It's hard to avoid the new John Lewis TV advert. In fact, you are far more likely to see it not by watching TV at all. Pick up a newspaper, magazine or go online and you'll come across it.
by Dan Slee
Well, I wasn't going to. And I didn't seek it out but the new John Lewis TV ad gives a perfect lesson for where comms is right now.
You may know it. It's a two minute film of a little girl spotting the man on the moon looking sad and sending him a present to cheer him up at Christmas time. An old Oasis b-side has been re-recorded for the music.
Not watching much television I wasn't aware of it. But of course, I remember the penguin TV ad from last year. But I didn't have to watch TV to find out about the new TV ad. It was being discussed on BBC Radio 5 on the way home and all over Twitter.