WORKSHOP POSTPONED - NEW DATE TO BE ANNOUNCED ASAP IN JUNE/JULY 2020
Youth Matters 2020 – How to engage the growing voice of Generation Z and Alpha
Whether you need to recruit young people, encourage more of them to vote, inspire behavioural change or simply to ensure a message reaches and lands, this workshop is for you.
Now more than ever, with some of the most challenging political, environmental, social and health issues surrounding young people, understanding the best ways to engage them is crucial.
Building on the sell-out Youth Matters Workshop from Thread & Fable and comms2point0 in 2019, this all-new strategic session will bring you the latest youth insight from the past year, a host of case studies and lots of ideas on how to make the most of the latest channels being used.
Engaging Youth 2020 has been developed by Rebecca Roberts and Darren Caveney – two senior communicators, now communications consultants, experienced in developing and delivering award-winning work and campaigns.
Why this workshop?
With literally hundreds of reports, research papers and articles sharing data, forecasts and insights about “young people”, how can we keep across the latest developments and inform our approach to engaging young people well?
More importantly, are we aware of some of the biggest influences and challenges surrounding them and how can all this inform our approach?
Get yourself across the latest research, inspired by case studies from across a breadth of sectors and heaps of practical support, discussion and advice to get your youth campaigns landing well in 2020.
If you joined us in 2019, you’ll get an update on the research, but with more case studies, more on channels and more specific practical sections, plus a few more prizes!
Workshop outline
Whether you’re wanting to refresh existing plans or totally develop something from scratch, this workshop aims to keep you ahead of the curve by bringing the latest insight, examples and practical support.
This workshop will give you the chance to:
Get to grips with the latest data, analysis and fresh youth research available in the U.K
Understand the key challenges and influences youth audiences are facing
Some of the key areas of interest, concern and aspiration among young people
Trends to consider for 2020
Emerging and existing channels and how best to use them
Killer content and engaging tone of voice
Explore best practice examples
Key steps to developing a plan to deliver against your priorities – both in terms of content and overall communications approach
Take part in interactive exercises for you to begin mapping your new approach
Equip yourself with the latest data to help influence those around you in terms of their support, or their approach in engaging young people.
Timings
The first of these workshops this year will take place on 25th March 2020 and will run 10am-4pm, with registration from 9.30am.
if you are interested in alternative dates/locations, or would like us to run this in-house for you and your partners, please contact Darren on darrencaveney@gmail.com
Venue
To get your creative juices flowing, we’ve booked The Studio in Birmingham. If you’ve not been before you’ll love it. The food is superb, along with tea, coffee and snacks on tap all day long.
The venue is just a 3-4 minute walk from Birmingham New Street Station and within easy access to several nearby car parks.
About the trainers
Rebecca Roberts, Founder, Thread and Fable
Rebecca is an award-winning marketing and communications consultant, with more than 16 years’ experience working across sport, education and charity sectors, with a passion for engaging youth within projects and campaigns. Rebecca now provides tailored support to organisations through her agency, Thread & Fable, picking up a CIPRide Award for work within the education sector and was an UnAwards 2018 winner for Best Agency. Thread & Fable will launch its first insights report in 2019 taking a look across youth research in the UK in 2018. Attendees to the workshop will gain access to the report. Rebecca is also hosting a youth panel at the Youth Marketing Strategy (YMS19) conference in London in April.
Darren Caveney, creator of comms2point0 and owner of Creative Communicators Ltd
Darren is creator of comms2point0 and owner of specialist consultancy Creative Communicators Ltd. His 24 years in communications includes 10 years as a head of comms in local government and two years as a director of comms in the NHS. He has delivered in-house training and consultancy for over 100 organisations and has spoken at over 150 events in the UK, Europe and the Middle East. He is an associate with the Local Government Association, is a mentor to several UK communicators. He also runs the unique UnAwards, is a co-organiser of Comms Unplugged and co-hosts the Talking Comms Podcast.
Costs
The workshop is carefully priced for public sector budgets at £250 + vat per person
