Taking a leaf out of brands using ‘real life’ human stories, it’s time housing collectively hits back with some of its own...

Smashing perceptions - hitting back with real life stories

by Adrian Capon

Tackling negative stereotypes and perceptions is complex and long-term. Recent TV portrayal has seen stigma entrenched for people living in social and council housing. With so much media popularity focussed on this - what about creating a programme hearing from people who do amazing work?