Internal comms can often be the Cinderella part of PR and communications. It's often undervalued. But big schemes that need to be communicated well need to start with engaged and informed staff. There's a report that has stood the test of time is a good place to help start your understanding.
by Dan Slee
Here’s a confession. It wasn’t until long into my career in communications that I realised the value of internal comms.
I used to stupidly think internal comms person was when you failed at being a press officer. There I’ve said it.
I couldn’t have been more wrong.