How do you reach the under 24's? You be creative. And you create content for different platforms. And you look at how BBC Radio 1 does it.
by Dan Slee
Sometimes you stumble on something that catches your imagination and fills in some of the blanks.
That happened listening to Millie Riley a broadcast assistant who was talking on BBC Radio 5’s Review of 2013.
She was talking about how under 24-year-olds consume their radio and how their radio is online, face-to-face, shared… and on the radio.