time slot to speak at a planning committee, hiring a sports pitch or booking  a training course, right through to locating someone to officiate your wedding, councils offer tens of services that involve a booking element or “capability” as it’s sometimes referred to. So if you work for a council comms team what should you be promoting, through which channels, and to who? If you work for a council digital team, what should you be looking to re-design and create online? Where’s the demand? Point #1 of the Local Government Digital Service Standard says “Understand user needs. Research to develop deep knowledge of who the service users are” and at West Berkshire Council we’re looking to do just that as part of our Digital Transformation Programme. We’re going to be asking our residents about what and how they currently book services, and one of the methods we’ll be using is an online survey. We’ll be asking them whether they have booked a cinema ticket, a function room, or a hire car online. From this, and other research, we’ll be able to build a picture of demand for different services and where we need to create online booking opportunities for our services. What’s this got to do with you, though? Well I’m also co-chair of LocalGov Digital, a network for digital practitioners working in local government, and one of our aims to promote collaboration between councils. If West Berkshire Council is running a survey, other councils could and should be able to benefit from this, and that’s the plan here. We’ll make the survey generic enough so that it can be promoted by any UK council to its residents, and we’re happy to share the responses with others as we’re not asking for any personal information. If you work for a council and would like to promote the survey to your residents to get a better picture of their needs, whilst contributing to what could be a national survey. You can see the draft survey here, and if you have any comments or would like to join this work then please email digital@westberks.gov.uk. I really hope that lots of you will join us on this one. We’ll keep you posted on progress. Phil Rumens is Digital Services Manager at  West Berkshire Council and co-chair of the LocalGovDigital Steering Group Image via Flickr Creative Commons</image:caption>
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    <lastmod>2018-02-25</lastmod>
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      <image:title>comms2point0 - don’t be a magpie – put a little ‘retro comms’ back in your life</image:title>
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      <image:title>comms2point0 - digital transformation: who is chopping your lemons?</image:title>
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      <image:title>comms2point0 - the business impact of your intranet</image:title>
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      <image:title>comms2point0 - 6 principles to rule them all: encouraging digital change at unison</image:title>
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      <image:title>comms2point0 - goodbye dark arts, hello professional frameworks and processes</image:title>
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      <image:title>comms2point0 - goodbye dark arts, hello professional frameworks and processes</image:title>
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      <image:title>comms2point0 - dreams do come true: I worked on the media operation for team GB at the olympics</image:title>
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      <image:title>comms2point0 - shiny and new doesn't mean better if what you've got gets results</image:title>
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    <lastmod>2016-08-23</lastmod>
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    <lastmod>2016-08-22</lastmod>
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      <image:title>comms2point0 - 9 comms lessons from brexit</image:title>
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      <image:title>comms2point0 - can we have an i-conversation about words that get your goat?</image:title>
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    <loc>https://comms2point0.co.uk/comms2point0/2016/8/18/a-rather-useful-guide-to-the-top-tools-for-delivering-goodsocmed</loc>
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    <lastmod>2017-08-11</lastmod>
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      <image:title>comms2point0 - a rather useful guide to the top tools for delivering great social media content</image:title>
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    <loc>https://comms2point0.co.uk/comms2point0/2016/8/4/draft-walk-tall-telling-the-story-of-21st-century-public-servants</loc>
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    <lastmod>2016-08-16</lastmod>
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      <image:title>comms2point0 - walk tall – telling the story of 21st century public servants</image:title>
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    <loc>https://comms2point0.co.uk/comms2point0/2016/8/15/a-plonkers-a-plonker-whatever-the-platform-in-defence-of-email</loc>
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    <lastmod>2016-08-18</lastmod>
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      <image:title>comms2point0 - a plonker’s a plonker whatever the platform: in defence of email</image:title>
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    <loc>https://comms2point0.co.uk/comms2point0/2016/8/11/4kj4lvmf8r6h60uom7mnbo6qcf0dks</loc>
