Back in the day the 24-hour Twitter event was groundbreaking. But have they moved on? And what do they need to do?
by Dan Slee
I’ve been thinking for a while that 24-hour Twitter events have driven up a bit of a cul-de-sac.
You know the sort of thing. An organisation tweets what it is doing for 24-hours and shines a light on unsung heroes. You learn things you didn’t know and then the timeline moves on.
Back in 2011, I was part of an award-winning team at Walsall Council that ran this first one in local government called #walsall24. We encouraged teams from across the council from 6am to join in. There was a countryside ranger talking about what she was doing, scheduled road repairs and events at libraries.