So, what is the state of communications in 2013? It's getting harder... and the favourite cake is chocolate. Here's our annual survey.
by Dan Slee
A gaggle of geese, a pride of lions... and a chocolate cake of comms people. That was one of the verdict of the annual survey.
We asked UK people who worked in the sector to take part and take part they certainly delivered. More than 220 of us in fact.
In a closely fought battle the top choice of cake was a two way fight with chocolate (31.8 per cent) narrowly beating carrot (28.4 per cent) to the title.
But what were the other conclusions? They were many. It's a challenging time to be involved with public relations or communications. We're faced with a major change that's part exciting, part terrifying but never dull. The internet is revolutionsing the sector just as its doing the same to the media landscape.