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  • Local Government Association 18 Smith Square London, England, SW1P 3HZ United Kingdom (map)
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A tailored new workshop to support public sector communicators in creating effective strategies


Communications without strategy does not work

This brand-new workshop has been developed by Fran Collingham, Paul Masterman and Darren Caveney - three senior communicators leaders with a combined 60 years of experience in leading communications teams and developing effective strategies in the public sector.

Workshop outline

The new financial year brings with it the chance to shape and develop new communications strategies to deliver against your organisational priorities and reduce the amount of non-priority work which teams are often asked to deliver.

The workshop will focus on all stages of strategy development - from objective setting and ensuring senior buy-in, through to effective evaluation and reporting back. It’s been carefully developed to offer the right mix of current theory, latest research and practical, tailored support and tips.

Whether your communications strategy needs a light refresh, a major rewrite, or you’re starting with a blank piece of paper, this strategy surgery will give you the chance to:

  • understand the importance of an effective organisational communications strategy

  • explore the myths surrounding strategy and build confidence around your skills

  • understand the key relationships to ensure internal understanding and buy-in so that your strategy gets embedded into your organisation

  • hear how other organisations create their strategies - understand what good looks like

  • build effective stories - how to create a compelling and authentic story for your organisation or campaign

  • ensure the effective evaluation of your strategy - tools and techniques to give you the best shot at success

  • gain access to a planning template to simplify the strategy process

  • get your objectives right from the start

  • work through - live in the session - your new strategy or campaign plan

  • test your newly created strategy in a safe space with a live critique from Fran, Paul and Darren - this will take up most of the afternoon session so come prepared to work on your strategy

  • get guidance and advice about your next steps when you’re back at your desk with your new communications strategy through a follow up call or emails with Fran, Paul or Darren

What do we mean by strategy?

Whether your remit is to create any communications strategy - organisational, internal, transformational, change comms or campaign specific - this workshop will help you develop an effective strategy for 2019.

How will it work?

You turn up with a blank piece of paper and some broad objectives and you will leave the workshop with a communications strategy that’s fit for purpose with a practical plan for next steps to embed it within your organisation.

Who is this workshop aimed at?

Any communicator from the public, education, third and charitable sectors needing to create a new strategy, plan or campaign in 2019.

Tailored to you

To make sure that you get the most from the session we’ll be sending you a pre-workshop survey to find out all about what you need to deliver and to also get you thinking about your SMART objectives in advance of the day.


This workshop will take place on 10 June at the Local Government Association’s office in Smith Square, London.

The workshop will run from 10am - 4pm, with registration from 9.30am.

About the trainers…

Fran is a strategic communications consultant, working as an associate with the LGA and as a writer and editor for Shared Press producing a wide range of publications about and for the public sector. She began her career as a journalist before working for district councils in Worcestershire, Birmingham City Council and Coventry City Council, where she was assistant director for communications.

Paul has been speaking, blogging and consulting on strategic communications in the public services for 15 years, after a career in the media and private sector agencies.  He has worked as as a permanent or interim head of communications at seven top tier councils, as well as advising on or reviewing communications in the NHS, central government and the police service.  He is an associate of the Local Government Association and editor of the #FutureComms strategic communications resource (

Darren is creator of comms2point0 and owner of Creative Communicators Ltd. His 23 years in communications includes 10 years as a head of comms in local government and two years as a director of comms in the NHS. He has delivered in-house training and consultancy for over 100 organisations and has spoken at over 150 events in the UK, Europe and the Middle East. He is an associate with the Local Government Association, is a mentor to several UK communicators. He also runs the unique UnAwards, is a co-organiser of Comms Unplugged and co-hosts the Talking Comms Podcast.


The Local Government Association are again supporting this workshop and have kindly offered to host us at their London headquarters.

The venue is close to several tube stations, Westminster being the nearest.


The workshop is carefully priced for public sector budgets

Tickets are £295 + vat per person and can be booked via the link below.

If you prefer to pay via invoice please email Darren to reserve your spaces at

And if you would like us to run this workshop in-house for you please shout Darren at

Earlier Event: May 17
Later Event: September 5