• home
  • comms2point0 interims
  • find a job
  • toolbox
  • events and training
  • mentoring
  • how i can help you
  • get in touch
  • the unawards
Menu

comms2point0

Street Address
City, State, Zip
07739 41 23 77
comms2point0.co.uk is a shared learning space, created by – and written for – creative communications professionals

Your Custom Text Here

comms2point0

  • home
  • comms2point0 interims
  • find a job
  • toolbox
  • events and training
  • mentoring
  • how i can help you
  • get in touch
  • the unawards

comms about comms?

August 7, 2016 Darren Caveney

Communications about communications. Or PR about PR. We don't do enough of it.

by Sara Hamilton

I recently had pause to read a blog from a well-respected industry body, which said towards its conclusion (clears throat), 

“It’s vital our public sector managers present their services in the best way to ensure everyone understands what they do, how much it costs and demonstrate why people should cherish the service they are responsible for.”

Break. That.  Down.  …and think about it for a minute.

What do you think it’s saying?  I shall tell you what I thought, “Well, hello? welcome along.  durrr” is what I thought (well actually, I said it out loud in an outraged voice). 

Is that paragraph not the very definition of public sector communications?  Have we not been banging on about this since even before Pulp/Blur* (*delete accordingly) were de rigueur?  

The blog had a title something like ‘a new public sector’.  New?  Like effectively communicating our very considerable worth is a new-fangled and shiny thing to do. Pah.  

The importance of people knowing about services is what we do day in, day out is it not?  Is our industry only just now recognising that, for the very first time?    And (after I got over my indignation) actually… is this a good thing?  Can we use this sector awakening to demystify what we comms people do and why it’s important amongst colleagues, to leverage their input, and indeed follow the article’s advice ourselves, by letting our ‘customers’ know a little more about why what we do is important?  

As an activity, that often goes right to the bottom of the list, such a low priority compared with crisis comms, media requests, campaign work..no? 

But you know, a little time spent on comms about comms could help us out in the end.   

Now, must get on…I have some ‘presenting of services in the best way’ to get on with. 

Sara Hamilton is the quite-new corporate comms manager in the beautiful New Forest (but a disgruntled housing tenant is a disgruntled housing tenant wherever they may be I’d say to you), was previously the long-serving and jaded comms manager in Hemel Hempstead (which she still misses truth be told) and she’s on the tweeter sometimes @mrssarahamilton

 

Print Friendly and PDF
In strategy + planning Tags sara hamilton, communications, public sector
← a valedictory goodbye to local government it's never too late to be (even more) passionate →
comms files promo block.jpg
image.jpg

sign up to receive our new e-mag

great articles and excellent resources keeping you up-to-date with the latest in the world of creative communications. straight in your inbox. on the regular.

comms2point0 will *always* respect your privacy.

Thank you!

Want to write a post for comms2point0?  Email us a brief outline of your post idea or specialist subject and we'll be in touch!

Name *

Thank you, Darren or Dan will be in touch with you soon!

latest jobs...

Featured
May 23, 2025
*JOB OF THE WEEK* communications manager – place, sandwell council
May 23, 2025
Read More →
May 23, 2025
May 20, 2025
colleague communications manager, midland heart
May 20, 2025
Read More →
May 20, 2025
May 19, 2025
external communications officer (x 2), wakefield council
May 19, 2025
Read More →
May 19, 2025

• sign up to receive the comms2point0 e-mag •

comms2point0.co.uk is a free shared learning space, created by – and written for – creative communications professionals.  Home to fresh comment, informed opinion, in depth analysis and expert feature articles, comms2point.co.uk inspires and supports communications professionals in the UK, Europe and beyond.

©2011 - 2025 Darren Caveney, Creative Communicators Ltd.

Related Posts Plugin for WordPress, Blogger...