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      <image:title>comms2point0 - radio reaches 90 per cent of the population... are you even aware of that?</image:title>
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    <loc>https://comms2point0.co.uk/comms2point0/2016/8/7/healthy-future-for-facebook-at-work</loc>
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    <lastmod>2016-08-11</lastmod>
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      <image:title>comms2point0 - healthy future for facebook at work</image:title>
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      <image:title>comms2point0 - we need to talk about what demonising public sector jobs does to people</image:title>
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      <image:title>comms2point0 - A snazzy checklist and six quick tips to turbo-charge your LinkedIn profile</image:title>
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      <image:title>comms2point0 - snapchat and instagram stories which one is best?</image:title>
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    <lastmod>2016-08-14</lastmod>
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      <image:title>comms2point0 jobs directory</image:title>
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      <image:title>comms2point0 jobs directory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>error</image:title>
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      <image:title>comms2point0 back catalogue</image:title>
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      <image:title>events and training - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://comms2point0.co.uk/toolbox</loc>
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    <lastmod>2025-03-05</lastmod>
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      <image:title>mentoring</image:title>
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    <lastmod>2026-01-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/58c7cf68-0448-4615-9958-440de162e908/Comms2point0_Interims+branding_Mobile+banner_green_RGB.jpg</image:loc>
      <image:title>comms2point0 interims - Make it stand out</image:title>
      <image:caption>comms2point0 Interims CANDIDATE SIGN-UP HERE RECRUITER SIGN-UP HERE A brand new search and introduction service for candidates and recruiters comms2point0 Interims is a search and introduction service matching talented communications professionals with recruiting organisations looking for skilled candidates for short and long term interim contracts and projects. comms2point0 Interims makes use of its extensive professional networks and contacts which exists across both comms2point0 and its director and owner. Candidates join the service free of charge, are added to the secure database and are matched to briefs and job descriptions of potential employers. Candidates complete a short sign up form and submit a copy of their CV in order to be added to the database. Employers can access the bios, skills and experience summaries, salary/day rate requirements and CVs of candidates who could match the requirements of the recruiting organisation and pay a small, one-off payment if an interim is contracted. Why comms2point0 Interims? I have been providing support, recommendations and introductions through my networks on an informal basis for years. The demand for this service has increased noticeably as employers have been struggling to recruit quality staff, and skilled communications professionals have been frustrated by the their experience of the interim market. So, I decided to formalise the offer with the launch of comms2point0 Interims. comms2point0.co.uk has become an important and well used site for recruiters to place their adverts, and for candidates to find their next role. This service will continue. comms2point0 Interims adds to and complements the offer. How can I join the database as a candidate? Just complete and submit the sign-up form HERE. Who is able to sign up to the database? Any communications professional – whether an interim, full-time employee, freelancer or self-employed communications consultant. What type of roles can I sign up for? All roles from director and managerial level through to assistant level and apprenticeships. What communications skills and disciplines will be covered? Good question. comms2point0 Interims covers all of the key communications roles and disciplines, from external and internal communications, media and PR, social media, web and digital, marketing and branding, and research and design. When can I sign up for comms2point0 Interims? Now. SIMPLY COMPLETE THE FORM HERE and you will be added to the database. I’m interested in searching for candidates – how can I do that? There is a simple, no fluff form to be completed and signed - YOU COMPLETE THE FORM HERE. Once we have received your brief a search of the comms2point0 Interims database - containing over 600 candidates - will take place to assess how many matches are found. Anonymised details are send through to you and once you have looked through the details of the matching candidates and selected those you’re interested in interviewing you can ask to receive their full CVs with their details so that you can contact them to discuss your role. All contact is then between recruiter and candidate solely, comms2point0 provides only the matching and introduction service. If you go ahead and recruit a candidate a one-off payment is charged to you - for this you will need to supply an order number. This one-off fee is based on your role requirements and so is bespoke to you. You will be quoted in advance so there is full transparency in advance of