Not a fan of relative strangers using your first name in their emails and direct mail to you? No, me neither. Personalisation isn’t always a good thing in the world of marketing and communications…
by Holly Bremner
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Not a fan of relative strangers using your first name in their emails and direct mail to you? No, me neither. Personalisation isn’t always a good thing in the world of marketing and communications…
by Holly Bremner
Read more