You can’t spend wisely unless you understand marketing’s full impact, say marketing experts McKinsey. If we ask ourselves whether our communications and marketing budgets are being spent wisely, could we honestly say yes?
by Rachel King
Read morewhen severe weather comms gets you a “hug from the public
As comms people it can be easy to forget the importance of our bread and butter communications in the chase for flashy content, funny videos or slick campaigns. But we shouldn’t forget…
by Emma Howard
Read moreseizing the day – how one council used social media to place market its area
Do local councils have a role to play in place marketing? Of course they do. But mix up some creative thinking with a social media plan and it makes for a different way to do it…
by Mark Ford
Read morecould the pr in gdpr actually mean something different?
GDPR – it’s your favourite subject, right? But with some creative thinking, and a proactive approach, maybe it could just turn out to be an opportunity…
by Viki Harris
Read moreall aboard for another talking comms podcast
Episode four of the finest communications podcast in the land is here. And it features everything from award-winning comms to GDPR, and social media insight, creative thinking and the Commonwealth Games. Oh, and some squirrels…
by Adrian Stirrup
Read morebecoming a local news team for the night
One of the beauties of digital comms, social media and self-publishing is that we are no longer reliant on traditional media to share news. So what better time for a council to maximise this than during local elections…
by Adam Keating
Read morea week since wetherspoons went dark – has the digital plug been pulled?
Rumours abound on the reasons why Wetherspoons scrapped their social media accounts. Whatever the reason it’s useful for communicators to reflect on where social media fits into the mix in 2018.
by Rebecca Roberts
Read morepeak bitching our... public sector comms stop trying to be my friend
Pretend chuminess from the public sector is starting to grate with one comms person. Shall we not?
by Louise Powney
Read more7 reasons not to come to comms unplugged – and how to overcome them
Comms Unplugged is truly unique. It’s a brilliant mix of learning, development, connecting and well-being. It’s also packed with great food, people and live music too. Here’s why you should get yourself there.
by Sally Northeast
Read morehow to use video and target facebook groups to get results
There is no doubting the importance of video to connect with an audience. Since Mark Zuckerburg's announcement earlier this year, there is no doubting the importance of Facebook groups. So, the idea of going through groups to reach an audience is just win. Here is how South Yorkshire Fire and Rescue did it.
by Emma Wright
Read moresave the whales! moral dilemmas in the age of micro-targeting
What has whale meat got to do with the Facebook/Cambridge Analytica scandal? Read on…
by Ben Capper
Read morecomms professionals – are we culturally intelligent?
Cultural intelligence – know what it is and where it may fit into your role? Read on and please take part in an associated piece of dissertation research to support a final year PR student.
by Connor Peters
Read morea not to be missed webinar – the complete guide to public sector social media in 2018
On Thursday I’ll be co-hosting an important webinar which will reveal the latest insight and trends on the public sector’s use of social media.
by Darren Caveney
Read morewhere do comms people do their creative thinking?
For creativity to flourish it’s important to have time and space. But where do you have your best ideas? I asked the comms community to share their top tips.
collated by Darren Caveney
Read morelocal government is where the magic is happening
One of the best things about the public sector is the willingness to share and learn from one another. None of us has a cartel on all of the good ideas so taking a look at what others are doing has always been an effective learning tactic.
by Simon Cromwell
Read morecaught out: how lack of crisis comms turned australian cricket’s reputation to ashes
Ever wondered what the Aussie cricket ball-tampering crisis has for comms? A stack of lessons
by James Morton
Read more8 important comms lesson from a day of digital in Bristol
Winner of the global smart city award, Bristol, was the perfect location to host the latest Granicus Digital Engagement Day.
by Darren Caveney
Read morehow to do winter comms really well
We've had Beast from the East parts I and II. There are forecasts there is part III and IV to follow. Here's what one comms person learned about communicating really well.
by Albert Freeman
Read morewhat does it mean for communicators if people #deletefacebook?
Facebook has more registered users in the UK than every other social media platform with the exception of YouTube. But a flow of bad news and data concerns have hit the platform in recent weeks. Will this impact on users and what could this mean for communicators?
by Albert Freeman
Read moredeath of an intranet
There are many ways to skin the internal comms cat. Facebook Workplace has been a successful choice for one housing organisation and their staff as this case study shows.
by Mike Underwood
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