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Technology has transformed every profession — and communications is no exception. Artificial intelligence can now draft copy, summarise reports, and analyse sentiment faster than any of us could ever hope to. It’s impressive, and it’s useful. But as we enter this new era, we must be clear about one thing: technology cannot replace the humanity of communications.
by Nick Price-Thompson
My email inbox went into meltdown under the weight of UnAwards entries as last night’s midnight deadline loomed.
It was the busiest day in the 10-year history of the UnAwards.
by Darren Caveney
We all know that trust is the bedrock of what we do in the public sector. Without it, messages don’t land, communities don’t engage, and the best-intentioned campaigns fall flat. And we’ve all heard the news that ‘trust is at an all time low’. But here’s the thing: how do we really know that? While we talk about trust a lot (and believe me, at Orlo we talk about trust a LOT), how often do we stop to measure it? To really understand what it looks like from inside our own organisations?
That’s exactly what we want to change. We know this is ambitious, and that’s why we need you.
by Helena Hornby