Crisis communication is all about structure and process. It is about following guides, checklists and steps that have been pre-agreed. There is no room for creativity in crisis, risk and issues communication. All these are inaccurate statements. Of course, preparation and structure are important particularly in the initial response to a crisis, but it is about a lot more.
We cannot abandon creativity in our crisis communication and response to emerging issues. If we do it will be like discarding our superpower. Being able to develop engaging messages that target the right people and encourage them to respond in the right way is at the heart of crisis communication. But when the pressure hits, we often forget those things.
In this latest episode of Creativity Lab, expert and author Amanda Coleman will explore how and where creativity fits into crisis comms planning and delivery to ensure the best possible outcomes.
Sign up below and come along and listen to what Amanda has to share and also pitch your crisis comms questions to her.
Creativity Lab is free to attend for in-house communications professionals.
It all takes place on 17 November at 2pm - 3pm via Zoom.
Sign up now.
