welcome to comms2point0.co.uk, a free learning and sharing space created and run for comms professionals by Darren Caveney. over 410K visits were made by creative communicators in 2024. the site is home to over 1.6k posts, case studies articles and free resources. follow on twitter and linkedin and join in the conversation today. and join over 3.8k comms pros by signing up for the comms2point0 eMag.


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NEW Communications and Engagement Manager with the team at Runnymede Borough Council @RunnymedeBC… https://t.co/M6rWvaGV5X
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*NEW* Senior Media Officer with the team at Leicestershire County Council @LeicsCountyHall https://t.co/OeYeaActk6… https://t.co/gYVVmD16lD
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*JUST ADDED* Senior Media and Campaigns Officer with the team at Lewisham Council @LewishamCouncil… https://t.co/vaaXx6J2hz
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There’s plenty of training and advice about being prepared for a crisis. And the biggest advice is to have a plan so that you know what to do. While you can’t be prepared for every eventuality, knowing you have a process for dealing with a crisis will put you in a better position when it happens.
by Andrew Broughton
With resource, time and budgets shrinking, comms teams have to be super astute in how we plan if we are to make a difference to our residents.
by Lindsay Coulson
It is your first week as a press officer. What could go wrong? Steve Watkins recalls his baptism of fire in a pre-gentrified East End in the early 1990s.
by Steve Watkins
As professionals, we are skilled at writing plans and preparing strategies with SMART objectives in our work roles and everything else that goes with that. But here is what I am wondering: do we give time to developing a strategy for our own lives and careers?
by Ruby Bhattal
When public trust is fragile and digital communication risks becoming noise, public sector communicators are searching for tools that cut through and connect. While much of the attention is rightly on digital transformation, sometimes it’s the tried-and-tested methods that prove to be the most powerful.
Enter: the humble leaflet.
by Graeme Davidson
This Sunday marks the 10th anniversary of setting up my consultancy business, Creative Communicators Ltd. So, it seemed like a good opportunity to reflect and share some nuggets which may be helpful to someone out there.
by Darren Caveney
Obesity is a pressing issue in the UK, and weight management medications are seen as a crucial step to reducing its impact on individuals and wider society. However, sensationalised media coverage often distorts the public’s understanding of health solutions, including weight management jabs, leading to an decreased uptake of potentially beneficial health interventions.
This blog post explores how we as communications professionals can ensure we’re providing accurate, reliable communications amid the spread of misinformation.
by Michael Mbabunu
Do you remember Stars in their Eyes – the TV programme where you step towards the curtains as Darren, a plumber from Aberdare, and emerge the other side as Elvis?
by Emma Northcote
This will get you any job you ever want.
The words of the preeminent Zander Mills, a legend of the fire and rescue service communications world, and a very good friend, as he handed me our first ever South Yorkshire Fire Campaign Highlights document.
by Jack Grasby
Time. I never had enough of it. Policing and crime is mainly reactive and always has an element of crisis about it. The very nature of it means from one day to the next you never knew what would happen. Taking time out to attend awards events or even apply just didn’t feel achievable and that makes me sad now.
by Dee Cowburn
Last week, I was preparing to lead a session of our work book club. We’d been reading Milkman by Anna Burns, a novel that’s famously challenging, darkly hilarious (in my opinion) and narrated by someone whose grip on memory, chronology and conversational accuracy is somewhat questionable.
by Eva Duffy
If you’ve been in public sector comms for the past 15 years you’ll have heard someone talk about how it’s important to “do more with less”.
by Ben Capper
It’s March 16th and the clock at Wembley stands at 94 minutes. Newcastle United haven’t won a domestic trophy for more than 70 years and have just conceded a late goal in the latest in a long and forlorn series of doomed attempts.
by Ross Wigham
It’s back - the best free learning event in the comms calendar - the UnAwards Winners Masterclass.
by Darren Caveney