the search beginning. This charge is the end of the costs to you and, unlike recruitment agencies, if you decide to extend the contract, or make the appointment permanent, there is no other commission or payment charged to you. comms2point0 Interims is in no way legally responsible for any  employment or contractual issues which may arise between the recruiter and the candidates and takes no further commission for any further contracts and contracts extension which an employer may offer to candidates. comms2point0 Interims in no way makes recommendations on the quality of candidates or on their likely performance – employers offer contracts of employment entirely at their own risk. Please contact me HERE if you need anything else. Is there anything else we need to know? comms2point0 /Creative Communicators Ltd will securely hold the information you have supplied on the joining form and we are registered with the Information Commissioner’s Office for your peace of mind. GDPR legislation will be followed and your details can be removed from the database at any time.</image:caption>
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    <loc>https://comms2point0.co.uk/bookings</loc>
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    <lastmod>2021-03-10</lastmod>
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  <url>
    <loc>https://comms2point0.co.uk/bookings/how-to-nail-tiktok</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-02</lastmod>
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      <image:title>bookings - HOW TO NAIL TIKTOK</image:title>
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    <loc>https://comms2point0.co.uk/bookings/creativity-lab</loc>
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    <priority>0.5</priority>
    <lastmod>2021-10-31</lastmod>
    <image:image>
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      <image:title>bookings - CREATIVITY LAB - JUNE</image:title>
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    <loc>https://comms2point0.co.uk/bookings/creativity-lab-dldb4</loc>
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    <lastmod>2024-11-25</lastmod>
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      <image:title>bookings - UNAWARDS 24: TICKETS</image:title>
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      <image:title>bookings - CREATIVITY LAB - JANUARY</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-lamw2-29aaa</loc>
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    <lastmod>2022-11-03</lastmod>
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      <image:title>bookings - CREATIVITY LAB - November: Creativity in Crisis Comms</image:title>
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  </url>
  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-lamw2-29aaa-yxcra</loc>
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    <priority>0.5</priority>
    <lastmod>2024-01-25</lastmod>
    <image:image>
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      <image:title>bookings - UNAWARDS WINNERS MASTERCLASS 2023</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-lamw2-29aaa-yxcra-94mhy</loc>
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    <lastmod>2024-02-07</lastmod>
    <image:image>
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      <image:title>bookings - UNAWARDS WINNERS MASTERCLASS 2024</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-lamw2-29aaa-yxcra-94mhy-c4t94</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-04</lastmod>
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      <image:title>bookings - UNAWARDS WINNERS MASTERCLASS 2025</image:title>
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  </url>
  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-lamw2-29aaa-yxcra-94mhy-c4t94-fg7aa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-20</lastmod>
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      <image:title>bookings - UNAWARDS WINNERS MASTERCLASS 2026 - Winners badge UnAwards 2025.png</image:title>
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  <url>
    <loc>https://comms2point0.co.uk/bookings/creativity-lab-april-1</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-29</lastmod>
    <image:image>
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      <image:title>bookings - CREATIVITY LAB - MAY</image:title>
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  </url>
  <url>
    <loc>https://comms2point0.co.uk/bookings/supercharged-social-media-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-05-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56891bf825981d3d9130f43f/1610392076173-6S8XSP76EN2LKTB29ZLE/supercharged+social+media+2021.png</image:loc>
      <image:title>bookings - SUPERCHARGED SOCIAL MEDIA 2021  -  25.2.2021</image:title>
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    <loc>https://comms2point0.co.uk/bookings/pup202101</loc>
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    <priority>0.5</priority>
    <lastmod>2020-12-09</lastmod>
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      <image:title>bookings - Powered Up Podcasts : 26.01.21</image:title>
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    <loc>https://comms2point0.co.uk/bookings/youthmatters202101</loc>
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    <lastmod>2020-12-09</lastmod>
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      <image:title>bookings - Youth Matters 2021 : How to Engage with Generation Z and Alpha 21.01.2021 - 04.02.2020</image:title>
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</urlset>

