It's one piece of advice that really works. Forget the listicles and the fads. It all boils down to some research from Italy in 1896.
by Dan Slee
If I could give you just one piece of advice in looking after a social media profile it’s this: never forget the 80/20 principle.
All the really good social media accounts have it from Asda, a library or a police force. Most of them don’t realise it.
In almost every talk or discussion over the past few years I’ve talked about it.
But what is the 80/20 principle? It’s the balance of doing things with a little variety. It was mentioned in Richard Koch’s book of the same name in the 1990s but in effect is a sharp re-branding from the Pareto Principle from the 19th century Italian management expert Vilfredo Pareto. In this, he noticed that 80 per cent of land was owned by 20 per cent of people. Taking it further, he noticed that 80 per cent of peas came from 20 per cent of plants and his curious mind found the same formula in different places.