Get involved, get involved, get involved. If your organisation is planning a big change or channel shift as a comms person get involved. But don't just think of the external message. Without question think internal comms first. At channelshiftcamp in Glasgow that came across really clearly.
by Dan Slee
Once upon a time there was a project to save millions and make life easy for customers.
It was great and looked terrific. "Of course it'll work," those that worked on it assured people. "It'll save us money and make it easier for people to do business with us."
Six months later on and the project didn't do a fraction of what it was supposed to do and got quietly closed down.