As the idea of content marketing grows so must understanding. Never come across it? You will and here's a starting point.

by Bill Penn

Everybody is talking about content marketing.

According to a new survey by Econsultancy, 90 per cent of B2B marketing professionals say they are aware of it. But how many really understand what it’s all about?

Another quick look at the statistics tells you that only around a quarter of them are actually implementing content marketing programmes. Draw your own conclusions. The blaggers still rule OK would be mine.