With growing demands on budgets and rising expectations on ever-reducing teams, it can be more important than ever to hold on to the real-life wins that rock our worlds.
by Lynsae Tulloch
Read moretest me baby one more time
Planning, planning. In the end it all comes down to good planning whatever the size of your activity or campaign.
We asked one of Scotland's top comms pros to share some insight and lessons on the extensive planning activities which local government and partners undertake in Scotland.
Local government is very good at making plans.
Big, bold and usually in Times New Roman, they sit majestically on shelves in offices across Councils ready to be thrown on to a table at a moment’s notice.
A plan for every eventuality, every scenario and for every type of situation that can arise.
Yes, we have a plan. It looks great and there it is on display for everyone to look at.
But wait.
How does a plan become a reality and make an impact?
why you should go to bluelightcamp
An annual free event that has grown to be an essential event for public sector comms people who may be involved with emergencies of any description.
by Ben Proctor
comms2point0 sits at the heart of a fantastic community of people who want to make communications better, want to innovate with digital tools and want to drive change in organisations, especially public sector organisations.
We need that community to turn that energy and focus to emergency situations. Organisations are already doing great work to communicate with the public in emergencies but we can do more and one thing we know is: emergencies are always different.
january sale: slashing creative comms costs
January can be such a long month. You may have been paid early in December. You may still be waiting to get paid for January. But it needn't all be bleak. And not being flush needn't be a block to creativity. Far from it.
Being paid early in December is great isn’t it?
It’s less great when you reach around about now. It’s late January, it’s been nearly a month, we spent a fortune on Christmas and for some people it’s still a few days until payday.
Managing budgets is a way of life at home - just as it is at work too.
As enthusiastic communicators who want to do the very best in our roles at all times, a lack of resources can be pretty frustrating. When the pressure’s on to find exciting, cutting edge ways to get our messages across, encouraging, inspiring and influencing our colleagues to ensure business objectives are delivered, the Finance Gods say ‘no chance’.
surviving uncertain times - 7 top tips
by Carol Grant
One of the most prized leadership attributes at the moment is resilience. In uncertain times, it can be the key survival skill. Some people assume that they just need to develop the hide of a rhinoceros and they’ll be fine.
However, a thick skin can make you insensitive to subtle changes taking place around you. To avoid extinction, it pays to know what true resilience looks like.
If you can keep your head…
As Kipling said, keep your head while all around are losing theirs. This doesn’t mean having all the answers. It does mean keeping calm in the face of uncertainty. If you can, you’re better placed to evaluate choices and options.
