You can’t spend wisely unless you understand marketing’s full impact, say marketing experts McKinsey. If we ask ourselves whether our communications and marketing budgets are being spent wisely, could we honestly say yes?
by Rachel King
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You can’t spend wisely unless you understand marketing’s full impact, say marketing experts McKinsey. If we ask ourselves whether our communications and marketing budgets are being spent wisely, could we honestly say yes?
by Rachel King
Read more