SUPERCHARGED SOCIAL MEDIA 2021
Sharpen up your planning, engagement and results this year
Social media. It’s changed the way we engage with and listen to our customers, residents, patients and communities. Comms teams are feeling increasing pressure to deliver improved results, and as individuals we're being challenged daily to achieve greater returns on the time we're all investing in tweeting, posting, following, commenting and connecting. Covid-19 has impacted upon expectations and reputations too. So, is it time for you to rethink your social media plan for 2021?
comms2point0 has your back.
Delivered by Darren Caveney and Rebecca Roberts, SUPERCHARGED SOCIAL MEDIA 2021 has been designed specifically for public sector communicators. It will arm you with smart planning approaches, creative content ideas and a fresh approach to delivery and evaluation based on industry experience, latest sector intel and peer best practice.
Including:
where social media sits within your multi-channel approach
the landscape in 2021 - all the very latest data
what does good look like? Best practice examples to inspire
being brave and spotting opportunities
the main platforms
current and emerging platforms - what’s coming next?
mastering tone of voice and personality
planning and objective setting
the importance of evaluation and reporting back
Over the course of the workshop, we’ll lift the lid on what we’ve learned and work with you to ensure you leave with a head full of new ideas, ready to squeeze a whole lot more out of your professional and corporate investment in social media.
Delivery
This workshop will be interactive and delivered via a 3-hour Zoom session.
About the trainers
Darren Caveney, creator of comms2point0 and owner of Creative Communicators Ltd
Darren is creator of comms2point0 and owner of specialist consultancy Creative Communicators Ltd. His 25 years in communications includes 10 years as a head of comms in local government and two years as a director of comms in the NHS. He has delivered in-house training and consultancy for over 100 organisations and has spoken at over 150 events in the UK, Europe and the Middle East. He is an associate with the Local Government Association, is a mentor to several UK communicators. He also runs the unique UnAwards, is a co-organiser of Comms Unplugged and co-hosts the Talking Comms Podcast.
Darren has delivered supercharged social media training to over 40 organisations.
Rebecca Roberts, Founder, Thread and Fable
Rebecca is an award-winning marketing and communications consultant, with more than 16 years’ experience working across sport, education and charity sectors, with a passion for engaging youth within projects and campaigns. Rebecca now provides tailored support to organisations through her agency, Thread & Fable, picking up a CIPRide Award for work within the education sector and was an UnAwards 2018 winner for Best Agency. Thread & Fable launched its second annual insights report at the end of 2020, taking a look across youth research in the UK. Attendees to the workshop will gain access to the report. Rebecca also hosts many youth marketing events, including a youth panel at the Youth Marketing Strategy conference. Rebecca also hosts the Hear It podcast, a youth marketing and communications podcast bringing insight, ideas and advice for anyone wanting to improve their work engaging a youth audience.
Costs and Bookings
The workshop is carefully priced for public sector budgets at £150.00 + vat per person for the full 3 hour session.
Private sector colleagues tickets are priced at £200.00 + vat
We will also be offering a couple of £free tickets to any colleagues suffering from hardship right now. Please contact us separately on that.
PLUS…
if you would like us to run this in-house for you and your team, please contact Darren on darrencaveney@gmail.com
image via Tullio Saba
