Youth Matters 2021 – How to engage the growing voice of Generation Z and Alpha
Whether you need to recruit young people, encourage more of them to vote, inspire behavioural change or simply to ensure a message reaches and lands, this workshop is for you.
Now more than ever, with some of the most challenging political, environmental, social and health issues surrounding young people, understanding the best ways to engage them is crucial.
Building on the sell-out Youth Matters Workshop from Thread & Fable and comms2point0 in 2019 and again in 2020, this all-new strategic session will bring you the latest youth insight from the past year, a host of case studies and lots of ideas on how to make the most of the latest channels being used.
Engaging Youth 2021 has been developed by Rebecca Roberts and Darren Caveney – two senior communicators, now communications consultants, experienced in developing and delivering award-winning work and campaigns.
Why this workshop?
With literally hundreds of reports, research papers and articles sharing data, forecasts and insights about “young people”, how can we keep across the latest developments and inform our approach to engaging young people well?
More importantly, are we aware of some of the biggest influences and challenges surrounding them and how can all this inform our approach?
Get yourself across the latest research, inspired by case studies from across a breadth of sectors and heaps of practical support, discussion and advice to get your youth campaigns landing well in 2021.
Workshop outline
Whether you’re wanting to refresh existing plans or totally develop something from scratch, this workshop aims to keep you ahead of the curve by bringing the latest insight, examples and practical support.
This workshop will give you the chance to:
Get to grips with the latest data, analysis and fresh youth research available in the U.K
Understand the key challenges and influences youth audiences are facing
Some of the key areas of interest, concern and aspiration among young people
Trends to consider for 2020
Emerging and existing channels and how best to use them
Killer content and engaging tone of voice
Explore best practice examples
Key steps to developing a plan to deliver against your priorities – both in terms of content and overall communications approach
Take part in interactive exercises for you to begin mapping your new approach
Equip yourself with the latest data to help influence those around you in terms of their support, or their approach in engaging young people.
PLUS… Attendees will also get access to Rebecca’s all-new whitepaper on engaging with youth best practice, case studies and insights.
Timings
This workshops will run across 3 x 1 hour sessions and with homework tasks in between sessions to add to the learning mix. The sessions will run at 10am on 21 and 28 of January, and 4 February.
if you are interested in alternative dates/locations, or would like us to run this in-house for you and your partners, please contact Darren on darrencaveney@gmail.com
Delivery
These workshops will be interactive and delivered via Zoom.
About the trainers
Rebecca Roberts, Founder, Thread and Fable
Rebecca is an award-winning marketing and communications consultant, with more than 16 years’ experience working across sport, education and charity sectors, with a passion for engaging youth within projects and campaigns. Rebecca now provides tailored support to organisations through her agency, Thread & Fable, picking up a CIPRide Award for work within the education sector and was an UnAwards 2018 winner for Best Agency. Thread & Fable launched its second annual insights report at the end of 2020, taking a look across youth research in the UK. Attendees to the workshop will gain access to the report. Rebecca also hosts many youth marketing events, including a youth panel at the Youth Marketing Strategy conference. Rebecca also hosts the Hear It podcast, a youth marketing and communications podcast bringing insight, ideas and advice for anyone wanting to improve their work engaging a youth audience.
Darren Caveney, creator of comms2point0 and owner of Creative Communicators Ltd
Darren is creator of comms2point0 and owner of specialist consultancy Creative Communicators Ltd. His 25 years in communications includes 10 years as a head of comms in local government and two years as a director of comms in the NHS. He has delivered in-house training and consultancy for over 100 organisations and has spoken at over 150 events in the UK, Europe and the Middle East. He is an associate with the Local Government Association, is a mentor to several UK communicators. He also runs the unique UnAwards, is a co-organiser of Comms Unplugged and co-hosts the Talking Comms Podcast.
Costs and Bookings
The workshop is carefully priced for public sector budgets at £150.00 + vat per person for the full 3 hours of session.
Private sector colleagues tickets are priced at £200.00 + vat
We will also be offering a couple of £free tickets to any colleagues suffering from hardship right now. Please contact us separately on that.
Like us to run this for your team in-house?
If you would prefer us to run a tailored workshop for your in-house team please shout us at darrencaveney@gmail.com
