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  • The Studio 7 Cannon Street Birmingham, England, B2 5EP United Kingdom (map)
engagging with young people.jpg

Youth Matters - How to engage with young people

Are You Ready for Generation Z and Alpha?


A new strategic workshop for public sector communicators

Whether you need to recruit young people, encourage more of them to vote, inspire behavioural change or simply to ensure a message lands, this workshop is for you.

This all-new strategic workshop for public sector communicators has been developed by Rebecca Roberts and Darren Caveney - two senior communicators, now communications consultants, experienced in developing and delivering award-winning work and campaigns.

Why this workshop?

In a city like Birmingham, 40% of its residents are now under 25. Wow. So it’s timely to ask ourselves the question: Are we engaging effectively with our young people?

Where do you start, what are the opportunities, which channels do we need to use and how do others achieve success?

Get the latest insights from youth research to underpin and shape your approach to engage young people in 2019 and ensure your communications strategy hits the mark.

Workshop outline

The new year brings with it the chance to shape and develop new strategies and approaches to engage better with young people.

Whether your approach needs a light refresh, a major rewrite, or you’re starting with a blank piece of paper, this workshop will give you the chance to:

  • get to grips with the latest data, analysis and fresh youth research available in the U.K.

  • understand the issues and influences youth audiences are facing

  • key trends to consider for 2019

  • identify which channels to use – understanding the media landscape for young people

  • killer content and engaging tone of voice

  • explore best practice examples of how others successfully engage with young people, both within the public sector and corporate world

  • understand the key steps to developing a plan to deliver against your priorities

  • take part in interactive exercises for you to begin mapping your new approach


The first of these workshops is to take place on 20th March 2019 and will run 10am - 4pm, with registration from 9.30am.


To get your creative juices flowing we’ve booked The Studio in Birmingham. If you’ve not been before you’ll love it. The food is great and tea, good coffee and snacks are on tap all day long.

The venue is just a 3-4 minute walk from New Street Station and with easy access to several nearby car parks.

About the trainers 

Rebecca Roberts, Founder, Thread and Fable

Rebecca is an award-winning marketing and communications consultant, with more than 16 years’ experience working across sport, education and charity sectors, with a passion for engaging youth within projects and campaigns. Rebecca now provides tailored support to organisations through her agency, Thread & Fable, picking up a CIPRide Award for work within the education sector and was an UnAwards 2018 winner for Best Agency. Thread & Fable will launch its first insights report in 2019 taking a look across youth research in the UK in 2018. Attendees to the workshop will gain access to the report. Rebecca is also hosting a youth panel at the Youth Marketing Strategy (YMS19) conference in London in April.

Darren Caveney, creator of comms2point0 and owner of Creative Communicators Ltd

Darren is creator of comms2point0 and owner of specialist consultancy Creative Communicators Ltd. His 23 years in communications includes 10 years as a head of comms in local government and two years as a director of comms in the NHS. He has delivered in-house training and consultancy for over 100 organisations and has spoken at over 150 events in the UK, Europe and the Middle East. He is an associate with the Local Government Association, is a mentor to several UK communicators. He also runs the unique UnAwards, is a co-organiser of Comms Unplugged and co-hosts the Talking Comms Podcast.


The workshop is carefully priced for public sector budgets at £250 + vat per person

If you need to pay via invoice please contact Darren with an order number at

Can’t make this date but are interested in the workshop? Register your interest so that we can notify you as soon as more dates for this workshop are added by emailing Darren at

Or if you would like the workshop to be run for your organisation in-house please drop me an email.

Earlier Event: December 7