How are you today? In good health? Health is massively important, to everyone. And communications is a vital if relatively recent professional function in the NHS. So why is it that it is often misunderstood, ignored or mistreated?

By Alan Taman

There are many PRs whose employers or clients misunderstand what PR is. The role of the PR then includes education about the realities of the profession and the process. But it is ironic that, to most health professionals, the communications function as it relates to public relations is something they are unfamiliar with.