tips for communicating with young people from bbc radio 1

How do you reach the under 24's? You be creative. And you create content for different platforms. And you look at how BBC Radio 1 does it. 

by Dan Slee

Sometimes you stumble on something that catches your imagination and fills in some of the blanks.

That happened listening to Millie Riley a broadcast assistant who was talking on BBC Radio 5’s Review of 2013.

She was talking about how under 24-year-olds consume their radio and how their radio is online, face-to-face, shared… and on the radio.

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why malcolm tucker must die

Armando Iannoucci's BBC series 'The Thick Of It' has ended. An epoch-defining series that told the story of how a fictional Government department ran with a spin doctor at its heart.  

By Dan Slee

As beautiful illicit guilty pleasures go watching BBC2's The Thick Of It is not exactly an out-of-control gambling habit.

A satirical fly-on-the-wall Yes Minister for the 21st Century Civil Servants and politicians scheme, plot and manipulate obsessed by the whims of public opinion.

Chief amongst them is the figure of Malcolm Tucker. Like 'Iago with a blackberry'  as The Spectator calls him in the programme itself, he is the government's director of communications whose Machiavellian command of the dark arts of spin is direct drawn from the underworld. Nothing is too low.

"Congratulations on your first confirmed kill," he chillingly writes on a card to a junior who ill in hospital goes along with his plot to unseat the Leader of the Opposition. Out of the box the card comes from drifts a helium baloon with a picture of the deposed Leader sellotaped to it. A perfect blend of malice and slapstick.

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24 more pearls of wisdom from lgcomms academy birmingham: day 2

by Dan Slee

Okay, so maybe we should stop pretending things are all great when they're not?

Maybe we should just say that we used to do that but now we don't?

And that we didn't do that thing very well, maybe?

It cuts against the grain of many comms people but that was more or less the bold position of Richard Stokoe from the London Fire Service at the second day of the annual LGComms event.

As a former LGA comms head Richard has hard won experience of looking after the reputation of councils.

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