When public trust is fragile and digital communication risks becoming noise, public sector communicators are searching for tools that cut through and connect. While much of the attention is rightly on digital transformation, sometimes it’s the tried-and-tested methods that prove to be the most powerful.

Enter: the humble leaflet.

by Graeme Davidson

This Sunday marks the 10th anniversary of setting up my consultancy business, Creative Communicators Ltd. So, it seemed like a good opportunity to reflect and share some nuggets which may be helpful to someone out there.

by Darren Caveney

Obesity is a pressing issue in the UK, and weight management medications are seen as a crucial step to reducing its impact on individuals and wider society. However, sensationalised media coverage often distorts the public’s understanding of health solutions, including weight management jabs, leading to an decreased uptake of potentially beneficial health interventions.

This blog post explores how we as communications professionals can ensure we’re providing accurate, reliable communications amid the spread of misinformation.

by Michael Mbabunu

Do you remember Stars in their Eyes – the TV programme where you step towards the curtains as Darren, a plumber from Aberdare, and emerge the other side as Elvis?   

by Emma Northcote

Last week, I was preparing to lead a session of our work book club. We’d been reading Milkman by Anna Burns, a novel that’s famously challenging, darkly hilarious (in my opinion) and narrated by someone whose grip on memory, chronology and conversational accuracy is somewhat questionable.

by Eva Duffy

It’s March 16th and the clock at Wembley stands at 94 minutes. Newcastle United haven’t won a domestic trophy for more than 70 years and have just conceded a late goal in the latest in a long and forlorn series of doomed attempts.

by Ross Wigham

It’s back - the best free learning event in the comms calendar - the UnAwards Winners Masterclass.

by Darren Caveney

Creativity is a beautiful mess. Frustrating as hell one moment, sparking genius the next. As comms pros, we’re always chasing that spark to craft stories, make connections, and spark real change.

But here’s the kicker, the creative process? Never a straight line.

by Lara Iyer and Alan Oram

Quick straw poll - how many of you reading this have a science degree or qualification?  An incredibly crude and wholly unscientific survey of LinkedIn would suggest few.  

by James Morton

It seems like every week we get a new announcement about the benefits or pitfalls of AI.

by Ian Curwen

When the world’s richest man wields his social media platform as a weapon, what chance does the truth have?

by Robin Marshall

Trending topics on social media used to be a big deal. They would grant bonus reach for our posts, and let us know what was popular, important, and leading the conversation each day. These were the days of hashtags being shown in the top right of TV programmes to help fans “join the conversation”.

by Ben Tysoe-Bailey