failing to avoid the new John Lewis TV advert... and what it means for comms

It's hard to avoid the new John Lewis TV advert. In fact, you are far more likely to see it not by watching TV at all. Pick up a newspaper, magazine or go online and you'll come across it.

by Dan Slee

Well, I wasn't going to. And I didn't seek it out but the new John Lewis TV ad gives a perfect lesson for where comms is right now.

You may know it. It's a two minute film of a little girl spotting the man on the moon looking sad and sending him a present to cheer him up at Christmas time. An old Oasis b-side has been re-recorded for the music. 

Not watching much television I wasn't aware of it. But of course, I remember the penguin TV ad from last year. But I didn't have to watch TV to find out about the new TV ad. It was being discussed on BBC Radio 5 on the way home and all over Twitter.

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17 ace present ideas for a comms person

You know that feeling... you're looking for present ideas and you just don't know what to get the comms person in your life.

by Dan Slee

Last year we came up with a range of present ideas that we thought people would like. Then we noticed Matt Murray's commsgodigital selection and were prompted to come up with a selection of our own for you to take a look at.

We've created an Amazon Associates account so if you click through this Amazon link or any on the page we get a small contribution to help pay for our hosting and our surveymonkey (thank you kindly, guvnor!)

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